A presentation by The Chief Rabbit at Social Rabbit on the benefits of social media for b2b organisations with examples of those doing it well, and the results they achieved. The presentation looks at Facebook, Twitter, YouTube, Blogging and LinkedIn.

1. Social Media Explained

3. What is Social Media?

4. What is Social Media?

5. What is Social Media?

6. Today’s most significant challenges for B2B marketers to overcome

8. But my Industry doesn’t use Social Media for Information….. WRONG!

9. Which Social Media are People using for Info?

10. What are Companies Using?

11. ®

13. Types of Facebook Accounts Page Group Profile Can be used for business or personal Can be used for business or personal ONLY personal use! As many people as want to can “like” your page As many people as want to can join your group Limited to 5000 friends Posts by the page admin appear in people’s newsfeeds & their friends can see them if they comment Posts by the group admin only appear in members newsfeeds, but NOT in friends of members feeds unless they are members Posts by profile owner appear in friends newsfeeds People can just “like” the page no need for approval Can be set for automatic joining, or approval Have to approve each friend Updates can be sent to all members Limited to sending messages to 5000 members Can send messages to all friends Can be customised with app’s CANNOT be customised Can be customised with app’s Always public Can be public or private Can be public or private Found by search engines NOT found by search engines Found by search engines (but can be locked down) Updates come from the Page, not the admins Updates come from individual admins Updates come from profile owner No one knows who the admins are (unless they say) Admins are all listed - Usernames available Usernames NOT available Usernames available Insights about visitors available NO insights No insights

14. Page updates appear in news feeds of people who like your page

15. Through Cisco’s use of social media they decreased training costs by 67-90% source: http://www.slideshare.net/connectedurbandev/wim-elfrink-cisco-smartconnected-communities Cisco on Facebook

16. Open Text on Facebook – sharing with customers

17. Build A Community

18. Stats on Fans

19. ®

21. Cisco on Twitter

22. Use Twitter For Research

23. 25% [of customers we help via Twitter] come back and say 'thank you' afterwards says AT&T's Customer Service Social Media Director, Molly DeMaagd source: www.businessinsider.com Customer Care

25. Why Bother with a Blog?

27. Blogging really engages the team internally as well as customer Blogging at Indium Indium got a 83% increase in online lead generation through blogging!!!

30. Story Trumps Messaging This video was posted on YouTube for easy embedding on IBM blogs

31. IBM YouTube Results Blog traffic increased 25 times The campaign received mainstream press coverage It showed that story trumps messaging and targeting. Social media is the perfect medium if you have engaging stories to tell about your business. "You gotta see this video….IBM is re-positioning the mainframe as a back-to-the-future alternative. The tone of Hoey's spoof training video is in keeping with the kinder, humbler image IBM now seeks to project.” Media articles in… http://bit.ly/7hk9iO

34. Company Profile

35. Research Resource

36. Networking Groups

38. Social Media Success Metrics

39. Ability to See Impact of Social Media Initiatives on Success Metrics

40. Questions? www.SocialRabbit.net www.Facebook.com/SocialRabbit E: Lara@SocialRabbit.net