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LinkedIn for Coaches
1.
LinkedIn for Coaches
Building Your Professional Presence © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
2.
LinkedIn “Facebook is like
a college party. Twitter is like an office party. LinkedIn is like a professional networking event.” Only social media that is strictly for professional networking. 85 million users in 200+ countries (half in United States). A new member joins every second. © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
3.
LinkedIn Payoffs Build your
presence Build your network Find new opportunities © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
4.
Laura’s Payoffs One paid
speaking engagement 10–14 seminar attendees (at $250–$450 apiece) Book contract (advance and royalties) © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
5.
Key Topics Profile Recommendations Connections Company Pages Other
Tips © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
6.
Profile © 2010 Laura
Poole. Archer Coaching, www.archercoaching.com
7.
Profile Key Parts Your
résumé on steroids Different sections to highlight experience Update regularly © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
8.
Highlight Box
• Summary line • Photo (professional) • Highlights of work history • Websites © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
9.
Parts of a
Profile Experience: Your work history and current positions Education Recommendations (by me and of me) Honors and awards, personal info, contact settings Apps © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
10.
Profile: Additional Information
Key information for contact and to promote your own websites and interests. Gives contacts a quick glimpse of you and a way to find out more about you. © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
11.
Profile Tips
List a blog and get some recommendations Update regularly (every 3 mos.) Your connections are alerted when you make changes © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
12.
More Profile Tips
Update your status regularly A tool like Hootsuite will help you cross-post a status to Twitter, LinkedIn, Facebook Do not automatically cross-post Twitter to LinkedIn © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
13.
Trick Out Your
Profile New features specifically benefit coaches: Skills Certifications Publications Add applications to show more of what you do © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
14.
Skills &
Certifications Specifically highlight and draw attention to these points. Easier than digging through your “Experience” section to find it. •Name of certification •Who granted it •When it was granted (and expires) •Skill, expertise level, and years of experience © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
15.
Publications
List your key publications Easy for contacts to find © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
16.
Adding Skills,
1. Go to Profile 2. Look for “NEW” under highlight box Publications, 3. Click Add sections Certifications 4. Fill out information © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
17.
Adding Applications Key: Add
an app that automatically imports your blog (WordPress or BlogLink) to your profile SlideShare or Google Presentations: share your knowledge! Reading List (Amazon) TripIt (My Travel): connect with others when traveling Company Buzz, Tweets, Polls, Events © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
18.
Application Tips
Use the Events app to find live events to attend Create your own events (free or paid) Market yourself through your events (use lots of keywords) © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
19.
Recommendations
© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
20.
Recommendations Essential for complete
profile Ask for them, and give them Build your reputation You can review and approve each one Recommendations for specific positions © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
21.
Recommendations Under your Profile
menu, select Recommendations “Request Recommendations” for a particular position Choose from among contacts (you can ask multiple people) You receive notice when one is written, you can approve and display it on your profile © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
22.
Ask for Recommendations
© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
23.
Recommendations Tips
Include a personal note in your request to be endorsed, with specific items you want mentioned Give recommendations generously (you can do this without being asked) © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
24.
Recommendations Tips
You can reprint a recommendation on your website (with permission) as a testimonial If feasible, ask LI recommenders to give you a Review on your Facebook fan page © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
25.
Connections © 2010 Laura
Poole. Archer Coaching, www.archercoaching.com
26.
Connections Build your network.
The bigger, the better! 500+ connections makes you a LION: LinkedIn Open Networker You can “follow” influential people © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
27.
Connections Add everyone you
know professionally Connect with classmates and friends Regularly go through biz cards you collect, connect there © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
28.
Connection Tips
Add a personal note to each invitation to connect Check out the People You May Know box (on your home page) regularly Browse your contacts’ connections © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
29.
Connecting with Groups Join
Groups to network with like-minded professionals Easy to find and join Promote yourself and build your reputation in groups © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
30.
Tips for Groups
When joining, select “Weekly Digest” email instead of daily Comment and add value to the group Create your own group, if it adds value to what you do or interests you © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
31.
Discussions, Questions Join the
conversation by answering relevant questions from groups and individuals Ask your own question, start a new conversation “Follow” a discussion (but stop following once it disinterests you or fills up your inbox) or people © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
32.
Answering Questions Answer relevant
questions to make new connections, establish reputation Answering more questions marks you as an “expert” (with star status) From top-level menu, select More, then choose Answers Browse questions from network or in categories © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
33.
Company Pages
© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
34.
Company Pages A profile
for companies (your coaching practice) Highlight your coaching practice and be specific in what you offer (Products and Services) Ask for testimonials for the company Upload a logo, photos, more © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
35.
Company Pages Overview (mission
statement, what you do, specialties) Employees (you, any connections who work with you) Recent blog posts Company activity © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
36.
Company Pages On the
Services tab, you can break down what you offer (types of coaching, speaking, consulting)—use artwork! You can request recommendations for each service/product You can also promote your products and services with ads Analytics shows you information about your company page view © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
37.
Services © 2010 Laura
Poole. Archer Coaching, www.archercoaching.com
38.
Other Tips © 2010
Laura Poole. Archer Coaching, www.archercoaching.com
39.
Who’s Viewed Your
Profile? Check out who has viewed your profile and how often you show up as a search result. Free accounts will only see 5 of the most recent profile views © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
40.
System Updates Check regularly
for new features (LinkedIn has a blog for this) Learn how to take advantage of LinkedIn through their Learning Center © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
41.
Daily Practice To keep
it sane and manageable, add a “daily practice” (or weekly) for keeping up with LinkedIn. Once you are established, 5–10 min a day can easily help you stay on top of what’s going on professionally.
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