Apple Computers, Inc. was founded in 1976 by Steve Jobs and Steve Wozniak. It started with a goal of creating small, affordable computers and is now a global technology company known for its Mac computers, iPhones, iPads, and other devices. Apple has expanded into new product lines like the iPod and maintains a recognizable logo and brand identity through innovative advertising campaigns. While it faces competition from other tech companies and declining computer sales, Apple continues to focus on new product development, technology innovation, and gaining market share.