The wild success of Pinterest has brought its heat to China. The heat we mean the fervor of copying and cloning. Pinterest type of sites should be the perfect cultivating ground for social commerce and arrived at the best timing when everyone knows the importance of social commerce however had no exact idea of carrying out in a beautifully way. So far we witnessed these copycats have two ramifications. First type is the exact cloning Pinterest, while second is the quasi-Pinterest, more vertical, more shopping guide driven, mainly based on the cooperation with e-commerce websites, especially Taobao. The total number of these two types of clones in China market should be over 30 now. Other focuses in this issue: - Deep Anatomy of China’S Budding Social Commerce - Dangdang Align With Gome To Fight Against 360Buy - Tmall’s Streaming Video Shopping for Lingerie Campaign - Asia’s Birchbox Clone- Myluxbox This report is issued by L'Atelier BNP Paribas www.atelier.net

1. e-Commerce Insider I March
The fervor of Pinterest clones in China
Identical or quasi clones of
Pinterest are popping up in China

2. Article from e-Commerce Insider, the monthly report monitoring market trends in China
Clones
Total propagation
in the market
should be over 30 Identical clone (pessimistic of their success)
Representative Examples
Quasi fashion clone (occupy biggest proportion)
 Quasi clones are Representative Examples
adapted to Chinese Fashion oriented, social
users’ mindset of commerce driven, especially
sharing shopping heavy Taobao DNA linked
experiences or
practical purposes
 They are the perfect
cultivating ground Other vertical quasi clone
for the growth of
social commerce Representative Examples
Focus on other Chinese
favorite interests i.e. travel
and food

3. What else are within e-Commerce Insider this month?
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Up-To-Date Market Data – List of graphs & charts on e-commerce Internet company insights
360buy.com
 Market size of China SNS users 2008-2014 Budou.com
Dangdang.com
 Key players of social commerce in China
Douban.com
 Comparison for major China social commerce sites Duitang.com
 Attention rate for categories from social commerce site 2011 Dutu.qq.com
ejingxi.com
 Screenshot of Tmall streaming video online shopping Faxianla.com
 Detailed analysis of Pinterest clones in China Fengche.com
Hers.com
 Snapshot of Myluxbox.com Huaban.com
Brands & Retailers Strategy Updates
 Topics covered in this report
Mobile Online Social
Internet Social Media B2C Market
Commerce Shopping Commerce

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