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L’ATELIER | INNOVATION CENTER OF BNP PARIBAS
                                                    SHANGHAI, P.R. CHINA




                                                    Report compiled by:

                                                    Emily ZHOU (Shanghai)
                                                    Market Research Analyst

                                                    Cecilia WU (Shanghai)
                                                    Market Research Analyst
December, 2011



 E-COMMERCE INSIDER
    YOUR CHINA MONTHLY REPORT, BY L’ATELIER



In this issue




                                              Disclaimer

                                              The analysts mentioned above hereby certify that their
                                              views about the companies discussed in this report are
                                              accurately expressed and that they have not received
                                              and will not receive direct or indirect compensation in
                                              exchange for expressing specific recommendations or
                                              views in this report.

                                              The information and opinions in this report were
                                              prepared by L’Atelier BNP Paribas, a wholly owned
                                              company of BNP Paribas Group.

                                              Usage of this document request license agreement.
L’ATELIER | INNOVATION CENTER OF BNP PARIBAS
                                                                SHANGHAI, P.R. CHINA

                                                                DECEMBER, 2011



                                                          Index



                                                                                                      Page
                                            Graph /Table Content
                                                                                                     Number
                    Transaction size of China online luxury market 2010-2015                           2
                    Homepage of Coach’s flagship store on Taobao Mall                                  3
                    Table analysis for Coach’s flagship store on Taobao Mall                           4
                    Snapshot of Vogue Talent corner in Thecorner.cn                                    6
                    Shipping & Delievery Policy across major 3C B2C platforms                          7
                    Snapshot of Jumei luxury channel                                                   8
                    Comparison of 4 key online cosmetics players in China                              9
                    Best class in China group buying industry                                          11

    Quoted          Page                                         Page                   Page
                                      Quoted platform                  Quoted platform
brand/enterprise   Number                                       Number                 Number
     Baidu            1                   360buy.com                7            Lashou.com           10,11
    Benefit           1
   Burberry          8                    55tuan.com              10,11        Meituan.com            10,11
     Coach          3,4,8                  Amazon.cn                7             Miqi.com              9
     D&G             5
                                          Amazon.com                1            Newegg.cn              7
      Etro           5
 Giorgio Armani      5                  Coach.tmall.com            3,4           Sunning.cn             7
     Gucci           8
     Juicy           8                     Coo8.com                 7          Thecorner.cn             5

     LVMH             1
                                         Dangdang.com              1,7         Tiantian.com             9
    Taobao          1,10
  Ulma Wang         5,6                 e.dangdang.com              1            Tmall.com            1,3,4
    Vogue             5
      Y-3             5                  ju.taobao.com              10           Vancl.com              1
     Yoox            5
                                           Jumei.com               8,9       Weibo.com/vancl            1
     Zegna           5
                                           Lafaso.com               9            Youa.com               1




                                                 1
L’ATELIER | INNOVATION CENTER OF BNP PARIBAS
                                                          SHANGHAI, P.R. CHINA

                                                          DECEMBER, 2011




Digital Strategy Advisory
 About L’Atelier BNP Paribas                                               Headquarter
                                                               Paris       16, rue de Hanovre
                                                                           75002 Paris – France
 For more than 30 years, L’Atelier has
 been working as an “innovation
 enabler” for international groups and
 mid-cap companies.

 L’Atelier provides to companies its
 expertise to identify and understand the
 major upcoming trends related to the
 digital economy.

 L’Atelier is an independent consulting         Asia Regional Office:
 firm, part of BNP Paribas Group.               Cloud Nine Plaza, 9/F
                                                1118, West Yan'an Road
                                                200052 Shanghai - China
                                                (8621) 62818533
                                                                                                 Shanghai

 Other available products
                                                                           US Regional Office:
    Research                                                              2415, 3rd street - suite 231
                                                                           San Francisco, CA 94107 - USA
 -   Customized reports                                                    1(415) 8745525
 -   Case studies reports
 -   Markets studies
 -
    Advisory
 -   e-Commerce Advisory
 -   Market Entry Advisory                                                                 San Francisco
 -   Investment Advisory

  Workshops
 - Promotional events
 - Learning Expeditions

 Download corporate presentation




                                            2

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e-Commerce Insider Report (December 2011) | Summary

  • 1. L’ATELIER | INNOVATION CENTER OF BNP PARIBAS SHANGHAI, P.R. CHINA Report compiled by: Emily ZHOU (Shanghai) Market Research Analyst Cecilia WU (Shanghai) Market Research Analyst December, 2011  E-COMMERCE INSIDER YOUR CHINA MONTHLY REPORT, BY L’ATELIER In this issue Disclaimer The analysts mentioned above hereby certify that their views about the companies discussed in this report are accurately expressed and that they have not received and will not receive direct or indirect compensation in exchange for expressing specific recommendations or views in this report. The information and opinions in this report were prepared by L’Atelier BNP Paribas, a wholly owned company of BNP Paribas Group. Usage of this document request license agreement.
  • 2. L’ATELIER | INNOVATION CENTER OF BNP PARIBAS SHANGHAI, P.R. CHINA DECEMBER, 2011 Index Page Graph /Table Content Number Transaction size of China online luxury market 2010-2015 2 Homepage of Coach’s flagship store on Taobao Mall 3 Table analysis for Coach’s flagship store on Taobao Mall 4 Snapshot of Vogue Talent corner in Thecorner.cn 6 Shipping & Delievery Policy across major 3C B2C platforms 7 Snapshot of Jumei luxury channel 8 Comparison of 4 key online cosmetics players in China 9 Best class in China group buying industry 11 Quoted Page Page Page Quoted platform Quoted platform brand/enterprise Number Number Number Baidu 1 360buy.com 7 Lashou.com 10,11 Benefit 1 Burberry 8 55tuan.com 10,11 Meituan.com 10,11 Coach 3,4,8 Amazon.cn 7 Miqi.com 9 D&G 5 Amazon.com 1 Newegg.cn 7 Etro 5 Giorgio Armani 5 Coach.tmall.com 3,4 Sunning.cn 7 Gucci 8 Juicy 8 Coo8.com 7 Thecorner.cn 5 LVMH 1 Dangdang.com 1,7 Tiantian.com 9 Taobao 1,10 Ulma Wang 5,6 e.dangdang.com 1 Tmall.com 1,3,4 Vogue 5 Y-3 5 ju.taobao.com 10 Vancl.com 1 Yoox 5 Jumei.com 8,9 Weibo.com/vancl 1 Zegna 5 Lafaso.com 9 Youa.com 1 1
  • 3. L’ATELIER | INNOVATION CENTER OF BNP PARIBAS SHANGHAI, P.R. CHINA DECEMBER, 2011 Digital Strategy Advisory About L’Atelier BNP Paribas Headquarter Paris 16, rue de Hanovre 75002 Paris – France For more than 30 years, L’Atelier has been working as an “innovation enabler” for international groups and mid-cap companies. L’Atelier provides to companies its expertise to identify and understand the major upcoming trends related to the digital economy. L’Atelier is an independent consulting Asia Regional Office: firm, part of BNP Paribas Group. Cloud Nine Plaza, 9/F 1118, West Yan'an Road 200052 Shanghai - China (8621) 62818533 Shanghai Other available products US Regional Office:  Research 2415, 3rd street - suite 231 San Francisco, CA 94107 - USA - Customized reports 1(415) 8745525 - Case studies reports - Markets studies -  Advisory - e-Commerce Advisory - Market Entry Advisory San Francisco - Investment Advisory  Workshops - Promotional events - Learning Expeditions Download corporate presentation 2