1. SOCIAL MEDIA WORKSHOP Session 2 “ Socially Aware” 06.10.09

5. Social Workshop Series Timeline

7. First Session Review

8. So, do you think you can “lock up” your brand?

9. A Brand Built on Security kryptonitelock.com

10. Overwhelming!

11. A little cleanup...

12. Social Categories

13. “ There’s a plane in the Hudson. I’m on the ferry going to pick up the people. Crazy.” SPEED OF COMMUNICATION

14. Listening in the Social World

15. Dude It’s a Dell

16. Dude, Do You Really Want a Dell!

17. Let the Parodies Begin

18. Then the Blogs Hit

21. Brand Monitoring Source: Forrester Wave™: Listening Platforms

22. DirectoDell

23. IdeaStorm

24. Twitter Accounts

25. Second Life

27. And How the Press has Turned Source: Business Week

28. Develop a Social Strategy

33. The Social Technographics Ladder

34. The Social Technographics Profile Toys-R-Us and L.L. Bean http://www.forrester.com/Groundswell/profile_tool.html

37. Chevy Tahoe Ad

41. Text

42. Conversions

44. The Marketing Funnel Awareness Consideration Preference Action Loyalty Eyeballs Buyers

46. Most Embarrassing Moment

47. Twitter = Ask the Audience

48. Twitter Makes the Sale

49. “ The online world, or what we call the internet, is first and foremost about information.” Jakob Nielsen Nielsen-Norman Group useit.com Web 1.0 Web 2.0 Web 2.5

50. “ There’s a plane in the Hudson. I’m on the ferry going to pick up the people. Crazy.” SPEED OF COMMUNICATION

54. Real-Time Trends Popular Today

55. The speed at which information can be made available will become an increasingly important factor in brand loyalty.

56. Where are you eating today?

57. Tacos via Twitter

58. Tools & Tips

59. Questions?