Clean up your social media profiles, fill out your LinkedIn profile consistently, and connect with potential employers and recruiters online. Build connections through your existing network and by engaging with companies you want to work for on social media. Look for opportunities to take conversations offline by meeting for coffee or chatting on the phone to make a personal connection. Following the three C's of clean, copy, and connect can help you use social media effectively to land your dream job.

1. How to use social media to land the job of
your dreams

2. How did I get here?
 B.A. in Communication from UC –
2007
 Marriott – 2007 – 2009
 M.A. in Communication Mgmt
from Emerson College – 2010
 5 long months of job hunting
while freelancing, interning and
nannying
 Marketing & PR Manager at
Rockfish – April 2011 - Present

3. Now, how do I get
started?

4. Clean  Copy 
Connect

5. • Put your Facebook
Clean it up
profile on lockdown
• (or delete those questionable
pictures. You should probably do
that anyways)
• Fill out your LinkedIn
profile
• Make it consistent
• Use the same name
for all accounts
http://www.stewardscompany.com/blog/?p=5
5

6. Why does it matter?

8. Who would
you rather
hire?

9. Questions to ask yourself
• What social networks am I on?
• Which should I be on?
• What’s the first impression my
social media persona gives?

10. Copy your work online
• Find one place
to showcase
your work
• Make sure your
portfolio is easy
to get to
• Add links to it
on
LinkedIn, Twitte
r and even http://www.creativepro.com/article/-heavy-metal-madness-making-copies-from-
carbon-to-kinkos

12. • Leverage
the
Connect
network
you already
have
• Take it
offline
• Get to
know your
future
http://www.waysidechapel.org/223906.ihtml
employer

13. I knew him 
He knew all of
these people


14. Get to know the company (and their recruiters)
• Start a list on Twitter for companies you want to work for and their
recruiters
• Follow people who work for those places and learn about the culture
• Do people who work there even like their jobs?
• What types of organizations do they below to?
• Watch for openings posted through Twitter, LinkedIn and even Facebook
fan pages
Our lovely recruiter at Rockfish

15. Twitter Lists

16. Using social media is a great way to
spark an initial conversation

17. Step 2: Take it offline
At first it may seem awkward. But it gets easier.

18. It’s okay to ask to meet up
for one of these or to chat
briefly over the phone,
especially if you already
have a connection like
you’re alumni of the same
college.
Everyone loves free coffee
and talking about
themselves.

19. And most importantly…

20. http://shadowtuga.deviantart.com/art/J
ust-Be-Yourself-Be-You-162620312

21. Laura Gardner
Laura.gardner@rockfishinteractive.com
@lauramgardner

22. Simply follow the 3 C’s
?