3. No B.S. SEO Crash Course
Friend,
Your success is my goal, that's why I'm writing this ebook – I'm going to use this ebook to try and CUT
yourself loose from something very “evil” out there that I call junk-info, much like junk-food but it has
got nothing good not even its taste!
This ebook is NOT intended to overwhelm you with a thousand different SEO techniques, hundreds of
SEO terms, quotes and research studies OR other useless stuff! That's for the nerds not the
businessperson.
It's simple going to show you what one has to do to get top rankings starting with A then B and finally
C!
My approach in Internet Marketing is one of straight talk! You're going to learn SEO the way it's meant
to be learned AND this is probably going to be something you're NOT used to hearing!
In fact...
This IS NOT your Average FREE SEO ebook!
I used to teach SEO, now I'm teaching and also saving you from catastrophic failures because of the
crap that's out there!
Nowadays the web is littered with SEO stuff, everywhere articles, tips, tactics, and other stuff! So bear
with me as I shall explain the PRINCIPLES that haven't changed from the time I first started, 2004!
Unlike what everyone else may tell you there are SEO principles that never change. The SEO tactics
may slightly change but the foundation remains the same.
Let me explain...
SEO is done so your website is displayed on first page of google.com when someone types a search
term. Ideally you want to be located in the first 3 positions – because these positions get the most
clicks/traffic.
The principle is this: You can't just put up a crappy website use some SEO techniques, then sit back
while traffic floods your website!
You have to follow this guideline or even rule: Give search engines what they want! You can't RECIEVE
only, you have to GIVE as well! You can't pretend to receive all the traffic but give nothing back!
So what you give back is what search engines want: A quality, valuable and useful website! If you want
to rank for the term italian recipes, then Google pretends that a) your website is actually about italian
recipes, it has quality information, value, in other words it's not crap!
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4. No B.S. SEO Crash Course
Give Search Engines What They Want!
Greedy Doesn't Win! You Have To
Give In Order To Receive!
That's the first rule to follow, memorize it!
So many people put up a crappy website and then pretend to get top rankings. That's why you have to
have a good product/service or content, etc and work on your website conversion and so forth.
I can help you with all this at http://www.straightmoneytalker.com
It boils down to this... Delivery a positive experience to someone who visits your website after doing
a Google search – give them what they're searching for!
OK, now that you know that...
The second rule I want you to know is that KEYWORDS are everything in SEO. Choose the wrong
keywords and you ruin everything! You have to absolutely do keyword research before anything else!
You have to know which are the RIGHT keywords to choose to rank for!
That is critital! I spend lots of time on keyword research because they're the foundation of everything
else you do afterwards. Everything will FAIL if you don't do keyword research properly! They're the
core!
Once you do keyword research you're going to start implementing what we call SEO techniques. Call
them anything you like, tactics, strategies, etc. There are those techniques we do on the (or to the)
website itself (we call them Onpage Optimization techniques) and those we do off the website (we call
them Offpage Optimization techniques).
That's it.
Once we start doing the Offpage techniques you'll start seeing your website rising in the search engine
rankings. Google.com is the #1 search engine on the Internet that's why you care only about getting
top ranked on Google. It's the best traffic you can get...
Only 1000 websites appear for every keyword someone searches for. You'll start seeing your website
appear at the very bottom and slowly but surely it will rise up till it joins the first 10 websites on page
one!
Keep doing the Offpage Optimization techniques until you get to #1 position (or your desirable spot). I
always aim at the best, which is #1 position, if you have done keyword research properly you should
have a set of keywords that you can almost guarantee it you'll get the #1 position for!
Once you reach your goal if the competition outranks you and loose the position YOU SIMPLE
CONTINUE doing the offpage optimization techniques.
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5. No B.S. SEO Crash Course
You have probably understand by now the power to get top rankings lies in the offpage optimization
techniques!
But you can also pay someone else to do these techniques (or some of them) for you.
Do I recommend you outsource from the beginning and do nothing yourself?
Yes and no, it's up to you. But if you decide to outsource first understand them yourself CAREFULLY, so
you give exact instructions to the person you outsource – you don't want to get scammed by someone
claiming to be an SEO expert who will take matters with his own hands, NO you want to tell them
what to do yourself!
For example: “Need someone to find forums and participate on them!”
That is something you can outsource, you will get links to your website from the forum signatures.
More about links later on...
Http://www.guru.com
http://www.elance.com
There are many other websites you can find proper people to hire! (Look at their resume, previous
experience & work done similar to what you want, comments left on their profile, etc).
Now you already know what A) SEO is all about and B) What you have to do to get top rankings!
Know we'll cover the actual techniques you do, what you take action upon.
Let's begin with keyword research tools, the free or paid tools, I recommend paid tools, since keyword
research is CRITIAL you want to do it right – your goal is to uncover keywords that meet these two
criteria:
1) They receive medium or high search traffic
2) They have medium to low competition
You don't want to pick a keyword which gets too little traffic. I give you exact numbers further below.
Neither a keyword with too many competition that it will be impossible to rank for at the very least on
page one!
Search traffic refers to the number of times a keyword has been searched for. Some tools tell you the
daily search traffic (i.e. the average number of times a keyword has been searched for in one day),
Google's own tool tells you the monthly search traffic.
Tools I use and recommend:
Wordtracker (the #1 keyword research tool)
http://www.wordtracker.com – they have a 7 day free trial, within 7 days you can find the right
keywords and export them to excel file, etc. Or take the full version if you have some extra money.
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6. No B.S. SEO Crash Course
If you do take the trial, since you have just 7 days make sure you know precisely what to do, if you're
serious enough and want to know insider techniques to uncover “killer keywords” check the No B.S.
SEO System!
Most of the competition use free keyword tools so you will have an advantage if you use a paid tool
like Wordtracker, since you will uncover a ton more keywords competition don't even know exist!
Google Keyword Tool at:
https://adwords.google.com/o/KeywordTool
How do Keyword Research Tools Work?
Let's say your website sells a book about “italian recipes”!
You want to get top ranked for keywords like italian receipts, but don't just pick the first keyword
that comes to your head like italian recipes - remember you have to know the traffic volume and
competition number.
You simple type in italian recipes in the tool, (Fig.1.1) and it will return all keywords people search
for related to italian recipes. Head on now to: https://adwords.google.com/o/KeywordTool and try
it out!
Beware of keyword research tools that's out there, most of them
provide inaccurate data! For something as important and critical as
keyword research I advise you use top-notch tools like the ones I
recommend!
You want to look for a keyword that receives a minimum of 5,000 searches a month, nothing less!
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7. No B.S. SEO Crash Course
Fig.1.1
As you can see there are plenty of keywords, Google's tool lists up to a 100, with other tools like
Wordtracker.com you can find thousands of keywords... hence your chances of finding the best
possible ones increase!
Apart from the amount of searches they receive you want to know the competition number of each
keyword too! To do that simple go to google.com type the keyword and hit search (Fig.1.2)
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8. No B.S. SEO Crash Course
Fig.1.2
It says 54,700,000, typically anything over 7,000,000 is too competitive! So we have to look at other
keywords in the list for example italian appetizer recipes (2,830,000 competition) or italian soups
recipes (5,300,000). Both these keywords get well over 5,000 searches a month!
You will notice that if you check the competition number of the
same keyword tomorrow the number may slightly vary. My
suggestion is to check the competition number twice, today and
tomorrow or another day Make sure on both days the number is
below 7,000,000!
Practice Makes Permanent!
With practice you'll begin to uncover hot keywords in minutes, so spend some time studying the
keyword research tools, how they work and practice! That's how you become an expert.
There are more important nitty gritty details when it comes to keyword research but I have no time to
explain them all in here! But you have to know all the secrets since being able to find great keywords
is key to success in SEO!!
That's why I've written the No B.S. SEO System, for those serious about their Internet Business who
want to know all the trade secrets!
Ok now you have an idea how to conduct keyword research! Now what?
What you start doing is the Onpage Optimization techniques. For instance title tags. This is done by
inserting one or two of your keywords in the <title> <title> tag of your website html file.
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9. No B.S. SEO Crash Course
Do you have to do this?
Yes and no. Here's something very important: I do some of these Onpage Optimization techniques but
not all of them. That's because these techniques won't help increase your rankings for the keywords
that much. You can say they're little important.
What is important on the other hand are the Offpage Optimization techniques!
Here's a list of some Onpage Optimization techniques I do (remember these are techniques you do ON
your website):
-> Insert keyword/s in title tags of homepage only.
-> Insert keyword/s in description tag of homepage only.
-> Alt tags on homepage pictures only.
-> Make sure my website is of quality and valuable
-> Create and submit sitemap to Google Webmaster Tools
All of that can be done within 20 minutes! They're very easy stuff.
Now when you do the Offpage Optimization techniques is where you start to get excited. It's these
techniques that start to really make magic happen.
Type in a keyword you chose when doing keyword research in google.com and you'll probably won't
find your website anywhere within the 1000 websites that appear!
By the way TIME is money, don't waste it – you don't have to check
all 100 pages trying to locate your website. Whenever you want to
see where you're ranking just check the first 10 pages only!
But you'll start seeing your website on these first 10 pages at Google.com when you implement the
Offpage Optimization techniques.
So why do these so called Offpage Optimization techniques increase your website rankings? That's
the question you have to make to understand SEO!
See, these techniques are all related to getting other websites to LINK to you. That means for instance
leaving a signature text link in a forum or telling someone who has a website to put a text link pointing
to your website.
Google sees these links as a “vote” or a “like” from others to your website! The more votes or likes you
have the higher up you go in the search engine rankings. So then you might think: Well then the
website with the most number of links gets the #1 spot!
Fortunately or unfortunately depends how you look at it it's NOT the case! See Google is more
intelligent – it's NOT just how many links you have, other factors are considered.
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10. No B.S. SEO Crash Course
Are the links from crappy websites?
Are the links from website related to yours?
How many links is your website getting over time?
There are many factors, yet Google doesn't reveal the algorithm (how their rankings process works)
BUT with experience and so on real SEO experts have uncovered some of the most important factors!
In plain English you have to follow a proven plan or strategy to get links! Now you know they're the
key to getting top rankings – BUT you can't just lay your hands on every product, service or solution
that promises thousands of them!
I want you to really understand and memorize this: You have to get the links (also called backlinks)
using the right strategy, the one the REAL experts use!
So that's it really... that's SEO in a nutshell.
Get the foundation wrong and you're doomed to failure that's one of the reasons I wanted to write
this ebook – to give you solid foundation!
The Other Junk-Info About SEO!
I'm sad to say this but the truth is that there's a helluva lot of junk out there about SEO! It
suppresses what any good advice there is! If someone wants to learn SEO he's going to learn some
of the negative, untruths and false stuff that's out there!
My strategies work, if you want the exact methods I use you should check out the No B.S. SEO
System.
What's NOT in the system I strongly advice caution before using... for instance the so called black
hat techniques, content generation software, etc. If you're serious about finding white-hot
keywords and getting top ranked for them you simple have to follow the No B.S. SEO System and
nothing more or less!
Everything you do that's not in the system is entirely at your own risk... I won't be held responsible
for that!
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11. No B.S. SEO Crash Course
Here are some of the good ways to get backlinks to your website:
* Sign up with forums related to your topic or niche, leave valuable replies and insert a
link in the forum signature!
* Write quality articles and submit them to article directories, insert your link in the bio
section!
* Write good-quality press releases and submit them to press release directories!
* Contact other website owners in your niche or bloggers and ask them to swap articles
with them, trade links or become their guest author (you write for them free articles in
exchange for leaving a link in the article)
The list of ways to get backlinks is huge.
Remember I told you it's not just the website with the most number of links that gets the top
position – there are other factors – learn about them here:
http://www.linkbuilderexpert.com/three-techniques.html
What are they?
It teaches you the ideal number of backlinks to get every day, when and how often you use a
keyword in the link text, and so forth.
You're a Businessperson NOT a Geek!
Who cares about the panda update, sandbox, penguin or other stuff Google comes up with –
technical stuff! I tell you who cares about that.
It's all those who aren't following a system that's not overcomplicated and works all the time!
Many folks who worry about the penguin or panda updates, etc are those who from the start
haven't got a real clue how to do SEO!
They probably think they have to cheat, trick, or use the latest most expensive thing to get top
rankings. Dead-Wrong!
You don't have to worry, or even think about all this geek stuff when you follow what I've been
teaching you here. I laugh at them, seriously.
So I want you to realize you can stop chasing your own tail like everyone else is doing when it comes
to SEO.
Beware of forums that's where the majority of confusion concentrates on! Like I said, I can't just
teach you SEO only, I have to save your neck from the overwhelming amount of hogwash all around
on the web about SEO.
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12. No B.S. SEO Crash Course
For instance it gives me a headache when people spend $110 to get their website indexed, when
they can do it for... FREE! You don't even have to think about getting indexing AT ALL!! And I feel
sorry for those who submit their website to a 100 different search engines! And so many more...
Really! It's all about knowing the right information, from the right person! I hope you got that by
now... that not everything you read about SEO is worth a dime of your time!
No System = Confusion!
I follow an SEO system, the one I wrote – those who don't have a system and plan of action to
follow have a thousand fold questions – until you have a system to follow created by any expert (not
just me) you're going to keep chasing your own tail in circles.
I'm trying to save you time here... by opening your eyes and ears to what's really out there.
That's your crash course in SEO, congratulations. The less you know the better when it comes to
SEO... it's crucial you understand that!
Here are some products I've developed to help you get backlinks:
OutRankSmart™
This software allows you to make unlimited link
exchanges, submit to 3736 FREE directories and
get more free one way links from little-known
content websites - and LOTS of them...
If you want backlinks, this software is the weapon
you need in your arsenal to outrank your
competitors as if it was a race humans VS ants!
Should you use just this software? Hell NO!! You should use all the tools you can afford...
If you want the full-blown course in SEO without useless theories and other bull s*** then you have to
(or you'll be punishing yourself) check the...
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13. No B.S. SEO Crash Course
No B.S. SEO System
This system is simple, straight forward and quick - but it works. Stop "chasing your tail" trying to figure
out how to get or keep top rankings in Google! With this system I spoon-feed you step-by-step all
methods and techniques you need to apply to get those rankings!
I can make this ebook 200 pages long seriously if I would tell you everything about SEO! But 80% of it
is BS, stuff you don't NEED to know...
So re-read this short ebook another time, get it in your head that SEO isn't complicated, know the 3
simple straight-to-the-point steps I've outlined.
Back in 2004 when I started everyone was doing it all wrong – I was doing everything different then
almost everyone else... They were worrying on stuff that matters little and will change over time such
as: making sure keyword density is 7.3%, putting a keyword in footer & 3 times in the body, generating
pages upon pages of content everyday, and other such tactics.
They where focusing on SEO tactics – they looked at SEO from a technical point of view only, have
7.4% density and get #1 rankings (which never happens). I was following the principle I already
mentioned: You have to GIVE in order to RECEIVE!
Give search engines a quality, user-friendly website...Make your website the favorite place for your
visitors, give them a positive experience they're looking for...
That's the foundation of everything else!
Don't ruin the quality of the website just to implement some weird SEO tactic like keyword density.
Google wants that when someone searches for say “italian food” they'll see a KICK-ASS website about
“italian food”!
That's what they want and that's what you should GIVE them. In return you'll RECEIVE a tsunami of
traffic! This is really common sense, basic stuff yet most don't try to do this!
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14. No B.S. SEO Crash Course
They're too quick at overlooking the importance of a quality website, instead thinking that doing SEO
tactics = #1 rankings and boatload of traffic. Knowing this will help you to eliminate 99% of SEO tactics
that don't work and do just those that DO WORK which not surprisingly are all related to link building!
See you at the top,
Jack Sarlo
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