The Brave New Digital World
Leveraging the Power of the Internet to Grow Your Business
You can't ignore the trends. Right before our eyes, traditional mediums (yellow pages, newspapers, TV, radio, etc.) are declining as digital mediums (websites, videos, blogs, SEO, PPC advertising, social media, etc.) become the most powerful force for marketing a small business.
Not sure where to start? Marketing Maven, Laura Capes, and Rockstar Entrepreneur, Ben Littlefield, will present 6 essential internet marketing strategies you must know to navigate this new digital world in order to compete and win online.
48. 48
5 DEADLY SEO MISTAKES
1. No text content: Search engines use the text on the page to
determine what a web page is about. If there is no text, a website
is invisible to the search engines. Some designers will use "pictures
of text" using their graphic design programs. These may look
pretty, but the search engines can't read these images.
2. All Flash websites: Flash is indexed poorly by the search
engines. Think of Flash much like any other graphic image; there is
no text in Flash for the search engines to read. It is the absence of
text that will hurt your rankings.
3. Splash Pages: This is a graphic entry page where often the only
text present is the word "Enter." Search engines give more value to
the home page than any other page on the website. Splash pages
are a complete waste of the most valuable real estate.
49. 49
5 DEADLY SEO MISTAKES
4. Website builders: These are websites designed and maintained with
a CMS. They have no FTP access and are marketed under names like:
Websites Tonight, Websmartz and EZ Generator. This includes many
special purpose websites such as Real Estate, mortgage and insurance
agent websites.
5. Duplicate Content: Don't create multiple copies of your web page.
These will be quickly discounted or penalized by the search engines.
Search engines reward original writings and discount duplicate
content. Making multiple copies of your website will not help your
rankings.