Tips for managing your career branding and image as well as your online image in LinkedIn and other social media. How you speak, how you sound and the impact your words make on those you interact with can all be career boosting with the knowledge and coaching to MAKE YOURSELF MEMORABLE! Use DiSC assessments to help ensure that you move past the competition.

1. Speak and Be Heard—
Tips for Meaningful
Communication
Trignano Consulting, LLC
www.trignanoconsulting.com
973-722-9961

3. Natural
Leader
Team Player
People
Connector
Hard Worker
Tech
Savvy
Proble
m
Solver
Dependa
ble
Collaborato
r

4. Your
is your unique value promise.

5. 3 Ways to Catch the Attention of Others
How
you
speak
How you
appear
Your
Online
Image

6. Communication includes:
Voice
Body
Face
Mind

7. Communicating the Message
Words
Body
Voice Language
93% non
verbal
7%
38%
55%

8. Your Unique Selling Proposition
USP
1-2
Sentences
• Express what makes
you unique and
different from
others.
• Define who you work
with and how you
help them.

9. Crafting Your Brand Statement (USP)
Short – no more
than 60 seconds
Easy to understand
Have a hook to
attract listeners
Convincing

11. Your Communication Style
• We each have our own
unique style of
communicating
• DiSC©
• Dominance
• Influence
• Steadiness
• Conscientiousness

12. Non Verbal Communication
Should convey a strong
message
Must be in sync
with your words
Remember, body language
speaks too

13. First Impressions Matter!
• You only have one chance
to make a good first
impression.
• It takes as little as 7 – 10
seconds.
• It is difficult to reverse a
bad first impression (if at
all possible).

14. Make a Great First Impression
Use other
person’s name
Smile
Attend to your
personal
appearance
Body language
congruent with
your words
Good solid
handshake

15. Don’t ignore your online image!

16. Utilize a Variety of Social Media Channels
to Convey Your Image
LinkedIn
and
other
sites
Blogs
Twitter
• You can and should
control your online
image
• Digital footprint
• Visible to others
• Demonstrates your
knowledge of social
media

17. Maximize Your LinkedIn Profile
Optimize keywords
Write in the 1st person and
have a compelling story
What differentiates you?
Why connect with you?
Utilize and initiate contact
with your network often

18. Powerful Tools to Use
• Attention-grabbing
introduction
• Style and appearance
• Body language
• Surroundings
• Presentations
•
•
•
•
•
Personal website (name)
Social media
Email signature
Phone greeting
Voice mail/message

19. Speak So Others Listen

20. Before you speak about yourself answer
these questions:
What makes
your skills
unique?

22. Thank you!
www.trignanoconsulting.com
ltrignano@trignanoconsulting.com
www.linkedin.com/in/lindatrignano
www.twitter.com/lindatrignano