1. REDEFINING THE REVENUE ECOSYSTEM
Accelerate Revenue & Valuation Using New Controls & Strategies
$32 Million to $500 Million
in 9 Years…Over 30
Countries
______________________
70% “Dot Com” Market
Penetration in Year
One…$14 Million Early
Stage Funding
______________________
$3 Million to $56 Million in
4 Years with a 46%
EBITDA… 32
Countries…Sold For $260
Million in Year 5
______________________
$900,000 to $9 Million in
15 Months…18
Countries…$16 Million “A
Round” Funding
______________________
Strategically Selected
Group of 380 Leading
Companies in 19 Industries
and 14 Countries Launch
B2B
Technology/Information
Service in First 3
Months…$3 Million 1st
Year Revenue
______________________
eCommerce Technology
Company…Exceeded prior
12 month sales in 1st 3
months…sold to Google for
$126 million
______________________
Client Company provides
an Outsourcing Corporate
spend solution … Complete
Salesforce.com
reconfiguration…Sold to
Accenture for $375 million
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Do you know how you arrived at your revenue and profitability?
Is Client Retention & Growth as good as it can be?
Is system and process adoption where it needs to be? If not, why not?
Is your Management strategy focused on the things you can control?
Is the sales cycle too long? Could it be shortened?
Can the number and rate of deals won increase with your existing headcount?
Are the Sales and Client Service Teams as productive and effective as they could be?
Are specific sales actions defined and then properly measured ?
Can you quantify both the Quantity AND Quality of activity leading to revenue outcome?
Is forecasting consistently accurate…is it based upon history resulting from a “less than
optimal” process?
Fact Revenue cannot be controlled, but the actions that create it can.
Fact The majority of Salesforce.com deployments meet with only moderate success or
failure. The actual percentage of flawed or failed system deployments is staggering.
Mistakes made in the earliest stages of design and deployment are difficult to identify and
result in significant costs in terms of time, money and opportunity.
The result of any implementation relies on a variety of factors…quality, design,
management support, and most importantly, the experience of the individuals responsible
for the implementation. Most business models rely on continuous acquisition of new
clients and retention of the existing clients. Whether it is one or the other, or both,
Zer0frixion will have significant impact on your top and bottom lines. Why take years using
trial and error to launch a strategy that can be delivered in weeks? Mistakes at this stage
are costly, wasting yours and your company’s two most valuable resources…time & money.
Solution…avoid the mistakes by working with people that have done this successfully .
Eliminate Uncertainty Associated With Sales Results
Zer0frixion is a complete Revenue Acceleration Strategy. It is a unique, proprietary, and
measurable approach that marries clearly defined strategy with Salesforce.com faster and more
efficiently than ever before. Eliminate user frustration, poor adoption and compliance,
inaccurate data and inconsistent forecasting. The result is not only increasing revenue, but
accelerating it as well.
Zer0frixion brings together…
 Sales Strategy, Technology, Design, & Implementation
 Product Strategy
 Staff & Executive Skill Development
 Business Management Strategic Development
The deliverable combines…

Activity and Pipeline Management
 Sales Technology
 A customized, clearly defined process
 Predictive Analytics and Corporate Snapshots
 Comprehensive training
2011 Zer0frixion, LLC. All rights reserved.

2. The Difference
Why Now?
It starts with the following premise…”A budget based
solely on sales is reactive.” The variance between budget
and actual performance…positive or negative…is after the
fact. Accurate sales forecasting relies on knowing what
gets you there. All the “moving parts” contributing to
revenue need to be clearly defined, quantified and
budgeted. Historical information needs to be collected with
a system in place to collect it. While many companies will
deploy a “system”, most quickly abandon it.
The past several years have clearly shown us that the old
rules no longer apply. The good news is that powerful new
methods are now available.
Many times, the wrong questions are being asked. The
FOCUS needs to be changed to what you can control.
Revenue cannot be controlled. Subjectivity is the downfall
of quantification and accountability. A correctly designed
strategy is not subject to interpretation.
The marriage of Cloud Computing and Sales Technology
Systems (I shy away from the CRM acronym) has created an
opportunity for companies to project, manage, and analyze
their business through an entirely new lens, with new
currencies, asking new questions…with valuable answers.
Decisions made at the earliest stages of design and
implementation have the biggest and most far reaching
consequences…weeks, months, even years after the fact.
The early mistakes made aren’t usually recognized until
much later, resulting in tremendous loss of time,
opportunity, and desired results.
The majority of companies using 21st century technology
platforms are still applying a 20th century strategy resulting
in significant opportunity cost.
Until a relatively short time ago, the technology to drive and
track an activity- based budget and revenue management
system was not available. When the technology became
available, it existed in a Hardware/Software environment that
was expensive to own and manpower intensive to support.
This made it prohibitive and simply too difficult to deploy and
maintain for the majority of companies.
Salesforce.Com has rewritten the playbook.
Exploring what this means could literally transform your
business.
New Tool -> New Questions -> New Answers
New Insights
The Why & The How
If this feels or sounds familiar, you are not alone. The vast majority of companies today are struggling with these questions and
challenges. The question remains, what to do about it. “Nothing” is not an option. Zer0frixion helps companies achieve a perfect
balance…wiring together every part of your company’s “DNA” and realizing the full potential of your business. Imagine eliminating the
uncertainty associated with revenue and profitability. What effect would that have on you, your staff, and your business?
The system, process, methods, analytics and culture that have proven so successful at other companies can be delivered as a
customized solution. Once deployed you will have a seamless and constant flow of accurate, real time information…a true snapshot
of every aspect of your business. Your company’s revenues and profits will become the predictable by-product of focusing on and
managing the controllable variables of your business. You now have total control. And the best news? It’s easy to do. Contact me
to learn more.
2011 Zer0frixion, LLC. All rights reserved.

3. Revenue Ecosystem Schematic
Corporate revenues are created and driven by the interrelationships that exist between all of the material and
intellectual variables that contribute to and impact revenue. Accurate ROI determination for many of these variables
has proven to be elusive. Zer0frixion’s program is not exclusively about sales technologies, business strategies,
headcount productivity, direct and indirect spend, or any of the variables shown in the diagram above. It IS about
maximizing the inter-relationships between all of these things. The beginning to end process will deliver a culture,
utilizing a sales technology platform (Salesforce.Com) to provide the data and associated analytics to allow for timeeffective and accurate assessments of your investments, strategies, and activities. This is about enabling you to ask
what used to be difficult questions and, more importantly, arrive at accurate and timely answers more easily than
ever.
Is your company…
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B2B
Large target market(s)
High activity volume sales process
Many companies fitting this profile find themselves in the position of not capturing a large piece of the “opportunity
pie” available to them. Zer0frixion’s strategy has helped many of them change that.
Laurence M. Nipon | CEO | (917) 613-5224 | larry@zer0frixion.com | LinkedIn
2011 Zer0frixion, LLC. All rights reserved.