Introducing the MBA Philadelphia to be hosted at La Salle Campus Madrid from February 2010. A true american MBA in Madrid.

1. Never stop exploring

2. Both sides of the Atlantic brought together La Salle University MBA Program hosted by La Salle Campus Madrid

3. A Message from Br. Michael, President of
La Salle University, and Br. Luis Timón,
President of La Salle Campus Madrid
The University´s environment fosters students’ The institution of La Salle has consolidated This program, designed with an international
involvement in their own education, both three values that remain untouched and emphasis, aims at training managers with
inside and outside the classroom, supports and forefront today in all the teaching and training global awareness and vision, the ability to
challenges them; engages and empowers them, actions that we offer: analyze complex environments, and the skills
all with the goal of providing a transforming to lead multidisciplinary teams. Additionally,
experience, one that will ensure their lifelong • Acceptance of diversity. La Salle highlights not only the content but also
association with La Salle. • Personal development. the way it is taught.
• Openness and creativity.
We are blessed with alumni who continue their United in our differences and in the belief
lifelong association with La Salle by actively These three values that constitute La Salle’s that innovation and creativity arise from
supporting the University and our students educational tradition naturally inspire interactions between people, companies, and
in so many ways. I am convinced that great initiatives and new training projects that are countries, this program is our answer to a
universities are great because their alumni shared by all the La Salle centers in different need: the finding of solutions that adequately
make them so. countries and cultures. guarantee economic growth and social and
personal well-being.
Since its founding in 1863, La Salle has grown La Salle Campus Madrid has the honor of
and evolved to meet the needs of the times. hosting the Master of Business Administration Luis Timón González, F.S.C.
Now with three schools – Arts and Sciences, from La Salle University – Philadelphia, a La Salle Campus Madrid President
Business, and Nursing and Health Sciences – consolidated and successful MBA program
as well as our College of Professional and that has been taught both in the United States
Continuing Studies, fulfilling our long tradition and Switzerland. This program holds the
of serving adult learners, we serve more than Association to Advance Collegiate Schools of
7,000 graduate and undergraduate students. Business (AACSB) accreditation, the highest
Here at La Salle we are building not only on distinction a business school can achieve
the 144-year legacy of La Salle, but also on the As a Christian Brother, a La Salle professor, worldwide.
300-year tradition of the De La Salle Christian an alumnus, and the University´s President, I
Brothers: a focus on excellent teaching and remain committed to continuing the positive In today’s world, where local differences must
what the Brothers’ founder, St. John Baptist momentum at La Salle by making investments be adequately intertwined with global concepts
de La Salle, called “touching the hearts of our designed to enhance the total student life and where project amplitude is an unavoidable
students.” experience. goal, this program, designed and coordinated
by institutions from both sides of the Atlantic,
La Salle University is a dynamic educational I invite you to explore the University further. I becomes more meaningful than ever.
community shaped by traditional Catholic think you will find it to be a very special place
and Lasallian values: a deep respect for each and family. The program takes place mostly in Spain, but it
individual, a belief that intellectual and includes a highly valued stage in Philadelphia.
spiritual development go hand in hand, a Br. Michael J. McGinniss, F.S.C. Due to this, our students will have the unique
passion for creative teaching and learning, and La Salle University – Philadelphia President opportunity to follow a program with North
a conviction that education should be useful – American teachers in our country, studying the
for personal growth, professional advancement, subjects’ content in a European context as well
and service to others. as obtaining an international accreditation.
La Salle University MBA Program hosted by La Salle Campus Madrid 4 5

4. Index
A Message from Br. Michael, President of La Salle University ................................................. 4
A Message from Br. Luis Timón, President of La Salle Campus Madrid .................................. 5
La Salle ........................................................................................................................................ 9
La Salle University – Philadelphia, Pennsylvania (U.S.A.) .................................................................... 10
La Salle Campus Madrid (Spain)............................................................................................................... 13
La Salle International Graduate School – Business ................................................................................. 13
La Salle University – Philadelphia (U.S.A.) MBA Program ...................................................... 15
Curriculum.................................................................................................................................................. 16
Program Schedule ..................................................................................................................................... 20
Methodology .............................................................................................................................................. 22
Our Faculty ................................................................................................................................................ 23
Degree ........................................................................................................................................................ 23
Admission Requirements ......................................................................................................................... 24
Contact Details .......................................................................................................................................... 25
La Salle University MBA Program hosted by La Salle Campus Madrid 6 7

5. La Salle
La Salle’s sole objective has always been to offer updated and permanent
education in all areas of knowledge. This commitment has been constantly
maintained for more than three centuries.
La Salle’s 73 universities and business schools stand out amid our 1,600
educational centers that are attended by more than a million students
worldwide.
La Salle is capable of detecting educational necessities in any situation
and of adapting to their peculiarities. It is an institution that builds upon
transculturality and the momentum of ideas in the belief that they generate a
global vision, granting access to knowledge and the sharing of experiences, all
of which enrich our educational propositions.
La Salle University MBA Program hosted by La Salle Campus Madrid 8 9

6. La Salle University – Philadelphia, Pennsylvania (U.S.A.)
In 1863, La Salle University was established La Salle is named as one of the nation’s best
through the legacy of St. John Baptist regional universities by U.S. News and World
de La Salle and the Christian Brothers teaching Report.
order, which St. La Salle founded 300 years ago.
The vitality of the faculty is central in the
La Salle’s main campus in Philadelphia – one La Salle experience. From major research
of America’s largest, most historic, and most in disciplinary specialties, to presentations
culturally rich cities – is an ideal place for at national conferences, to the writing of
students to pursue an education. The 130- textbooks and other scholarly work, La Salle
acre park-like setting includes 54 buildings faculty has proven itself in the academic
and is located approximately six miles from arena. It is in the classroom, however, where
Center City Philadelphia. The University can the faculty shines brightest. Some 90 percent
accommodate 2,114 resident students in its 12 of La Salle’s 210 full-time faculty have earned
residence halls, two apartment complexes, and the highest degree in their field. The student-
75 townhouses. Recreational facilities include faculty ratio is 14 to 1.
a fitness center, a 4,000-seat basketball arena,
a swimming pool, tennis and squash courts, La Salle’s School of Business is internationally
and a 6,000-seat lighted stadium with an all- recognized for having earned AACSB
weather track. International accreditation. AACSB
International, the Association to Advance
The total University student body of Collegiate Schools of Business, emphasizes
7,331 students includes 3,359 full-time academic excellence and a commitment to
undergraduates, 1,314 part-time undergraduates, continuous improvement in business education.
and 2,658 graduate and doctoral students. Fewer than 5 percent of business programs
Enrollment has grown 14 percent in the past 10 worldwide have earned this accreditation.
years. Students come from 45 states of the U.S.
and 35 foreign countries.
La Salle offers more than 40 undergraduate
majors, 15 minors, 15 graduate programs,
including a doctoral program in clinical
psychology, and 37 certificate programs.
Majors and certificates are organized into
three schools, Arts and Sciences, Business, and
Nursing and Health Sciences, and one college,
Professional and Continuing Studies.
College Hall, home to the School of Business
at La Salle University – Philadelphia.
La Salle University MBA Program hosted by La Salle Campus Madrid 10 11

7. La Salle International
La Salle Campus Madrid (Spain)
Graduate School – Business
La Salle Campus Madrid is a determined With an international outlook, La Salle
reformulation of the current University International Graduate School focuses on the
Center, with the objective of turning it into an person with the intention of building upon
environment where training and innovation come his or her professional development with
together to promote and leverage upon knowledge, high intellectual demands. The education
enriched and powered by our internationality and of professionals is our leit-motif, and in so
transcultural thinking that make La Salle such an much we provide rigorous knowledge and we
open and multinational space. encourage critical thinking and innovation as a
source of inspiration.
La Salle’s three landmarks converge in the
campus: methodological tradition, permanent Companies are understood as a group of people
commitment to personal development, and the that carry out a valuable task for society and
conviction that innovation is a vehicle for well- for its members, on the basis of a spirit for
being. entrepreneurship and creativity. This is what
fuels the programs, based on specialization as
La Salle Campus Madrid thrives upon the is expected from any modern graduate school.
harmonious development of three centers:
La Salle International Graduate School revolves
• The University Center, affiliated to the around four principles:
Universidad Autónoma de Madrid, has a
widespread experience in degrees in the • internationalization
areas of Education and Health. There are • innovation
plans to expand our offerings in this last • personal development
area and to introduce Management and • method
Technology shortly.
The educational offerings of the La Salle
• The International Graduate School International Graduate School – Business
organizes and offers post-graduate consist of:
programs and doctorates. Specifically,
the School of Business offers Masters • Master Programs
and Professional Development Programs, • Professional Development Programs
with a division dedicated to the design • Corporate Training Programs
of Corporate Programs and Corporate • Corporate University
University.
• The Innovation Park of Services for
People is a singular initiative that
impulses and enables the integration
of the University with industries and
the Public Administration. Favored by
its international alliances (Berkeley,
Stanford, Newcastle, Philadelphia, The
Hague, Lund) and the Latin Amercian
Network of Innovation Parks, it is in
La Salle International Graduate School, fact an international hub where experts’
main entrance. innovative ideas meet with entrepreneurs
and investors who develop and finance
projects that are aimed at improving
people’s well-being in any way.
La Salle University MBA Program hosted by La Salle Campus Madrid 12 13

8. La Salle University
Philadelphia (U.S.A.)
MBA Program
La Salle’s School of Business remains in the forefront of business education. Through
its devotion to students and dedication to outstanding teaching, our MBA program
enables students to develop and strengthen their leadership skills and functional
knowledge necessary for career advancement.
La Salle’s Master of Business Administration is accredited by AACSB International
(the Association to Advance Collegiate Schools of Business). Fewer than 5 percent of
business programs worldwide are accredited by AACSB.
La Salle University MBA Program hosted by La Salle Campus Madrid 14 15

9. Curriculum Foundation
La Salle’s MBA Program is composed of five sections: MBA 610: Business Economics MBA 620: Statistical Thinking MBA 630: Financial Markets
for Managers
This course is an introductory This course will serve as an
study of market-type This course introduces the introduction to the financial
economies. This subject student to the essential system and its relationship
has two broad areas of ideas of statistical thinking, to the financing of domestic
development. The first of which is important for every and international business
these, called microeconomics, manager, both in dealing activity. Financial market
focuses on how individual with day-to-day operations components and phenomena,
decision-makers behave and and in finding opportunities such as financial instruments,
interact in markets, and how for improvement. Students institutions, flow of funds,
their interaction governs the will learn how to: gather market efficiency, interest
allocation of resources and data usefully, summarize rate determination and term
the distribution of goods in data into understandable structure, exchange rates, and
modern market economies. form, use probability ideas the balance of payments, are
Macroeconomics sees the in understanding data, infer analyzed. The governmental
economy as composed of and predict based on the impact on financial markets,
several broad groups of always-limited available data, manifested through monetary
decision-makers, particularly and use modern computers and fiscal policy and
households, firms, and to aid in the process. Case regulation, is also covered.
governments, and studies studies and student-designed An introduction is given to
how the interaction of projects enhance the student’s the concept of financial asset
these groups affects the understanding of the practical valuation and the time value
aggregate performance of application of statistical of money. The emphasis is
the economy as measured by methods. on the significance of these
such variables as total output, elements for conducting the
the general price level, and MBA 625: Effective and financial affairs of businesses.
the rate of economic growth. Efficient Management of
These two approaches are Operations
complementary, illuminating
different aspects of economic An introduction to concepts,
behavior. principles, and practices
of effective and efficient
MBA 615: Financial creation and distribution of
Accounting: A Customer Focus goods and services. Focuses
on quantitative techniques
This course is an introductory for problem-solving and
study of financial accounting. decision-making in a variety
This includes the study of of strategic and tactical areas
basic accounting language and of operations management,
concepts, recording financial including total quality
transactions, preparation and management, product mix,
interpretation of financial process design, materials
statements, accounting requirement planning,
methods, business decisions, inventory control, and project
inventory valuations, and management.
methods of obtaining capital.
La Salle University MBA Program hosted by La Salle Campus Madrid 16 17

10. Electives:
The Core Executive Perspectives Integrative Capstone
Stage in La Salle University
MBA 690: Creating Customers MBA 692: Financial MBA 810: Self-Assessment for computer hardware and MBA 901: Competing in a Students are required to
Through Effective Marketing Performance: Control and Leadership software; human-computer Global Market I: Analysis of the complete two 700-level
Management Measurement communication; data and Business Environment courses. The courses are
This experiential course data management; data offered based on the student
Shows how the techniques This is a survey course emphasizes the importance communication and network This integrated course preferences of the cohort
of marketing management focusing on how managers can of feedback and self- architecture; the corporate presents a conceptual group.
can be used to attract and construct a decision-making assessment for leadership information architecture; framework for analyzing the
satisfy customers while process that maximizes the development. It includes information systems planning; global business environment. The last two courses of the
building long-term business value of the firm. As the extensive assessment of each information systems analysis In this course, students program will be taught
profitability. Course topics majority of financial decisions participant’s management and design; supporting will be analyzing the at La Salle University in
include: (1) market, consumer, require an estimate of future style and skills based on communication and economic, social, cultural, Philadelphia. It is a two-week
and competitive analysis; events, considerable time is self-evaluations (using collaborative work; supporting and political factors affecting program at the School of
(2) segmentation, targeting, spent investigating how to structured questionnaires) the managers and decision the organization’s ability Business at its main campus
and positioning; (3) product achieve the above objectives, and feedback from co- making; intelligent support to compete domestically in Philadelphia, Pennsylvania.
development, pricing, subject to the constraints of workers, faculty, and other systems; innovative functional and internationally. In
promotion, and distribution; an uncertain future. Outside participants. Leadership- systems; organizing the course, the legal and The courses are combined
and (4) marketing strategy readings, case studies, and development experiences information resources; control ethical environment of the with visits to companies
and planning. text material will be used to emphasize time and stress and security of information business will be examined and lectures from visiting
integrate current financial management, individual systems; and impact of IT on and a framework for socially lecturers. Furthermore, a
MBA 691: Managerial theory with pragmatic and group problem solving, organizations, individuals, responsible decisionmaking social and cultural program is
Accounting for Decision- financial decision-making. communication, power and and society. will be constructed. also offered.
Making, Planning, and Control A working knowledge of the influence, motivation, conflict
basic concepts in finance, management, empowerment, MBA 830: Financial Statement MBA 902: Competing in a The stage in Philadelphia is an
This course focuses on accounting, and statistics and team leadership. Each Analysis Global Market II: Analysis and intensive and unique personal,
the firm’s management is assumed. The use of participant identifies skills he Implementation of Strategy academic, and cultural
accounting system as its an electronic spreadsheet or she needs to develop and This course integrates experience.
primary information system. is needed for homework reports on efforts to develop the areas of finance and This course develops the
The course examines assignments and case those skills. accounting and is designed strategic analysis skills and
the problems of cost analysis. to provide students with the applies the tools and skills
measurement, planning, MBA 820: Information ability to analyze financial learned in other required
coordination, control, and Technology for Decision statements, understand the courses to analyze and solve
incentives. The course Making incentives of companies to strategic problems in a global
explores how accounting “manage” earnings through marketplace. The course deals
systems address business This course is about the their choices of accounting with industry analysis as well
problems and evolve in manager’s responsibilities methods, understand the as understanding of the global
response to the changing for problem solving and limitations to the usefulness market and the competition.
economic environment. The decision making and those of financial statements, The students are prepared to
course will relate ethical and areas in which information and understand the value think and act strategically as
global issues to managerial technology (IT) can be of financial statements in leaders in domestic and global
accounting topics. During the used to gain the insight decision-making situations marketplaces.
course, the students will be needed to support selection such as stock price evaluation
utilizing computer software to of decision alternatives. and loan approvals. This
solve managerial accounting Topics include: IT concepts is accomplished through a
problems and cases. and architecture; strategic body of knowledge developed
information systems and IT by research in accounting,
for business reengineering; finance, and economics.
total quality management;
La Salle University MBA Program hosted by La Salle Campus Madrid 18 19

11. Program Schedule
The program starts in February 2010 and concludes in July 2011. Students need to travel to La Salle
University – Philadelphia to complete the program during two weeks at the end.
COURSE CREDITS SCHEDULE LENGTH DATE
MBA 615 Financial Accounting 3 Fri evening 17–22, Sat 9–14 2 Weekends Feb. 10
MBA 610 Business Economics 3 Fri evening 17–22, Sat 9–14 2 Weekends March 10
MBA 630 Financial Markets 3 Fri evening 17–22, Sat 9–14 2 Weekends April 10
MBA 620 Business Statistics 3 Fri evening 17–22, Sat 9–14 2 Weekends May 10
MBA 625 Management of Operations 3 Fri evening 17–22, Sat 9–14 2 Weekends June 10
Fri evening 17–22, Sat 9–14 2 Weekends +
MBA 810 Leadership Skills 3 July 10
Mon, Tue, Wed, Thu 19–22 4 Weekdays
Fri evening 17–22, Sat 9–14 2 Weekends +
MBA 691 Managerial Accounting 3 Oct. 10
Mon, Tue, Wed, Thu 19–22 4 Weekdays
Fri evening 17–22, Sat 9–14 2 Weekends +
MBA 690 Marketing Management 3 Nov. 10
Mon, Tue, Wed, Thu 19–22 4 Weekdays
Fri evening 17–22, Sat 9–14 2 Weekends +
MBA 692 Financial Performance 3 Jan. 11
Mon, Tue, Wed, Thu 19–22 4 Weekdays
Fri evening 17–22, Sat 9–14 2 Weekends +
MBA 820 Information Technology for Decision Making 3 Feb. 11
Mon, Tue, Wed, Thu 19–22 4 Weekdays
Fri evening 17–22, Sat 9–14 2 Weekends +
MBA 901 Business and Society 3 April 11
Mon, Tue, Wed, Thu 19–22 4 Weekdays
Fri evening 17–22, Sat 9–14 2 Weekends +
MBA 830 Financial Statement Analysis 3 May 11
Mon, Tue, Wed, Thu 19–22 4 Weekdays
Fri evening 17–22, Sat 9–14 2 Weekends +
MBA 902 Analysis and Implementation of Strategy 3 June 11
Mon, Tue, Wed, Thu 19–22 4 Weekdays
Elective Course 6 La Salle University – Philadelphia 2 Weeks July 11
TOTAL 45
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12. Methodology Our Faculty Degree
La Salle is one of the The MBA we are presenting Our program blends academic PAUL BRAZINA DAVID B. JONES The degree is official and is
worldwide education has a long tradition in theory with the practical Dean, School of Business Chair, Marketing Department given at La Salle University in
institutions with the most Philadelphia and Basel, experiences of our diverse, MBA, Pennsylvania State Assistant Professor, Marketing Philadelphia. It is an AACSB-
experience in the area Switzerland, and it is highly motivated students and University Ph.D., Virginia Tech; accredited program.
of preparing business accredited by the AACSB, outstanding faculty. Classes MBA, Virginia Tech
professionals. This knowledge which speaks to both the are small so that you can get LESTER BARENBAUM
is translated into a deep academic and professional to know your classmates and Professor, Finance STEVEN MEISEl
interest in the education qualifications of the teaching professors well and learn in Ph.D., Rutgers University; Associate Professor,
process. staff. a dynamic atmosphere. Each M.A., Rutgers University Management
student takes 45 credits. The Ph.D., Temple University
At La Salle, we think that The methodology answers to program is completed in 18 GREGORY O. BRUCE
successful learning takes the requirements of a program months, combining the format Dean Emeritus WALTER SCHUBERT
place when the activities are aimed at students who have of weekend classes with some Assistant Professor, Professor, Finance
meaningful in regard to the experience in management evenings on weekdays once a Management Ph.D., Rutgers University;
set objectives. Therefore, and who wish to combine month. MBA, La Salle University M.A., Rutgers University
the key lies in establishing their studies with professional
the classroom activities in practice. The program is limited to 25 SWEE-LIM CHIA JOSEPH SELTZER
accordance with the learning students. Assistant Professor, Marketing Professor, Management
outcomes of each program. Ph.D., City University of New Ph.D., University of Pittsburgh
York; MBA, City University of
New York JAMES TALAGA
Professor, Marketing
ELIZABETH W. COOPER Ph.D., Temple University;
Assistant Professor, Finance MBA, Temple University;
Ph.D., Drexel University; M.A., Northern Illinois
MBA, Drexel University University
EVELYN COGAN MADJID TAVANA
Assistant Professor, Professor, Management
Business Law Information Systems
J.D., Temple University Post-Ph.D., University of
School of Law Pennsylvania, Wharton
School; Ph.D., American
MARIANNE S. GAUSS University in London; PMIS,
Assistant Professor, Drexel University; MBA,
Management La Salle University
MBA, La Salle University
JOSEPH UGRAS
PINGJUN (JUNE) JIANG Dean, College of Professional
Assistant Professor, and Continuing Studies
Marketing Ph.D., Temple University;
Ph.D., Southern Illinois MBA, Fairleigh Dickinson
University at Carbondale; University
MBA, Zhongshan University,
China
La Salle University MBA Program hosted by La Salle Campus Madrid 22 23

13. Admission Requirements Contact Details
The Admission Committee of La Salle Waiver of GMAT Requirement La Salle International Graduate School
University for the MBA Program is concerned Avenida de Valdemarín, 81
with each applicant’s interest, aptitude, Applicants with significant work experience 28023 Madrid
and potential for achievement in graduate or possessing an advanced degree in higher Phone: 91 740 17 96
business studies. The structure of the education are waived from the GMAT comunicaciones@lasallecampus.es
program lends itself to those students with or requirement for admission.
without an undergraduate degree in business www.lasalleigsmadrid.es
administration. What is the profile of the MBA students?
Application Deadlines • Average age: 35
• Average years of work experience: 9
Although there are no formal application
deadlines, we recommend that all documents What documents are required to apply?
be submitted to us by Dec. 1. The class size
is limited and, once the seats are filled, all The application process is quick and easy. All
applications will be deferred until the following we need are:
year.
• Official transcripts (from all schools you
Selection Criteria attended)
• Professional résumé
Because each applicant’s background and • Other supporting documents for your
profile is unique, the Admission Committee application
does not establish specific quantitative
minimum requirements for admission;
however, it does adhere to the accreditation
standards established by La Salle University –
Philadelphia.
The Admission Requirements
• Higher Education Degree – university
degree
• Work Experience Requirements –
Minimum of five years with managerial
responsibilities
• English Proficiency – Candidates who
can demonstrate relevant educational
experience from an accredited
international institution or through
an interview will be waived from the
TOEFL (The Test of English as a Foreign
Language)
• Interview (in person)
La Salle University MBA Program hosted by La Salle Campus Madrid 24 25

14. La Salle International Graduate School,
indoor garden.
La Salle University MBA Program hosted by La Salle Campus Madrid 26 27

15. 300-year tradition
Present in 82 countries
73 Universities and Business Schools
1,600 educational centers
75,000 people
One million students