1. New Online Community for Open Innovation Professionals Hosted by
Professors Chesbrough, Vanhaverbeke and Roijakkers
MOOI is a new online community of OI-professionals who want to collaborate in discussing,
structuring and qualifying best practices of “Managing and Organizing Open Innovation.”
MOOI offers a platform to bring open innovation management one level up by examining a new
management challenge each month during one year. The insights developed around each
management theme will be summarized in an e-book, which the Project Team – Prof. Henry
Chesbrough - UC Berkeley, Prof. WimVanhaverbeke - UHasselt and ESADE, and Dr. Nadine
Roijakkers -UHasselt – intend to publish mid 2015.
InnovationManagement.se launched the MOOI community in November 2013.Since the start it has
attracted over 120 leading innovation experts from organizations as diverse as Unilever, Siemens,
Alcatel-Lucent, Mondelez International (the global snacking and food brands of the former Kraft
Foods), Philips Consumer Lifestyle, Akzo Nobel Chemicals, McCain Foods Ltd., Ernst & Young,
WWF Switzerland and the Brussels Enterprise Agency.
The first Tuesday of each month the forum members are invited to a live theme presentation hosted by
InnovationManagement.se. Previous themes in the MOOI Forum have covered topics such as open
innovation & strategy and the role of top management. The theme coming up in March focuses on
Human Resources’ strategic role in Open Innovation, for example, how to recruit, select, train, etc. for
open innovation through online learning programs: What skills, attitudes, personalities are needed?
The most active and thoughtful contributors for the forum and web session each month are invited to a
private conversation with professors Chesbrough, Vanhaverbeke and Roijakkersto delve deeper into the
theme at hand.
Click here to find more information about the MOOI-forum and join the discussion!
List of themes covered by the MOOI Forum
Please see below for a complete list of all themes to be covered. We hope the OI themes are
especially valuable to practitioners working inside organizations. All members are invited to
share the daily challenges and experiences they face in the workplace and discuss possible
solutions.
1. Aligning open innovation (OI) with corporate strategy. December 3, 2013
2. Role and actions of top management in supporting OI. January 7, 2014
3. How to set up organization, management, and communication structures supporting OI
projects? February 4, 2014
4. How to recruit, select, train, etc. for open innovation: What skills, attitudes, personalities are
needed? March 4, 2014
5. How to create a corporate culture where OI can thrive? April 1, 2014
6. How to use IP strategically to accommodate OI? May 6, 2014
7. How to change the R&D-department for OI? June 3, 2014
8. The OI implementation team. July 1, 2014
9. How to make effectively use of Innomediaries? August 5, 2014
10. How to evaluate the success of OI activities? September 2, 2014

2. 11. Making it happen: From closed to open innovation. October 7, 2014
12. A theme to be chosen by the community. November 4, 2014
For more information about the MOOI Forum & other open innovation training sessions please
get in touch with:
Lars Percy Andersson
lars@innovationmanagement.se
+46 709 65 31 71
Prof. dr. WimVanhaverbeke
wim.vanhaverbeke@uhasselt.be