This document contains information about Lauren Hallden and some of her personal work and projects. It discusses a text generator she created for dating profiles that aims to show how people trying to present themselves can end up sounding alike. It also describes a project she did borrowing common inspirational phrases from Pinterest to design intentionally meaningless pins and track their popularity. Another project discussed using graphic design to express contemporary fringe ideas through a mobile site and Twitter bot interacting with lonely people.

1. Lauren Hallden
Graphic Designer, RJMetrics
laurenhallden.com
@phillylauren

2. I work at a startup!

3. I work at a startup!

10. Personal work
(and some stuff from class)

11. A text generator that creates filler text
for your dating profile.

12. Why?
In trying to present ourselves as unique and
interesting, we end up sounding alike.

19. Why?
Pinterest is home to many inspirational
quotes that are:

20. Obvious

21. Obvious

22. Dubious

23. Dubious

24. Dubious

25. Meaningless

26. Meaningless

27. Meaningless

28. Project
Borrow common inspirational words and
phrases, use them to design new pins that
are intentionally meaningless
Track the results.

35. Initial Pin Popularity
48
24
12
48
36

37. 905
88
14
87
8
41
55
24
5
42
6
Pin Popularity - Today

38. Some users are aware
of the parody...

39. But plenty are not.

40. But plenty are not.

41. But plenty are not.

42. But most are not.

43. Contemporary Is

44. Project
How can you use graphic design—words,
images, media—to express the ideas that
represent the contemporary fringe?
I start working with twitter.

54. A mobile site and twitter bot designed to
interact with lonely people.
@alonelyproject

55. Why?

57. #lolsob

64. Questions?
@phillylauren