Want to open a business? See whether a lice-removal business is right for you.

1. 1
Is a Lice-Treatment Business Right For You?
What do you need to succeed as an entrepreneur?
Experts will say you need:
1. A competitive service or product
2. A large enough market
3. Enough money to market your product
4. A little luck
The experts are right. But think of really successful companies that seem to have come from nowhere
and become market leaders very quickly. Companies like Amazon, Apple or Google. Was it all luck? No.
They saw major market shifts coming and then stepped into the forefront of the action. As vanguard
companies, they hopped on the ripples that became huge waves.
Have you ever wished you had a piece of those companies in the early days, before anyone realized
what they were up to?
Well, here’s your chance.
© 2013 Larada Sciences, Inc.

2. 2
Head Lice? Really?
Nearly 2-4 percent of the population get head lice every year1. That means hundreds of millions of
people (mostly children) worldwide. The parents of these children are getting fed up with trying to treat
the lice themselves. It can take them many costly weeks to completely treat head lice at home. And they
worry whether the potentially harmful chemicals they put on their kids’ heads will even work. So they
are choosing instead to pay an average of $185 for a quick, professional treatment that is safe, clean and
highly effective.
Self Treatment Professional Treatment
Other Industries
This shift from self treatment to professional treatment mirrors what has happened in many other
industries. For example, most people don’t cut hair at home anymore, but it wasn’t too long ago that
they did. Great Clips has been around just 31 years2. And when was the last time you changed your own
oil? There were no Jiffy Lubes 35 years ago3.
Vanguard Companies
Like Amazon, Apple and Google, Great Clips and Jiffy Lube were also part of the vanguard. Except they
chose to franchise their services. By letting entrepreneurs open franchise locations all over North
America, they built a large footprint very quickly, while sharing the upside with business owners.
Franchises
Franchises like Great Clips and Jiffy Lube provide proven business models that are attractive to
entrepreneurs. But you have to qualify to be a franchisee. And sometimes the up-front costs can be
prohibitive. Of the top 500 franchise opportunities listed in Entrepreneur Magazine for 2013, 80 percent
require initial investments of more than $100,0004.
Entrepreneur 2013
Franchise 500® Startup…
$100k-$13m
< $100k
© 2013 Larada Sciences, Inc.

3. 3
The Opportunity
So what if we told you that you can open your own business in a vanguard market, offering a premium,
proprietary product, and following successful models of early adopters in the market, but without the
high costs and restrictions of a franchise?
Curious? Keep reading.
A Little History
For thousands of years people had just two options for removing head lice: shaving their hair off or using
a lice comb to manually remove the lice and eggs (called nits, which is where the term nitpicking
originated). In the last 50 years, pharmaceutical and home-remedy companies have put a variety of
chemicals, pesticides, oils and shampoos on store shelves that parents use to try killing lice.
Changing Trends
And despite more options for treating lice, they don’t necessarily make life easier on parents dealing
with lice because:
1. Busy moms want to use their time more wisely. Self-treating head lice is not easy, and they
would rather not spend hours over many weeks applying treatments and combings.
2. Lice are mutating to where they’ve created a genetic resistance to chemicals found in many
common topical pesticide solutions5. So lice problems are actually getting worse.
3. Parents are becoming reluctant to place chemicals on the heads of their young kids.
A Better Mousetrap
Luckily for parents, biologists at the University of Utah have recently invented a new medical device that
makes treating head lice quick and safe. This FDA-cleared device, called the LouseBuster™, now makes
it possible for professionals to deliver a highly effective lice treatment. The LouseBuster generates an
optimal mix of heat and airflow that dehydrates and kills head lice, including 99.2% of the lice eggs,
which are the most difficult hurdle in eradicating lice6.
© 2013 Larada Sciences, Inc.

4. 4
The LouseBuster
A Proven Model
In just the last few years, entrepreneurs have been opening lice-treatment businesses and have treated
nearly 50,000 cases of head lice using the LouseBuster device. Thousands of successful treatments are
now being done every month. These early adopters jumped in after recognizing that treating head lice as
a professional service is a new, emerging industry. They have already proven that this business model
works!
The Time is Right
The beauty of this for entrepreneurs is that there are thousands of locations in the United States and
around the world where the LouseBuster treatment is not yet available. Parents in these areas are
seeking LouseBuster treatments, but they can’t buy the devices themselves. So without a LouseBuster
service provider in their area, they’re stuck using traditional treatment methods. This means there is a
tremendous opportunity for entrepreneurs to open lice-treatment businesses and capture dominant
market share today. It’s kind of like opening a Jiffy Lube location 30 years ago, only without the
franchise restrictions.
Our Company
Larada Sciences manufactures the LouseBuster device and rents it to entrepreneurs like you. So your
success is our success. Although we are a medical-device company, we are also world experts in lice
eradication. Our website is an authoritative site that provides lice information, treatment facts and
locations of treatment centers to thousands of individuals each month. And because our site links to all
our service providers’ sites, we are able to help drive customers to their businesses.
You’re in Control
Because we are not a franchise, you are free to run your business as you see fit. Although we don’t tell
you how to run your business, you aren’t on your own. As a LouseBuster service provider, you can tap
into the world’s largest lice-treatment network for best practices proven by other service providers in
starting, running and growing your business, whether you do it as a mobile business or a storefront. It’s
your business, so you set your own hours, policies and prices.
© 2013 Larada Sciences, Inc.

5. 5
Low Startup Costs
Because we don’t sell the LouseBuster device, and we don’t charge franchise fees, your startup costs are
really low. You pay us a low monthly fee to rent the device, and a small fee for every treatment you
perform. With high profit margins built into your model, your business is scalable. The more treatments
you do, the more money you make. This is why Forbes magazine said opening a business as a
LouseBuster service provider is a good alternative to buying a franchise7.
Helping Kids and Parents
At the end of the day, do you feel good about the work you’re doing? Would you like to have the
satisfaction of knowing you truly made a difference and helped people out? That you provided a real
solution to a difficult problem? By treating them, you will bring peace of mind to them and their parents.
Baby Steps
If you dream of kissing your boss goodbye, you may want to keep your day job until the time is right to
leave. Because the startup costs are so low, you can open your lice-treatment business and run it part
time, while still keeping another job. Once you’ve grown your business large enough to sustain your
lifestyle, you can then transition to being a full-time business owner. That reduces your risk significantly.
A Real Business
There are plenty of opportunities out there. Some are legitimate, but others are downright scams. If you
want to get rich quick from the latest affiliate marketing craze or the newest multi-level marketing
scheme, this isn’t for you. But if you are interested in opening a real business in a recession-proof
market, where you can better the lives of those you treat, we’d love to talk with you.
Our friendly, knowledgeable staff is here to help.
Call us today at 877-781-0999 (toll free in the United States), or email us at
info@laradasciences.com.
© 2013 Larada Sciences, Inc.

6. 6
Sources:
(1) http://www.cdc.gov/parasites/lice/head/epi.html
(2) https://en.wikipedia.org/wiki/Great_Clips
(3) https://en.wikipedia.org/wiki/Jiffy_Lube
(4) http://www.entrepreneur.com/franchise500/index.html
(5) Dr. Dale Clayton, evolutionary biologist
(6) http://www.sciencedaily.com/releases/2010/12/101206093711.htm
(7) http://www.forbes.com/sites/alanhall/2013/02/23/you-dont-need-your-own-idea-to-be-a-
successful-entrepreneur/
© 2013 Larada Sciences, Inc.