Cost effective marketing tips for small businesses to help them succeed

1. Marketing for Small Business Presented by Laura Wiegert, Creative Consultants

2. What is marketing? Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both the customer and the marketer.

5. Elements of a plan A. Situation analysis – synopsis of the market landscape (competitors, target customers, business need, etc.) B. Market opportunity – What niche exists in the market? What is your anticipated revenue? Can you build or steal market share? C. Business objectives – What is your business trying to achieve through marketing? Is it market share, expansion into new markets, increased sales, etc.? D. Key messages – business differentiation statements that uniquely position your business and its offerings against your competitors E. Strategies – What key approaches will you take to effectively achieve your business objectives? F. Tactics – These are the specific tactical actions you will take to fulfill your strategies. G. Execution timeline – putting target completion and execution dates to each tactical action item you have outlined. H. Tracking mechanisms .

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