The document discusses the goals and challenges of web analytics. It outlines four main goals of web analytics: to better understand users, make decisions based on data, improve the website by removing barriers, and improve conversions and sales. It also discusses challenges such as acting on findings and identifying the most important metrics to focus on.
5. Which begs the question… Should they spend money on localising their website?
6. These guys did… “ While we're on the subject of international adventures, it should be noted that Twitter has officially launched in Japan. We noticed a significant percent of Twitter usage consistently originating from Japan despite the fact that our service is in English . This highlighted an opportunity for us to make Twitter better so we worked with our partner in Japan, Digital Garage to launch a Japanese version of Twitter”. Biz Stone
11. The conversion story… 1. Analytics setup 2. Analytics review 3. Client makes web site changes Without GA Analytics will tell you the where and the what , not the why
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13. Art and sole of design Exhibit A Exhibit B Source: Jared Spool, User Interface Engineering “What Users Want”, uie.com
23. Removing obstacles Last Monday at 5:13 PM we removed CAPTCHA from Sampa. The result: 9.2% improvement on our conversion rate! Marcelo Calbucci http://marcelo.sampa.com/