1. GOODWIN'S THEORY
•Analysisof music video “Bringing it
back” by Master Shortie

2. WHAT GENRE IS THE MUSIC
AND HOW IS THIS REFLECTED IN
THE MUSIC VIDEO?
 The genre of this music
video is rap.
 this video challenges
codes and conventions of
typical rap videos as
many rap videos I have
viewed are filmed in clubs
and include many visuals
of women acting However many rap videos
provocatively where as do include shots of
this music video does not expensive cars and money
include any females or which is used in this
any scenes inside a club. particular music video.

3. HOW DO IMAGES RELATE TO THE LYRICS?
 The lyrics in the song are
talking about going to the
80s and bringing back the
old school music to this
generation.
 These lyrics fit the images
and visuals as the music
video includes a car acting
as a time machine and
shows the artists travelling
through time to the 80s.
 The backgrounds are all
brightly coloured which is
representing the 80’s

4. HOW DO THE IMAGES RELATE TO THE MUSIC?
 Inthis video
there are fast
transitions
between the
images.
 The images are
also of a fast
moving car, this
reflects the
upbeat pace of
the music.

5. HOW IMPORTANT ARE CLOSE UPS?
 Close ups are important in
music videos as they allow
an audience to feel close to
the artist and enables them
to see the artists true
feelings behind the song.
 Close ups reveal and artists
true emotions, thoughts and
feelings in a music video

6. ARE FEMALES PRESENTED VOYEURISTICALLY?
 In many rap videos woman are presented provocatively
however this particular music video challenges this code and
convention of the rap genre as there are no women at all
included in the video. However this particular video features the
artists singing in many different backgrounds.

7. CAN YOU SPOT ANY INTERTEXTUAL
REFERENCES? WHAT ARE THEY?
 In this video the artist is talking
about the 80s
 Therefore he uses references to
celebrities born in the 80s for
example one line is “dirty dancing,
Patrick Swayze”
 This is intertextuality as the artists
has in twined another type of
media into his video.

8. FURTHER COMMENTS ON CAMERA WORK EDITING
MISE EN SCENE SPECIAL EFFECTS AND SOUND.
 The backgrounds that the artists
sings in front of are all brightly
coloured made my cgi and special
effects and represent the 80’s

9. IS THERE A NARRATIVE?
HOW IS THE VIDEO ORGANISED AND STRUCTURED?
 Yes there is a narrative story running through this
video.
 the song is called bringing it back and the narrative
is about the artist bringing back the “old school”
style of music.
 in the video he travels back in a car to the 80’s
 there is a linear structure to this music video as it
has a beginning a middle and an ending.