Presentazione di Lorenzo Sala, CEO PORINI Group in occasione del Workshop " Il retail specializzato tra fisico e on line: convergence competitive?" del 28/11/2014 presso l'Atahotel Executive di Milano

1. Microsoft Dynamics & Azure ISV
Microsoft Dynamics
Sistemi Retail: le innovazioni del Cloud e della multicanalità Lorenzo Sala – CEO PORINI Group Milano, 28 Novembre 2014 Atahotel Executive

2. Agenda
1.Multicanalità e Retail Moderno
2.Nuovi Paradigmi Tecnologici
3.Interoperabilità dei Sistemi
4.Sistemi Retail Microsoft Dynamics
5.Convergenza tra POS e CRM
Como | Milan | Porto | New York

3. Dal negozio al multiretail
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•Approccio classico con vendita instore
•Presenza di negozi tradizionali sul territorio con storicità
•Incentrato sul prodotto
•Multichannel approach (e-commerce, socials, mobile)
•Temporary Stores / Corners / Malls / Mobility
•Incentrato sul cliente

4. Nuovi paradigmi tecnologici
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Omni
Catalogue
Real Time
Info
Sales
Marketing
Service
Unified Experience

5. Interoperabilità dei Sistemi
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SISTEMI GESTIONALI
CRM | Analytics | Catalogue | ECommerce
SISTEMI RETAIL
1.Da Sistemi unici integrati ad “App Collection” >> new best of breed
2.Informazioni residenti in più sistemi necessitano di tecnologie di integrazione (Real Time Multi Data Source)
3.Da Intefacce di repliche di dati a servizi web in cloud interoperanti tra sistemi

6. ERP: AX 2012 | Retail
New native features designed to integrate customer experience
Avalaible from version R3:
RETAIL EXPERIENCE
•Facebook e Twitter Campaign management (advertise & redeem)
•Omni Catalogue | Store Catalogue
•Recommendations
•Kits & Serial Management
•Real Time Pricing & Cross Selling
CUSTOMER EXPERIENCE
•Wish lists (Product gallery & detail page, Checkout experience, Cross channel scenario)
•Socialize (Ability to “like”, “tweet” and pin home page and product detail pages)
•Gift cards (Multi company Gift Cards with Intercompany transactions, Purchase/ redeem gift cards)
•Loyalty
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7. Microsoft Dynamics CRM
•Duplicate check & Normalizing
•Auditing
•Lead management
•Marketing lists
•Clustering
•Mail Marketing / SMS
•Marketing Campaigns ROI
•Events management
•Customer Service
•Customer Survey
•Loyalty Management & Cards
•Gift Card / Voucher
•Real time analysis tools
•Social integration
•Sentiment Analysis
•Analytics and Predictive model (BI)
Available functionalities (standard + CRM LFR suite)
Loyalty Fashion Retail Addon Suite

8. Pos: Modern Simplicity
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Modern UI / Windows 8 Contextual Support while Operating Touch designed with Virtual Keyboard Multi-gesture Support Multi-text Search | Simplified Data Search

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Catalogs Management Sales Agents & Order Mng. Consignment Mng. E-Commerce Order Integration Order to Slip
Orders & Catalogs

10. Retail Loyalty & Promo
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Multi-Channel Loyalty Management Voucher & Promotions Agreements & Clusters Invitation codes (e-commerce/socials) Fidelity Cards Printing

11. CRM BI Interoperabilty
POS to CRM Integration BI Multi-channel Analysis Predictive Retail Recommendations
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12. Thanks for your attention
For further info please visit our website and socials : www.PORINI.IT
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