A Pecha Kucha style presentation submitted as part of my Master of Arts Design Management at Birmingham City University - Birmingham Institute of Art and Design A Design Strategy Case Study of Fiskars Home - Orange-handled scissors.

1. Case Study: Fiskars Home Scissors
Laura Katriina Pollard
Design Strategy Module MA Design Management
Birmingham City University - December 2011

2. Fiskars (n.d.)

3. Logos: Fiskars Website, Photos: L Pollard (2011)

4. Homewares Market Global Sales in 2008
€95 Billion
Fiskars Total sales in 2010
€715.9 Million
An 8% year on year improvement
Euromonitor (2009)
Fiskars (2011)

5. “Lasting everyday design since 1649”
Fiskars (2011)
Image: Monocle (2011)

6. ‘The DNA of a Design’ – Fiskars Scissors 1967 - 2007
Fiskars (n.d.)

7. “The demanding
Modern Lifestyle
Consumer”
Fiskars (2011)

8. Flexible Homelife
Sustainability
Fewer But Better
Nice to Have Story

9. Nice to Have

10. “they were creative and functional…because if
you’re creating something with [scissors] you want
them to be efficient, when you’re making craft
things you want something that works well”
Content Analysis Interviewee

11. Fiskars (2011)

12. L Pollard (2011)

14. If DESIGN is…..
a collective problem solving effort
about processes, services and
experiences
essential to the value of things…..
Abbing (2010)

16. Recognised but subtly branded
Old but Good Design
Realisation after use they are well
designed

17. QUALITY
INNOVATION

18. ROI
Red Dot Website (2011)

20. References and Questions?
Abbing., E. R., (2010) Brand Driven Innovation: strategies for development and design, Lausanne: AVA Publishing SA.
Borja de Mozota, B., (2003) Design Management: Using Design to build brand value and corporate innovation, New York: Allworth
Press.
Cross P., Yellow Door Consultancy [seminar] cited in Pollard, L., (2011) Luxury Interior Trends for 2011 and beyond, Birmingham:
Laura Pollard, 12-17.
Euromonitor Report, (Nov 2009), Trends, Developments and Prospects in Housewares and Home Furnishings, [Internet], London:
Euromonitor International Ltd, Available at https://www.portal.euromonitor.com/Portal/Pages/Analysis/AnalysisPage.aspx
(Accessed 21st November 2011).
Fiskars Annual Report, (2010) [Internet] Helsinki: Fiskars Corporation. Available at http://www.fiskarsgroup.com/news/news_1.html
(Accessed 21st November 2011).
Fiskars Corporation, Fiskars Group website (2011) [internet], Available at
http://www.fiskarsgroup.com/corporation/corporation_1_1.html (Accessed 4 Nov 2011).
Kluvik, B., (n.d.) The DNA of a Design, Helsinki, Fiskars Corporation
Sommalisto V., and Nieminen, L., Finland’s economic and cultural locations illus, in Finland National Survey (2010), London: Monocle
Magazine, pp 5
Red Dot Award, [Website], Available at http://en.red-dot.org/ [Accessed 29th November 2011].
Systematic Innovation TRIZ, [Website], Available at http://www.systematic-innovation.com/ [Accessed 29th November 2011].