2. NARRATIVE BASED VIDEO
A video consisting mainly of a story line relating to the lyrics
and genre of the song. This is a good technique to use for
engaging the audience.
This type of video is often used for songs that feature in films,
with scenes from the film cut into the video.
An example of this is Bruno Mars’ ‘It will rain’ video. This is the
twilight breaking dawn soundtrack. This includes footage from
the film being played through a projector in the video.
http://www.youtube.com/watch?v=W-w3WfgpcGg&ob=av2e
3. PERFORMANCE BASED VIDEO
• Performance based videos feature the band/artist
performing either to the camera or an audience. this is
a popular technique rock bands use as there concerts
are usually high energy and there is more interest for a
viewer to watch the band perform as a whole rather
than an artist on their own.
• ‘30 Seconds To Mars- Closer To The Edge’ Is a good
example of this. The video features footage of the band
playing different venues on there tour cut together to
make the video.
http://www.youtube.com/watch?v=mLqHDhF-
O28&feature=relmfu
4. CONCEPT BASED VIDEO
Concept based videos are sometimes unusual they
are based around one idea. They often concentrate
on a specific editing technique.
Usually a video does not consist totally of one
concept.
However a good example of a video that is consists
entirely of one idea, using the same technique
throughout is ‘Her Morning Elegance /Oren Lavie‘
http://www.youtube.com/watch?v=2_HXUhShhmY