The document discusses the conventions and purposes of film posters. It provides examples of common features found on film posters like the film's title, stars, taglines, and visuals that represent the film's genre, conflict, and target audience. The goal is to appeal to different potential audiences and signal the film's production values to marketability and reach. Students are then asked to analyze aspects of sample film posters using conventions like denotation and connotation.

4. Star billing - big Hollywood name Tagline Film’s title 2 nd Star billing Includes binary opposites Themed Language Billing block Film’s website Main focal image Conventional layout Stylised typography Represents the film’s conflict Includes genre conventions Introduces main characters and setting Clear sense of the target audience Provides a sense of the film’s production values Aims to broaden the film’s appeal and reach Purpose of a film poster Conventions of a film poster

5. Flames graphic – natural elements Star billing - big Hollywood name Burning mythical walled city - CGI Dressed like a warrior, a historical figure on a quest Supernatural destructive force Spear as weapon Frame within a frame, digital effects Strong, direct Tagline Film’s title Well known US TV/film actor Beautiful ‘princess’ to rescue from the flames Language -associations with magic/demons Fighting the elements Vast, dark landscape Institutional info Film’s website White male hero/protagonist Conventional layout Glossy Hollywood look; high production values Brave, determined – looking ahead Historical style typography, bold white contrast