Diet Pepsi Max Marketing Campaign

3. vs. The Morning Commute The Beginning

5. First Caffeine Fix of the Day Key Ingredients

6. Meeting With the Clients PepsiCo.’s Product Line

7. Dress Code: Business Professional… Advertising Agency Batten, Barton, Durstine & Osborn

8. … Except for Casual Fridays Additional Clients

9. Business Trips As Advertised In..

11. Office Chain Mail Interactive Supplemental Advertising

12. “ I’m Currently Away From My Desk, Please Leave A Message.” Product Comments & Reviews "We don't see this as a Diet Pepsi line extension, but a whole new brand for a different type of consumer with a different need," said Pepsi representative Dave DeCecco. "It's evident that Americans are tired and could use an extra kick to help get them through the day. Diet Pepsi MAX was designed to offer a great-tasting solution with a unique formula that invigorates the mind and body, preventing those ill-timed yawns from taking over.“ -Russell Weiner, VP, Colas, Pepsi-Cola North America. " “ It is a 10/10 for the money and value. I drink it for the caffeine as much as the ginseng, which is said to allow your body to develop muscles better, and stimulate your immune system and libido. I honestly feel great after drinking it, and it has no calories. A must for dieters.” – Consumer on energy drink ratings blog “ Adults have told us that they're constantly looking for the right balance to get them through their day and Diet Pepsi MAX is uniquely formulated to give the mind and body a boost.” – Cie Nicholson, svp and chief marketing officer, Pepsi-Cola North America

13. Gossip at the Water Cooler Survey Responses 50% of respondents say they’ve caught someone sleeping at work 54% of working Americans say they would take a nap at work to reinvigorate themselves in the afternoon if given permission by their supervisor 1/3 of Americans blame the workplace as the reason for their exhaustion 52% of respondents overcome their slumps at work by consuming caffeinated beverages

14. Press Conference Television Commercial Debut

15. 4/14/2008 GOSSIP GIRLS M CWN 8-9p 15 DP MAX 4/14/2008 GOSSIP GIRLS M CWN 8-9p 15 DP MAX 4/15/2008 BEAUTY AND THE GEEK Tu CWN 8-9p 30 DP MAX 4/15/2008 HELL'S KITCHEN Tu FOX 9-10p 15 DP MAX 4/15/2008 REAPER Tu CWN 9-10p 15 DP MAX 4/15/2008 REAPER Tu CWN 9-10p 15 DP MAX 4/16/2008 AMERICA'S NEXT TOP MODEL W CWN 8-9p 15 DP MAX 4/16/2008 AMERICA'S NEXT TOP MODEL W CWN 8-9p 15 DP MAX 4/17/2008 SUPERNATURAL Th CWN 9-10p 15 DP MAX 4/17/2008 SUPERNATURAL Th CWN 9-10p 15 DP MAX 4/18/2008 THE DUEL F ABC 9-10p 30 DP MAX 4/18/2008 THE DUEL F ABC 9-10p 30 DP MAX 4/20/2008 ONE TREE HILL Su CWN 6-7p 30 DP MAX 4/20/2008 ONE TREE HILL Su CWN 6-7p 30 DP MAX 4/20/2008 ALIENS IN AMERICA Su CWN 730-8p 30 DP MAX 4/20/2008 FAMILY GUY Su FOX 9-930p 30 DP MAX Be sure to watch for commercials this week!