Raise your direct mail response rates with these ten tips. First you want to get your direct mail in to the house and not in the trash can. Next you need to get the recipients to respond and take action. Check out our tips to get a better response.

1. Upping your Direct Mail Response Rates
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10 Tips to make your Direct Mail
Campaigns have better Response Rates

2. Integrate with other Marketing
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Don’t rely completely
on Direct Mail!
Integrate with sales,
new products, online
advertising, radio, TV,
etc.
Your branding should match on all
your collateral including your
website, letterhead, brochures,
and business cards.
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3. Testing is your Friend
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Before you start a full-
scale campaign, test
the waters. Several
different small mailings
will help you get a feel
for what works best.
Make adjustments to your
graphics, message, and approach
after testing results are in.
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4. Make your Purpose Clear
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Don’t try to accomplish
too many things.
Recipients should know
immediately the
purpose of your mailer.
Don’t cause confusion with too
many offers or promotions.
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5. Try, Try, Again
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Don’t rely on one
mailing. Series of
mailers are shown to
be more effective.
Make your branding known!
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6. Stand out from the Crowd
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Give your direct mailer
an unusual look, shape,
size, or contents in
order to make it
different and original.
Automotive companies can print
mailers shaped like cars. Restaurant
mailers can be in the shape of a
pizza or other food item.
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7. Personalize It!
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Use variable imaging to
personalize your direct
mail.
Better responses come
from mailers with a
name not “resident.”
A personalized coffee cup for a
bakery business is a great example
of variable imaging and
personalization.
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8. Tell them Where you Are
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The more contact
information you
provide the better.
Include email, website,
phone number, and
physical address.
Don’t give them a chance to not be
able to contact you.
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9. Common Elements
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For series of mailers
make sure there is a
common element on
all of them.
Brand your Business!
Make your company identifiable
with branding and common
elements.
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10. Monitor and Track
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It is not mail it and
forget it!
Always verify data and
monitor and track all
responses.
Know your return on investment!
Follow up and carefully monitor
and track your results.
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11. Include a Call to Action
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Tell them what you
want them to do!
Make it clear what the
recipient’s next step
should be.
Telling them to take action is a
powerful motivator.
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12. LasVegasColor.com DirectMailingCenter.com
4265 W. Sunset Road
Las Vegas, Nevada 89118
Phone: 702.617.9000
Fax: 702. 914.6236
All your Direct Mailing
needs under one Roof