Don't even think that direct mail marketing is not right for you and your business. These 10 direct mail marketing benefits will show you why it is still a formidable sales and marketing strategy for small, medium, and large businesses.
2. 1 Precision Targeting
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Target specific consumers, like families with children, pet owners, or
entire zip codes. You’ll reach higher value recipients that are more
likely to convert to new business.
3. 2 Extremely Measurable
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It’s easy to measure the metrics of direct mail campaigns.
You can quickly
determine the return
on investment and
evaluate what
changes (if any) are
needed.
4. 3 Extraordinary Flexibility
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You can target a variety of different
areas and demographics:
• Zip codes
• Neighborhoods
• Homeowners
• Age
• Income levels
• Marital status
• …and many more
5. 4 Easily Personalized
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With variable printing, you can change the names, colors,
and even images that each piece contains so that it is
customized for each individual household or consumer.
6. 5 Discounted Postage Rates
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Bulk mailing services
usually have a greatly
discounted price, and you
will pay a lower rate
because you are sending
out multiple items.
7. 6 Cost Effective
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Direct mail provides an incredible return on investment
when the campaign is properly planned and executed.
8. 7 Many Choices & Types
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You can send postcards, flyers, letters, brochures, or
other types of items.
9. 8 Reach Customers at Home
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Recipients don’t have to do anything more than get the mail
from their mailbox. Home is where people spend their
downtime. This means they are more apt to consider your offer.
10. 9 It’s Tangible
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Mail is a tangible material that
people can hold and touch. Unlike
electronic mail and ads, the
recipient will hold your item in
their hands. This makes them
more likely to look at and read
your mailer.
11. 10 Easy to Plan and Manage
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Small businesses can easily
plan and manage a direct
mail strategy. Extra staff
and marketing experts may
not be needed for a
successful campaign.