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Cross community campaigns with CQ5

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Lars Trieloff
Lars Trieloff

Combine Social Media with Social Communities in CQ5 to open additional channels for your marketing campaigns and increase targeting accuracy, maximize conversion and drive profitability.

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Cross Community Campaigns with CQ5 Lars Trieloff, Product Manager
Communities MySpace Radio Direct Mail RSS Mobile SEO Blogs Catalog POS Twitter E-Mail Stores SEM TV Apps Website Facebook Youtube Call Centers
Communities MySpace Radio Direct Mail RSS Mobile SEO Blogs Catalog POS Twitter E-Mail Stores SEM TV Apps Website Facebook Youtube Call Centers
Community Outposts
Points of Dis-Integration ! Information Architecture ! Design ! Navigation ! Messaging Limited effectiveness
Cultural barriers
Cultural barriers Technical obstacles
Cultural barriers Technical obstacles Organizational borders
Social Media Outposts
Share buttons are a distraction, not a strategy
Alternative: planned social media outposts
Extended audience
Extended audience Technical obstacles
Extended audience Technical obstacles Organizational borders
Extended audience Technical obstacles Organizational borders Cultural barriers
Extended audience Technical obstacles Organizational borders Cultural barriers
Extended audience Technical obstacles Organizational borders Cultural barriers
Extended audience Technical obstacles Organizational borders Cultural barriers
Integrated Communities ! Blogs ! Wikis ! Calendars ! Profiles ! Forums ! Moderation
Integrated Communities ! RSS Feeds ! Comments ! Ratings ! Social Admin ! SPAM Filtering ! Targeting
Social Media Outposts ! RSS Feeds ! Polling Importer ! Workflow ! Direct Publishing

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