The old saying goes, “A picture is worth 1,000 words”, and this is never more evident than on the social web today. With an increase in data-sharing capabilities and a decrease in user attention spans, social media is becoming increasingly visual and brands are beginning to embrace this new form of picture storytelling.
Image-focused social media platforms, such as Pinterest and Instagram, have changed the way websites are designed and content is developed. Even established web properties, like Facebook, StumbleUpon, and eBay, have scrambled to keep up with this new breed of picture-loving social media users.
In this presentation, you will learn how major social media platforms are evolving and how you can adapt your content strategy to make the most of visuals and maximize engagement.
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@larsbredahl LocalFirstBank.com
What
#DMFB
12. Why
• No Language barriers
• Shorter attention
spans
• More shareable
• Improved technology
@larsbredahl LocalFirstBank.com#DMFB
13. Key Stats
• 90% of the information transmitted to the
brain is visual*
• Visuals are processed 60,000x faster in the
brain than text*
• Across all social media avenues, posts with
strong images get on average 3x as much user
engagement as those with no images. (Forbes)
*Source: Social Media Today
@larsbredahl LocalFirstBank.com#DMFB
24. Social Media 101
• What are my goals?
• Who is my audience?
• What is my brand’s voice?
• What platforms will help me achieve my goals?
• What content will resonate with my audience?
• How will my content appear in different
locations?
• How will I measure and optimize?
@larsbredahl LocalFirstBank.com#DMFB
26. Create Visual Content
• Use images you already own
• Take photos and video of everything
• Draw
• Add text to photos
• Edit and repackage content for future use
• Remember to use quality images to increase
engagement
@larsbredahl LocalFirstBank.com#DMFB