1. what if?
(an interior design portfolio)
jennifer langan
322 N. Cooper Avenue . Lockland, OH . 45215
513.505.3180 jennifer_langan@hotmail.com
2. what if I could be in a creative career that matched my creative interests?
ske tch
doodle
a personal drawing sample
3. what if I could use my skills to communicate ideas?
hand rendering
4. what if DeWalt Tools wanted to start a jewelry store?
FRCH Worldwide provided a comprehensive immersion
studio in to the world of retail and branding design.
Confident in our abilities, they upped the challenge for the
second half of the quarter.
My challenge was to design a jewelry store under the
DeWalt Tools brand.
DON’T BE A TOOL.
DeWALT’S line of men’s rings.
TITANIUM . TUNGSTEN CARBIDE . CERAMIC
GUARANTEED TOUGH.
Challenge accepted. . .
understanding the brand
5. what if DeWalt Tools wanted to start a jewelry store?
GUARANTEED TOUGH
LEAVE IT ON
A perfect combination of fresh innovative
design, rugged quality and value, DeWALT
Jewelry launches with a mission to
produce highly durable, nearly indestructible
performance rings with specifications that
exceed those of any other ring...period.
Exceptionally well designed, every feature of
each piece of DeWALT Jewelry contributes not
only to the handsome appearance of the piece,
but the function of it as well.
I designed a concept that would keep the DeWalt Tools brand position in tact, speak to their target consumer
and expand their consumer base. Tough men’s rings... really tough.
defining the market
6. what if DeWalt Tools wanted to start a jewelry store?
DeWALT Jewelry . STRENGTH IS IN THE DETAILS TOUGH TEST quality, not couture.
The exterior of the store featured
a glass box to peek in to which office
repair
housed the jewelry Repair Shop. cash
This reinforced DeWalt’s position of
showcase
fit test
having the consumer in a close and
approachable relationship with the engraving
Professional Grade Titanium Performance
expert. The facade is held together
with steel cable wrapped through tough test
Upon entering the jewelry store, customers are faced with a “tough test.” Rings are
tungsten mens rings.
open sell mounted in vices on a counter. The customer can put the product to the test!
creating the brand experience
7. what if DeWalt Tools wanted to start a jewelry store?
sparkling floor
MATERIALS
BODY LANGUAGE concrete yellow wool
I designed these graphics for
the DeWalt jewelry store to
have a tough and emotional
metal mesh
feeling simultaneously. I also
considered that the hands are
the connection between DeWalt
tools and DeWalt jewelry. The
signage is, of course, hung from
mens rings, reinforcing the
brand.
the signature dewalt colors of black and yellow become
just fancy enough against a backdrop of stainless steel,
Construction, with sparkle. titanium, welded joints and sparkling lights.
These aren’t your typical display
Engraving
cases. Not only do the titanium rings
station where
act as hardware to hold up the cases,
customers
the whole display retracts in to the
can program
ceiling at night.
words to be
engraved on
their rings
and watch it
be engraved.
creating the brand experience
8. what if
JCPE
I was asked to furnish outdoor spaces?
57'10"
53'1"W
Planning exterior and interior mall entrances:
"W "
'4 '4
44 44
EXIT CORRIDOR While on co-op, I was involved in this project to re-design and coordinate the exterior and interior entries of a shopping mall. 209
2719 SF
concrete paver or stained concrete
treatment
I helped choose the pavers that I chose the exterior and interior I worked on the visual
illuminated entry pylons w/ JCDecaux graphics
*red line indicates JCDecaux panel would be used and plan the install furniture, planters and accessories. presentation of the vision book
RED ROBIN
pattern to help facilitate foot Some of these were custom we to used communicate the
ENTRY
illuminated bollard fixture: D
"W "
traffic. pieces that I worked directly with furniture package.
'3 '10
46 62
vendors and manufacturers to
PLANTER (P-3, 4, 5) & BENCH (B-2) GROUPING achieve.
w/ recessed lighting fixture: E
horsetail grasses in continuous planter
RED ROBIN @ edge of stair
pole mtd. luminaire
fixture: A
JC PENNEY
ROADWAY & DECK PARKING
entry portal
JC PENNEY MALL
linear ingrade wall wash
PROJECT BENCH -( B-1) ENTRANCE fixture: F ENTRANCE
fluorescent downlight in soffit
fixture: C
PLANTER - (P-1)
SIDEWALK
JC PENNEY
ingrade landscape uplight
JC PENNEY fixture: B
(ABOVE)
(ABOVE)
38'6"W
planter 203 recessed fixture in seat walls and
PROJECT BENCH (B-1)
PLANTER (P-1)
OCCASIONAL TABLE (T-1)
830 SF
PLANTER (P-2)
(grouped pots w/ grasses)
201 raised planter walls
fixture: E entry portal
6786 SF PEDESTRIAN PLAZA
seat groupings framed w/ horz. wood
trellis wall
NAILS TUUCI UMBRELLAS (AC-1)
LOUNGE SOFA (S-1) & CHAIR (C-1)
artificial turf seat wall
LITTER* Paving is (TR-1)
RECEPTACLE Diagrammatic. Paving TBD. wood deck w/ cafe seating &
umbrellas
JEWELERS
raised bench seating
SAMUELS
ingrade uplight turf perimeter wall
fixture: B
UAP TURF ANIMAL SCULPTURES integral colored concrete pavers
flourescent downlights recessed in soffit abv. (AC-2) or slab
fixture: C
VANS
ENTRY A stone sculptures PLANTER (P-8)
MALL ENTRANCE GARDEN COURT PLAN potted small flowering trees
N
SCALE: 1/16” = 1’-0” w/ uplights
FRESH CHOICE
PATIO
PATIO
play area
±1200 sf
raised roof garden tray planter
seat wall
LANDSCAPE FORMS CAFE SEATING artificial turf area
(T-3,C-3)
201 macys OCCASIONAL TABLE (T-2)
202
TEAK LOUNGE SOFA (S-1) & CHAIR (C-1)
AND OCCASIONAL TABLE (T-1)
reclad exstg. seat wall
2695 SF jcp 1311 SF sears illuminated bollards at perimeter
HOULIHAN'S
K204
macys of park fixture: D
32'10"W 16'0"W I rendered these plans in Illustrator.
SEARS
internally illuminated pylons w/
35'4" 56'8" 150 SF JCDecaux graphics
* red line indicates
T-MOBILE exstg. stairs
JCDecaux panel
new opening & stairs
PLANTER (P-6)
PROJECT BENCH (B-1)
'0"
0"W ENTRY C - URBAN PARK PLAN
macys N
02 PATIO
SCALE: 1/16” = 1’-0”
00 SF jcp sears
macys
communicating the concept
LUE
S
9. what if I was asked to furnish outdoor spaces?
Project Bench - (B-1) Lounge Chair - C-1 Sofa - S-1
Landscape Forms, Autstin Bench DM Braun Custom DM Braun Custom
- Wood seat and back with powder coated metal frame. - Cushions optional - Cushions optional
- Lounge set to be customized to raise seat height - Lounge set to be customized to raise seat height
- Jatoba wood frame - Jatoba wood frame
Occasional Table - T-1
DM Braun Custom
- Powder coated metal frame with wood top.
Planter - (P-1) Planter - (P-2) Litter - TR-1
Simply Planters, Madison Planter Custom fiberglass planter by Benchmark Landscape Forms, 35 Pitch Litter Recep-
- Poly Resin Plastic tacle
- Side loading DM Braun Custom
- Powder coated metal - Jatoba wood table.
Occasional Table - Alt.-1
creating the look
10. what if I was asked to furnish outdoor spaces?
Umbrella - (AC-1) Turf Forms - (AC-2) Planter (P-8)
Tuuci UAP Stoneyard, Roman Pond
- Artificial Turf -Fiberstone
Planter (P-6)
Custom by Stoneyard
-Fiberstone with custom glaze.
Cafe Table and Chair - (T-3) (C-3) Cafe Table and Chair Alternate
Landscape Forms, Parc Centre Table and Chair Landscape Forms, Verona Chair
- Powder coated metal - Powder coated metal
-Solid surface table top optional - Marneaux table top
creating the look
11. what if I was asked to furnish outdoor spaces?
Cluster Plan
Bench - (B-2)
Landscape Forms
Custom Dimension 30” x 72”
Jarrah Wood
Custom planters and
benches required working
directly with vendors.
Planter - (P-3, 4, 5) Planter & Bench Grouping
Custom Square Planter
creating the look
12. 114
what if
STARBUCKS COFFEE 150 SF
KAY JEWELE
COMPANYasked to furnish a mall’s center court?
I was
115
AEROPOSTALE
BEBE SPORT
1149 SF
GYMBOREE
EXPRESS/LERNER
H IA
EL M
D
K107 129
ZB ON
ER DS
6 SF 1857 SF
G
PAPAYA
kiosk /car display
116 CAFE CHAIR (C-1)
1889 SF 128 127
BAR STOOL (C-2)
LOUNGE CHAIR (C-1) 126
6’
1976 SF 2725 SF
6’
2590 SF
PLANTER (P-1)
125
low tables
tile 5441 SF
119 118
1084 SF
low ADA bar height
screen
13201 SF height tables screen queue new guest service
4' 5.43"
14
12 K108
100 SF
K110 4' 5.5
4"
LOUNGE SOFA (S-1)
120 SF bar height
carpet OCCASIONAL TABLE (T-1)
screen LOUNGE SOFA (S-2)
WIRELESS VERIZON I created the space plan
PCS WIRELESS and chose the furniture
and finishes for this area.
MACY'S
CENTER COURT - PLAN, sponsorship concept
N
SCALE: 1/16” = 1’-0”
communicating the concept
13. what if I was asked to furnish a mall’s center court?
Lounge Chair (C-1)
David Edwards
Occsaional Table (T-1) Lounge Sofa (S-1)
-Wood Frame with laminate inset Cumberland, Gala occasional table David Edwards
- Crypton or vinyl upholstery - Wood frame and top -Wood frame with laminate inset
- Crypton or vinyl upholstery
Lounge Sofa (S-2)
Bright Chair
- Wood frame
- Crypton or vinyl upholstery Occasional Table Alternate
Cumberland.. Lisa occasional table
- Powder coated metal frame
- Laminate table top
Cafe Chair and Barstool (C-2, 3) Planter (P-1)
Niedermaier
Cafe Tables (T-2, 3)
Stylex - Cast resin fiberglass with - Powder coated metal frame with laminate
-Aluminum Frame with wood finish satin white lacquer finish. or solid suface table top.
creating the look
14. what if I was asked to furnish a mall’s center court?
Furniture package I put together for an interior shopping mall court.
Finish board