6. The way we shop is being transformed - ROPO 55% EU population have changed mind on what to buy after online research 73% European Internet users researched a product online prior to purchasing it offline in year to Apr 2010
10. Explosion of content From the dawn of humanity to 2003, only 5 exabytes of data was recorded. Now, more than that is generated every 2 days . 35 hours of video are uploaded to YouTube every minute. Social networking now accounts for 1 out of every 6 minutes spent online .