Needless to say, China online luxury market is a gourmet pie. Albeit with its current stranded issue to solve, it never stops people making ventures to taste a slice, now this time including a move from UK luxury e-retailer Net-a-Porter. On March 1st, Net-a Porter confirmed its acquisition of a HongKong background high-fashion online mall, Shouke.com. The financial terms of the deal have not been revealed so far. Then the site was magically transformed into the Chinese version of the company’s discount couture outlet, and officially launched on March 20th, as TheOutnet.cn. It offers, like Outnet other international locations, seasonal discounts on fashion items from many designer brands such as Alexander McQueen, Burberry, and Jil Sander etc. Other focuses in this issue: - Most committed and socialized online shoppers are in China - Suning, the next 360buy in line? - Dangdang struggles to survive from the chilly winter - Tencent’s consolidate efforts towards e-Commerce This report is issued by L'Atelier BNP Paribas www.atelier.net

1. e-Commerce Insider I April
Foreign luxury retailer eyeing on entry into China

2. Article from e-Commerce Insider, the monthly report monitoring market trends in China
Foreign luxury retailers footprint in China
2011 2012
On March 20th, Net-a Porter
launched TheOutnet.cn.
It offers, like Outnet other
international locations, seasonal
discounts on fashion items from
In Sep 2011, Yoox, Italian internet many designer brands such as
luxury retailing partner for leading Alexander McQueen, Burberry, and
fashion & design brands, launched its Jil Sander etc.
multi-brands online boutique in
China
In March 2012, Neiman Marcus invested
USD28 million Glamour-sales.com.cn. It
might launch its own online website in
the immediate future

3. What else are within e-Commerce Insider this month?
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Up-To-Date Market Data – List of graphs & charts on e-commerce Internet company insights
360buy.com Rakuten.cn
 Cross countries comparison for online shopping frequencies
51buy.com Shangpin.com
 Cross countries comparison for online shoppers following social media
Dangdang.com Shouke.com
 Foreign luxury retailers footprint in China eLong.com Suning.com
 The transformation from Shouke to Theoutnet Ftuan.com thecorner.com
 China e-commerce frontline battle among key players Ganji.com TheOutnet.cn
Gaopeng.com Tmall.com
 Table analysis for Dangdang newly strategic movements
Glamour-sales.com.cn Shouke.com
 History of Tecent’s e-commerce efforts Gome.com Suning.com
 Tencent investment in e-commerce in 2011 Paipai.com thecorner.com
Brands & Retailers Strategy Updates
 Topics covered in this report
Online Online Social
Internet Social Media B2C Market
Luxury Shopping Commerce

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