Social Media cascade

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Larry Taylor Ph.D.

Analysis of the cascade of social media activity on 14th Sept 2010. It’s impact and the effect of inaction

Analysis of a Tweet An Taoiseach records radio interview on Morning Ireland 14 th Sept 2010

Brian Cowen - Morning Ireland 14 th Sept 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social media cascade Seconds Hours 1 Day 2 Days Taoiseach apologises on 6-1 news Number of views Interview Message boards Tweets Video distribution GLOBAL PRESS Minutes

Analysis of impact by medium Message boards Global press

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Social Media cascade

1. Analysis of a Tweet An Taoiseach records radio interview on Morning Ireland 14 th Sept 2010

2.

3. Social media cascade Seconds Hours 1 Day 2 Days Taoiseach apologises on 6-1 news Number of views Interview Message boards Tweets Video distribution GLOBAL PRESS Minutes

4. Analysis of impact by medium Message boards Global press