The document discusses the importance of focusing on emotions in design as emotions drive behavior and are linked to happiness and well-being. It outlines 4 steps for creating meaningful experiences: 1) disclose emotional benchmarks, 2) understand emotional drivers, 3) envision an emotional fingerprint, and 4) conceptualize design or intervention ideas. The company SusaGroup combines scientific expertise with market insights to help clients create meaningful experiences through innovative tools and methods.

2. Why focus on emotions | >

3. Emotions
Focus on emotions enables effect-driven

design
Emotion and motivation are part of the same

system. Emotion drives behavior.
Research indicates a strong relationship

between emotion and happiness. A
meaningful experience contributes to well-
being.

4. Meaningful experiences | >

5. SusaGroup
4 steps towards meaningful

experiences
Disclose - emotional benchmark
1.
Understand - emotional drivers
2.
Envision - emotional fingerprint
3.
Conceptualise - design or intervention ideas
4.

6. Disclose | >

7. Understand | >

8. Envision | >

9. Conceptualise | >

10. Our mission
 SusaGroup enables and supports
you to create meaningful
experiences.
SusaGroup combines scientific competence
with market insights in the development and
application of innovative, valid, and relevant
tools and methods.

11. More at SusaGroup.com | >