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The New Hieroglyphs
LocalFirstBank.com | First Bank | @LarsBredahl
Social Media Storytelling
With Pictures
Lars Bredahl
@larsbredahl LocalFirstBank.com#DMFB
@larsbredahl LocalFirstBank.com#DMFB
@larsbredahl LocalFirstBank.com#DMFB
@larsbredahl LocalFirstBank.com#DMFB
@larsbredahl LocalFirstBank.com#DMFB
@larsbredahl LocalFirstBank.com#DMFB
Visual Content Revolution
@larsbredahl LocalFirstBank.com#DMFB
Visual Content Revolution
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Proin iaculis vehicula arcu,
ut interdum magna volutpat eget. Fusce
sit amet orci purus, in facilisis dui.
Vivamus metus neque, pulvinar ut
dapibus ac, dictum vel enim. Aliquam id
arcu mauris. Phasellus condimentum
feugiat dolor, vel aliquet orci volutpat
nec. Duis tristique sodales hendrerit.
Integer vitae nibh ante. Nunc at risus eu
urna imperdiet pretium a vitae felis.
Integer ac eros id enim interdum porta.
Etiam eget dui ligula, ut rhoncus mi.
Maecenas vitae nulla euismod dolor
scelerisque vestibulum eget id justo.
Pellentesque ac leo mollis enim sodales
faucibus. Sed in sapien risus. Proin urna
nunc, semper ac gravida quis, commodo
auctor cursus.
@larsbredahl LocalFirstBank.com
What
#DMFB
Why
• No Language barriers
• Shorter attention
spans
• More shareable
• Improved technology
@larsbredahl LocalFirstBank.com#DMFB
Key Stats
• 90% of the information transmitted to the
brain is visual*
• Visuals are processed 60,000x faster in the
brain than text*
• Across all social media avenues, posts with
strong images get on average 3x as much user
engagement as those with no images. (Forbes)
*Source: Social Media Today
@larsbredahl LocalFirstBank.com#DMFB
Visual Social Networks
@larsbredahl LocalFirstBank.com#DMFB
Pinterest
@larsbredahl LocalFirstBank.com#DMFB
YouTube
@larsbredahl LocalFirstBank.com#DMFB
Instagram
@larsbredahl LocalFirstBank.com#DMFB
Others
• Tumblr
• Vine
• Snapchat
@larsbredahl LocalFirstBank.com#DMFB
Social Networks Evolving
@larsbredahl LocalFirstBank.com
Facebook
#DMFB
@larsbredahl LocalFirstBank.com
Twitter
#DMFB
@larsbredahl LocalFirstBank.com#DMFB
Social Media Image Strategy
Tips
Social Media 101
• What are my goals?
• Who is my audience?
• What is my brand’s voice?
• What platforms will help me achieve my goals?
• What content will resonate with my audience?
• How will my content appear in different
locations?
• How will I measure and optimize?
@larsbredahl LocalFirstBank.com#DMFB
@larsbredahl LocalFirstBank.com#DMFB
Create Visual Content
• Use images you already own
• Take photos and video of everything
• Draw
• Add text to photos
• Edit and repackage content for future use
• Remember to use quality images to increase
engagement
@larsbredahl LocalFirstBank.com#DMFB
Share Visual Content
• Utilize Creative Commons & Royalty Free
Websites to find images
– Wikimedia
– Flickr
– Microsoft Office
– Pixabay
• Always give proper image accreditation
@larsbredahl LocalFirstBank.com#DMFB
Visual Content Ideas
Tell a Story
@larsbredahl LocalFirstBank.com#DMFB
Tap Into Emotions
@larsbredahl LocalFirstBank.com#DMFB
Make ‘Em Laugh
@larsbredahl LocalFirstBank.com#DMFB
Educate
@larsbredahl LocalFirstBank.com#DMFB
Give Followers a Voice
@larsbredahl LocalFirstBank.com#DMFB
Be Relevant
@larsbredahl LocalFirstBank.com#DMFB
Inform
@larsbredahl LocalFirstBank.com#DMFB
Bring Back Memories
@larsbredahl LocalFirstBank.com#DMFB
Inspire
@larsbredahl LocalFirstBank.com#DMFB
Play Games
@larsbredahl LocalFirstBank.com#DMFB
Reward
@larsbredahl LocalFirstBank.com#DMFB
Promote
@larsbredahl LocalFirstBank.com#DMFB
Visual Content Tools
Photo Editing Tools
@larsbredahl LocalFirstBank.com#DMFB
Video Editing Tools
• Final Cut Pro
• iMovie
• Windows Movie Maker
@larsbredahl LocalFirstBank.com#DMFB
Infographic Tools
@larsbredahl LocalFirstBank.com#DMFB
Meme Tools
• Meme Generator
• Quick Meme
• Someecards
@larsbredahl LocalFirstBank.com#DMFB
Quote Tools
• Quotes Cover
• Quozio
• Recite This
@larsbredahl LocalFirstBank.com#DMFB
Conclusion
Thank You!
@larsbredahl First Bank#DMFB

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New Hieroglyphs: Social Media Storytelling With Pictures