Counterfeiting in the pharmaceutical industry is taken as one of the biggest threats to the mankind. By using secured pharma labels, medicine manufacturers can prevent such activities, being done against their products.

1. Pharma Labels Giving Some Relief from Counterfeits
Stock of Duplicate Medicines Caught by the Police- is one of the most seen headlines in
newspapers. Moral of the society has gone down at such a down level that counterfeiting is
found in every aspect and segment of the market, even in the medicine market, technically
known as the pharmaceutical industry.
There are a large number of active fake manufacturers in the pharmaceutical market, who
produce duplicate medicines and supply the same in the market. These similar looking
medicines may have ill effects. Instead of helping people recover, these duplicate medicines
may cause growth of diseases. These fake medicines are not only a threat to the society but
also to the businesses of pharma companies. Manufacturers of these fake medicines make
the same products as pharma companies do. Their fake products do not only have similar
look but are also packed in a similar way so that they can make people buy them. By
maligning the big names of the pharma industry, the counterfeits affect the capital and
business of original companies. The illegal manufacturers earn more profit than the originals
because the manufacturing cost of duplicate medicines is quite less. They are not even
bothered with the fact that they are harming the mankind with their fake drugs. We can say
that this industry needs special anti-counterfeiting solution, which can save the lives of
people.
There are many anti-counterfeiting solutions in the market that help original manufacturers
in saving their name and business. Even for the pharma industry, there are available a
number of solutions and services, one of which is pharma labels. Using a pharma label can
help manufacturers to prevent the counterfeiting of their products.
Using pharma labels is the most convenient and affordable method of expelling the makers
of duplicates medicines from the market. These stickers are designed in a way that copying
them becomes almost impossible. Generally, these labels are made using two or three
dimensional (2D or 3D) imaging system. These holographic labels have a unique coding
which is really hard to track for anyone. Apart from a unique bar coding, a holographic
pharma label has all the information about the brand, price, date of manufacture, the date
of expiry, etc. These labels tell that the medicine a consumer is about to purchase is
genuine, and it is safer for him to use.
Made under intense privacy and security, pharma labels are really hard to copy. The
technology used while making, manufacturers of these labels create multiple layers of
different images. This makes these labels unique. Moreover, there are several companies in
the market that prepare company specific pharma label, which helps companies to maintain
their brand name and image.
Secured pharma labels have also made it possible for the government agencies to track
counterfeiting in the market. Now, consumers can also use original medicines by seeing the
hologram at the package.

2. Lasersec (India) Pvt. Ltd.
5C/9, Ist Floor,
New Rohtak Road,
Karol Bagh, New Delhi – 110005, India
Phone: +91 – 011- 28712717
Website: http://www.lasersec.in .