This document summarizes strategies for effective tweeting based on an analysis of over 320 Twitter handles. Some key findings include:
1. Engagement is 17% higher on weekends but brands tweet more on weekdays, missing opportunities.
2. Tweets should be sent during "busy hours" of 8am-7pm when engagement is 30% higher.
3. Tweets with hashtags, images, calls to retweet, and spelled out "retweet" calls see much higher engagement rates than tweets without these elements.
4. Keeping tweets short under 100 characters and including links also increases engagement rates.
The document provides evidence-based best practices for using elements like hashtags