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LinkedIn for Coaches
  Building Your Professional Presence




       © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
LinkedIn
“Facebook is like a college party. Twitter is like an office
party. LinkedIn is like a professional networking event.”
Only social media that is strictly for professional networking.
85 million users in 200+ countries (half in United States).
A new member joins every second.
              © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
LinkedIn Payoffs

Build your presence
Build your network
Find new opportunities


             © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Laura’s Payoffs
One paid speaking engagement
10–14 seminar attendees (at $250–$450 apiece)
Book contract (advance and royalties)



             © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Key Topics
Profile
Recommendations
Connections
Company Pages
Other Tips
              © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Profile
© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Profile Key Parts

Your résumé on steroids
Different sections to highlight experience
Update regularly

              © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Highlight Box
                                        •       Summary line
                                        • Photo (professional)
                                        • Highlights of work history
                                        •         Websites




© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Parts of a Profile

Experience: Your work history and current positions
Education
Recommendations (by me and of me)
Honors and awards, personal info, contact settings
Apps
             © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Profile: Additional Information




   Key information for contact and to promote your own
websites and interests. Gives contacts a quick glimpse of you
          and a way to find out more about you.
                  © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Profile Tips

                      List a blog and get some
                      recommendations
                      Update regularly (every 3 mos.)
                      Your connections are alerted when you
                      make changes

       © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
More Profile Tips
                     Update your status regularly
                     A tool like Hootsuite will help you
                     cross-post a status to Twitter, LinkedIn,
                     Facebook
                     Do not automatically cross-post
                     Twitter to LinkedIn

      © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Trick Out Your Profile
New features specifically benefit coaches:
   Skills
   Certifications
   Publications
Add applications to show more of what you do

             © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Skills &
       Certifications
Specifically highlight and draw
attention to these points. Easier
   than digging through your
“Experience” section to find it.
•Name of certification
•Who granted it
•When it was granted (and expires)
•Skill, expertise level, and years of experience



                                © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Publications                            List your key publications
                                         Easy for contacts to find




          © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Adding Skills,                            1. Go to Profile
                                          2. Look for “NEW” under highlight box
Publications,                             3. Click Add sections
Certifications                             4. Fill out information


          © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Adding Applications
Key: Add an app that automatically imports your blog
(WordPress or BlogLink) to your profile
SlideShare or Google Presentations: share your knowledge!
Reading List (Amazon)
TripIt (My Travel): connect with others when traveling
Company Buzz, Tweets, Polls, Events
             © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Application Tips

                      Use the Events app to find live events
                      to attend
                      Create your own events (free or paid)
                      Market yourself through your events
                      (use lots of keywords)

       © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Recommendations
   © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Recommendations

Essential for complete profile
Ask for them, and give them
Build your reputation
You can review and approve each one
Recommendations for specific positions
             © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Recommendations

Under your Profile menu, select Recommendations
“Request Recommendations” for a particular position
Choose from among contacts (you can ask multiple people)
You receive notice when one is written, you can approve and
display it on your profile

             © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Ask for Recommendations




      © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Recommendations Tips

                     Include a personal note in your
                     request to be endorsed, with specific
                     items you want mentioned
                     Give recommendations generously
                     (you can do this without being asked)


      © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Recommendations Tips
                     You can reprint a recommendation on
                     your website (with permission) as a
                     testimonial
                     If feasible, ask LI recommenders to
                     give you a Review on your Facebook
                     fan page

      © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Connections
© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Connections

Build your network. The bigger, the better!
500+ connections makes you a LION: LinkedIn Open
Networker
You can “follow” influential people


             © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Connections

Add everyone you know professionally
Connect with classmates and friends
Regularly go through biz cards you collect, connect there


             © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Connection Tips

                     Add a personal note to each invitation
                     to connect
                     Check out the People You May Know
                     box (on your home page) regularly
                     Browse your contacts’ connections

      © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Connecting with Groups

Join Groups to network with
like-minded professionals
Easy to find and join
Promote yourself and build
your reputation in groups

             © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Tips for Groups

                     When joining, select “Weekly Digest”
                     email instead of daily
                     Comment and add value to the group
                     Create your own group, if it adds
                     value to what you do or interests you

      © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Discussions, Questions

Join the conversation by answering relevant questions from
groups and individuals
Ask your own question, start a new conversation
“Follow” a discussion (but stop following once it disinterests
you or fills up your inbox) or people

              © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Answering Questions
Answer relevant questions to make new connections,
establish reputation
Answering more questions marks you as an “expert” (with
star status)
From top-level menu, select More, then choose Answers
Browse questions from network or in categories
             © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Company Pages
  © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Company Pages

A profile for companies (your coaching practice)
Highlight your coaching practice and be specific in what you
offer (Products and Services)
Ask for testimonials for the company
Upload a logo, photos, more

             © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Company Pages

Overview (mission statement, what you do, specialties)
Employees (you, any connections who work with you)
Recent blog posts
Company activity

             © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Company Pages
On the Services tab, you can break down what you offer
(types of coaching, speaking, consulting)—use artwork!
You can request recommendations for each service/product
You can also promote your products and services with ads
Analytics shows you information about your company page
view
             © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Services
© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Other Tips
© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Who’s Viewed Your Profile?
    Check out who has
 viewed your profile and
how often you show up as
     a search result.
  Free accounts will only
 see 5 of the most recent
       profile views

                  © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
System Updates

Check regularly for new features (LinkedIn has a blog for
this)
Learn how to take advantage of LinkedIn through their
Learning Center


             © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Daily Practice

To keep it sane and manageable, add a “daily practice” (or
weekly) for keeping up with LinkedIn.
Once you are established, 5–10 min a day can easily help
you stay on top of what’s going on professionally.

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LinkedIn for Coaches

  • 1. LinkedIn for Coaches Building Your Professional Presence © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 2. LinkedIn “Facebook is like a college party. Twitter is like an office party. LinkedIn is like a professional networking event.” Only social media that is strictly for professional networking. 85 million users in 200+ countries (half in United States). A new member joins every second. © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 3. LinkedIn Payoffs Build your presence Build your network Find new opportunities © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 4. Laura’s Payoffs One paid speaking engagement 10–14 seminar attendees (at $250–$450 apiece) Book contract (advance and royalties) © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 5. Key Topics Profile Recommendations Connections Company Pages Other Tips © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 6. Profile © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 7. Profile Key Parts Your résumé on steroids Different sections to highlight experience Update regularly © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 8. Highlight Box • Summary line • Photo (professional) • Highlights of work history • Websites © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 9. Parts of a Profile Experience: Your work history and current positions Education Recommendations (by me and of me) Honors and awards, personal info, contact settings Apps © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 10. Profile: Additional Information Key information for contact and to promote your own websites and interests. Gives contacts a quick glimpse of you and a way to find out more about you. © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 11. Profile Tips List a blog and get some recommendations Update regularly (every 3 mos.) Your connections are alerted when you make changes © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 12. More Profile Tips Update your status regularly A tool like Hootsuite will help you cross-post a status to Twitter, LinkedIn, Facebook Do not automatically cross-post Twitter to LinkedIn © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 13. Trick Out Your Profile New features specifically benefit coaches: Skills Certifications Publications Add applications to show more of what you do © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 14. Skills & Certifications Specifically highlight and draw attention to these points. Easier than digging through your “Experience” section to find it. •Name of certification •Who granted it •When it was granted (and expires) •Skill, expertise level, and years of experience © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 15. Publications List your key publications Easy for contacts to find © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 16. Adding Skills, 1. Go to Profile 2. Look for “NEW” under highlight box Publications, 3. Click Add sections Certifications 4. Fill out information © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 17. Adding Applications Key: Add an app that automatically imports your blog (WordPress or BlogLink) to your profile SlideShare or Google Presentations: share your knowledge! Reading List (Amazon) TripIt (My Travel): connect with others when traveling Company Buzz, Tweets, Polls, Events © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 18. Application Tips Use the Events app to find live events to attend Create your own events (free or paid) Market yourself through your events (use lots of keywords) © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 19. Recommendations © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 20. Recommendations Essential for complete profile Ask for them, and give them Build your reputation You can review and approve each one Recommendations for specific positions © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 21. Recommendations Under your Profile menu, select Recommendations “Request Recommendations” for a particular position Choose from among contacts (you can ask multiple people) You receive notice when one is written, you can approve and display it on your profile © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 22. Ask for Recommendations © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 23. Recommendations Tips Include a personal note in your request to be endorsed, with specific items you want mentioned Give recommendations generously (you can do this without being asked) © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 24. Recommendations Tips You can reprint a recommendation on your website (with permission) as a testimonial If feasible, ask LI recommenders to give you a Review on your Facebook fan page © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 25. Connections © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 26. Connections Build your network. The bigger, the better! 500+ connections makes you a LION: LinkedIn Open Networker You can “follow” influential people © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 27. Connections Add everyone you know professionally Connect with classmates and friends Regularly go through biz cards you collect, connect there © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 28. Connection Tips Add a personal note to each invitation to connect Check out the People You May Know box (on your home page) regularly Browse your contacts’ connections © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 29. Connecting with Groups Join Groups to network with like-minded professionals Easy to find and join Promote yourself and build your reputation in groups © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 30. Tips for Groups When joining, select “Weekly Digest” email instead of daily Comment and add value to the group Create your own group, if it adds value to what you do or interests you © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 31. Discussions, Questions Join the conversation by answering relevant questions from groups and individuals Ask your own question, start a new conversation “Follow” a discussion (but stop following once it disinterests you or fills up your inbox) or people © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 32. Answering Questions Answer relevant questions to make new connections, establish reputation Answering more questions marks you as an “expert” (with star status) From top-level menu, select More, then choose Answers Browse questions from network or in categories © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 33. Company Pages © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 34. Company Pages A profile for companies (your coaching practice) Highlight your coaching practice and be specific in what you offer (Products and Services) Ask for testimonials for the company Upload a logo, photos, more © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 35. Company Pages Overview (mission statement, what you do, specialties) Employees (you, any connections who work with you) Recent blog posts Company activity © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 36. Company Pages On the Services tab, you can break down what you offer (types of coaching, speaking, consulting)—use artwork! You can request recommendations for each service/product You can also promote your products and services with ads Analytics shows you information about your company page view © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 37. Services © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 38. Other Tips © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 39. Who’s Viewed Your Profile? Check out who has viewed your profile and how often you show up as a search result. Free accounts will only see 5 of the most recent profile views © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 40. System Updates Check regularly for new features (LinkedIn has a blog for this) Learn how to take advantage of LinkedIn through their Learning Center © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  • 41. Daily Practice To keep it sane and manageable, add a “daily practice” (or weekly) for keeping up with LinkedIn. Once you are established, 5–10 min a day can easily help you stay on top of what’s going on professionally.