The document outlines a product pitch for a new deodorant brand called Ocelot created by the group aPex. The group decided on the name Ocelot to follow the cat-themed naming of Lynx deodorants. Their target audience is male teenagers to mid-40s. Their marketing campaign will include print, online, and video advertisements across magazines, buses, trains, websites and social media. They aim to sell the product in pharmacies and sports stores and offer promotions like buy 3 get a free backpack to raise brand awareness.

1. PRODUCT PITCH –
OCELOT
BY JASON, OLLIE, PATRICK AND LANI

2. WHO?
Our group includes Jason, Pat, Ollie and Lani. Our
company name is aPex, this was decided due to the
meaning of apex- top and/or the best. Our slogan is
lets get started.

3. PRODUCT NAME – WHY?
We decided to call our deodorant
Ocelot. This is because Lynx had
influenced our ideas already and
therefore we thought it would fit if we
were to call our deodorant another cat
name – Ocelot.

4. PRODUCT SLOGAN – WHY?
Be Fresh For The Day With Our Deodorant And Body
Spray. Our slogan is completely unimaginative; it just
states what our product does!

5. Product Influences
Our main influences were Lynx and Right Guard, this is
because they are both leading brands of deodorant,
but also specialise in different areas. Lynx specialises in
attracting the opposite gender with their fragrance,
whereas Right Guard specialises in antiperspirant. So,
for our product we decided to use both USP’s and
create a fragrant antiperspirant.

6. TARGET AUDIENCE
We have designed our product to appeal to male
teenagers to mid-40’s, we have done this by using
simple yet eye-catching packaging, using a variety of
age groups in our promotions and pages.

7. Our Print Adverts (magazine, bus, train and
website banner)
Lani’s Bus Print Ad

8. Ollie’s Website Banner

9. Patrick’s Magazine Print
Ad

10. Jason’s Train Print Ad

11. MARKETING CAMPAIGN
• Where and how you plan to advertise the product
• What sorts of shops would you like your product in
• Any competition or promotions you might run with it
• Any other ways you can get your product out there?
• We aim to create nationwide awareness for our deodorant by creating bus, train, website and magazine adverts.
We will advertise our unique selling point (antiperspirant and fragrance), this will also create business as well as
awareness. We aim to sell our product in pharmacies and sport outlets e.g. Boots and Sports Direct. Selling our
product in these shops will tie in with our beginning promotion (buy 3 cans of deodorant and get a Nike rucksack
worth £20 for free). For our deodorant we will also create an online competition. To raise further awareness for our
product we will also make a Facebook page, this will immediately draw attention to our product as over 750
million people across the world have it.
Examples of competitions and marketing campaigns;
This example is
something we could
do for our online
competition.

12. PAT’S VIDEO ADVERT

13. OLLIE’S VIDEO ADVERT