Responsive site presentation

1. Spohn Ranch Responsive
The following quick presentation was created to persuade skate ramp construction co.
Spohn Ranch to develop a responsive website. This deck took 1 hour to create.

3. Device User % Avg. Session Duration Bounce Rate
Desktop 55% 4:06 49%
Mobile 38% 1:19 71%
Tablet 7% 3:03 52%
Conclusions
Usability of the mobile site needs improving. The session duration is low and the bounce
rate high (20% higher than the desktop).
There is a high percentage of Mobile users. This warrants a mobile redesign focused on
usability. Ideally we would start with mobile user testing.
How many users access the site via
mobile?

4. How does responsive help with SEO?
1. Google favors mobile-optimized sites when presenting results for searches made on a
mobile device
1. High bounce rates on mobile affect the overall ranking of a site. When Google relates a
high bounce rate to the site not having relevant content, and so will rank the website
lower.
1. According to Mashable.com 74% of mobile users will leave after waiting 5 seconds
for a page to load. A responsive website design will load pages faster as it can serve
up smaller file sizes.

5. Usability is Key
People are often doing more
than one thing while on their
phone.

6. Expectations
People have come to expect
a solid mobile experience
when they visit your site.

7. Competitors
The majority of your
competitors are leading the
pack in mobile-friendly sites.

8. Competitors on Desktop & mobile: Grindline

9. Competitors on Desktop & mobile: Pillar design Systems

10. Competitors on Desktop & mobile: California Skate Parks

11. Competitors on Desktop & mobile: Team Pain

12. Competitors on Desktop & mobile: American Ramp Company