SlideShare a Scribd company logo
1 of 15
Using 
QR-Codes 
By Landry Butler
Introduction: Overview 
• Two-dimensional bar code 
• Can be used to encode a URL, email 
address, phone number or plain text 
• Inexpensive implementation 
• Can be used to improve service to members 
• Built-in redundancy allows flexible design
Sample Uses: QR-Code Logos 
• Built-in redundancy allows flexible design
Sample Uses: Google Maps 
• Direct members to locations
Sample Uses: Web site 
• Point to latest update or more info
Sample Uses: Advertising 
• Point to an advertiser's web site 
• Special discount offers 
• Provide additional information
Sample Uses: Contact us 
• Phone for member services
Sample Uses: e-Commerce 
• Purchase CLE 
• Renew Memberships
Best Practices: Settings 
• Error correction: (Depends on application) 
• Block size: 5 pixels 
• Margin size: 4 blocks 
• Format: PDF or PNG
Best Practices: Naming Files 
• QR-Codes all look the same, name them carefully. 
• Format: [serial#]-[description]-QR[type].[format] 
• Types: mail, map, phone, text, web 
• Eg: 
– 1001-Doubletree Hotel-QRmap.pdf 
– 1002-My Bar Assn-QRweb.pdf 
– Customer Service-QRphone.png 
– My Secret Message-QRtext.png
Best Practices: Summary 
• QR-codes are a free way to provide 
information to members 
• Be careful with naming and settings 
• Test your codes before using
QR-Code Resources 
• QR-Code Settings 
– Error correction: (Depends on application) 
– Block size: 5 pixels 
– Margin size: 4 blocks 
– Format: PDF or PNG 
Naming Scheme 
– Format: [serial#]-[description]-[type].[format] 
– Types: mail, map, phone, text, web
QR-Code Resources 
• QR-Code Settings 
– Error correction: (Depends on application) 
– Block size: 5 pixels 
– Margin size: 4 blocks 
– Format: PDF or PNG 
Naming Scheme 
– Format: [serial#]-[description]-QR[type].[format] 
– Types: mail, map, phone, text, web
QR-Code Resources 
• My notes are here 
• This presentation 
© Landry Butler 
• Images © their 
respective owners
Using QR-Codes Guide

More Related Content

Similar to Using QR-Codes Guide

E Commerce: Its role and development
E Commerce: Its role and developmentE Commerce: Its role and development
E Commerce: Its role and developmentAnubha Rastogi
 
Areon Consulting Partner Offer
Areon Consulting Partner OfferAreon Consulting Partner Offer
Areon Consulting Partner OfferSerkizDenisV
 
Identity and Access Management
Identity and Access ManagementIdentity and Access Management
Identity and Access ManagementNeo4j
 
Software Proposal Portal Inc.
Software Proposal Portal Inc.Software Proposal Portal Inc.
Software Proposal Portal Inc.swproposal
 
Code Red for CODE-P: What’s a Customer Omnichannel Digital Experience Platfor...
Code Red for CODE-P: What’s a Customer Omnichannel Digital Experience Platfor...Code Red for CODE-P: What’s a Customer Omnichannel Digital Experience Platfor...
Code Red for CODE-P: What’s a Customer Omnichannel Digital Experience Platfor...Precisely
 
Personalisation to improve customer experience
Personalisation to improve customer experiencePersonalisation to improve customer experience
Personalisation to improve customer experienceEpiserver
 
Taking Sage 500 to Sage X3: Comparing the Solutions
Taking Sage 500 to Sage X3: Comparing the SolutionsTaking Sage 500 to Sage X3: Comparing the Solutions
Taking Sage 500 to Sage X3: Comparing the SolutionsBlytheco
 
Wishnet - Prologic First - Frontoffice System
Wishnet - Prologic First - Frontoffice SystemWishnet - Prologic First - Frontoffice System
Wishnet - Prologic First - Frontoffice SystemVipinder Panchal
 
QR presentation
QR presentationQR presentation
QR presentationjbwood44
 
Esp - Ecommerce capabilities magento
Esp - Ecommerce capabilities magentoEsp - Ecommerce capabilities magento
Esp - Ecommerce capabilities magentoESP Instant Solutions
 
Jian Dong Resume 20150827
Jian Dong Resume 20150827Jian Dong Resume 20150827
Jian Dong Resume 20150827Jian Dong
 
Digital Marketing Course Week 9: Search Advertising & CRM & E-Mail Marketing
Digital Marketing Course Week 9: Search Advertising & CRM & E-Mail MarketingDigital Marketing Course Week 9: Search Advertising & CRM & E-Mail Marketing
Digital Marketing Course Week 9: Search Advertising & CRM & E-Mail MarketingAyca Turhan
 
CliqTags - Sales Presentation
CliqTags - Sales PresentationCliqTags - Sales Presentation
CliqTags - Sales PresentationCliqTags
 
Big Business Websites for Small Budgets
Big Business Websites for Small BudgetsBig Business Websites for Small Budgets
Big Business Websites for Small BudgetsKatherine Chalmers
 

Similar to Using QR-Codes Guide (20)

E Commerce: Its role and development
E Commerce: Its role and developmentE Commerce: Its role and development
E Commerce: Its role and development
 
Areon Consulting Partner Offer
Areon Consulting Partner OfferAreon Consulting Partner Offer
Areon Consulting Partner Offer
 
Mobile Apps
Mobile AppsMobile Apps
Mobile Apps
 
Review ii
Review iiReview ii
Review ii
 
Workshop: Make the Most of Customer Data Platforms - David Raab
Workshop: Make the Most of Customer Data Platforms - David RaabWorkshop: Make the Most of Customer Data Platforms - David Raab
Workshop: Make the Most of Customer Data Platforms - David Raab
 
Identity and Access Management
Identity and Access ManagementIdentity and Access Management
Identity and Access Management
 
Chapter 9 e-commerce systems
Chapter 9  e-commerce systemsChapter 9  e-commerce systems
Chapter 9 e-commerce systems
 
PMC
PMCPMC
PMC
 
PMC
PMCPMC
PMC
 
Software Proposal Portal Inc.
Software Proposal Portal Inc.Software Proposal Portal Inc.
Software Proposal Portal Inc.
 
Code Red for CODE-P: What’s a Customer Omnichannel Digital Experience Platfor...
Code Red for CODE-P: What’s a Customer Omnichannel Digital Experience Platfor...Code Red for CODE-P: What’s a Customer Omnichannel Digital Experience Platfor...
Code Red for CODE-P: What’s a Customer Omnichannel Digital Experience Platfor...
 
Personalisation to improve customer experience
Personalisation to improve customer experiencePersonalisation to improve customer experience
Personalisation to improve customer experience
 
Taking Sage 500 to Sage X3: Comparing the Solutions
Taking Sage 500 to Sage X3: Comparing the SolutionsTaking Sage 500 to Sage X3: Comparing the Solutions
Taking Sage 500 to Sage X3: Comparing the Solutions
 
Wishnet - Prologic First - Frontoffice System
Wishnet - Prologic First - Frontoffice SystemWishnet - Prologic First - Frontoffice System
Wishnet - Prologic First - Frontoffice System
 
QR presentation
QR presentationQR presentation
QR presentation
 
Esp - Ecommerce capabilities magento
Esp - Ecommerce capabilities magentoEsp - Ecommerce capabilities magento
Esp - Ecommerce capabilities magento
 
Jian Dong Resume 20150827
Jian Dong Resume 20150827Jian Dong Resume 20150827
Jian Dong Resume 20150827
 
Digital Marketing Course Week 9: Search Advertising & CRM & E-Mail Marketing
Digital Marketing Course Week 9: Search Advertising & CRM & E-Mail MarketingDigital Marketing Course Week 9: Search Advertising & CRM & E-Mail Marketing
Digital Marketing Course Week 9: Search Advertising & CRM & E-Mail Marketing
 
CliqTags - Sales Presentation
CliqTags - Sales PresentationCliqTags - Sales Presentation
CliqTags - Sales Presentation
 
Big Business Websites for Small Budgets
Big Business Websites for Small BudgetsBig Business Websites for Small Budgets
Big Business Websites for Small Budgets
 

Recently uploaded

Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRSapana Sha
 
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxVikasTiwari846641
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBalmerLawrie
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!dstvtechnician
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfVWO
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfSocial Samosa
 
Publuu Demo Presentation Brochure Online
Publuu Demo Presentation Brochure OnlinePubluu Demo Presentation Brochure Online
Publuu Demo Presentation Brochure OnlinePubluu
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationtbatkhuu1
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Onlineanilsa9823
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesSearch Engine Journal
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxtegevi9289
 
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerAmirNasiruog
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesMedia Logic
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15SearchNorwich
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.DanielaQuiroz63
 

Recently uploaded (20)

Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCR
 
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
 
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptx
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
Publuu Demo Presentation Brochure Online
Publuu Demo Presentation Brochure OnlinePubluu Demo Presentation Brochure Online
Publuu Demo Presentation Brochure Online
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptx
 
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLaneBrand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
 
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotler
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
Foundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David PisarekFoundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David Pisarek
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan ScheltgenHow to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.
 

Using QR-Codes Guide

  • 1. Using QR-Codes By Landry Butler
  • 2. Introduction: Overview • Two-dimensional bar code • Can be used to encode a URL, email address, phone number or plain text • Inexpensive implementation • Can be used to improve service to members • Built-in redundancy allows flexible design
  • 3. Sample Uses: QR-Code Logos • Built-in redundancy allows flexible design
  • 4. Sample Uses: Google Maps • Direct members to locations
  • 5. Sample Uses: Web site • Point to latest update or more info
  • 6. Sample Uses: Advertising • Point to an advertiser's web site • Special discount offers • Provide additional information
  • 7. Sample Uses: Contact us • Phone for member services
  • 8. Sample Uses: e-Commerce • Purchase CLE • Renew Memberships
  • 9. Best Practices: Settings • Error correction: (Depends on application) • Block size: 5 pixels • Margin size: 4 blocks • Format: PDF or PNG
  • 10. Best Practices: Naming Files • QR-Codes all look the same, name them carefully. • Format: [serial#]-[description]-QR[type].[format] • Types: mail, map, phone, text, web • Eg: – 1001-Doubletree Hotel-QRmap.pdf – 1002-My Bar Assn-QRweb.pdf – Customer Service-QRphone.png – My Secret Message-QRtext.png
  • 11. Best Practices: Summary • QR-codes are a free way to provide information to members • Be careful with naming and settings • Test your codes before using
  • 12. QR-Code Resources • QR-Code Settings – Error correction: (Depends on application) – Block size: 5 pixels – Margin size: 4 blocks – Format: PDF or PNG Naming Scheme – Format: [serial#]-[description]-[type].[format] – Types: mail, map, phone, text, web
  • 13. QR-Code Resources • QR-Code Settings – Error correction: (Depends on application) – Block size: 5 pixels – Margin size: 4 blocks – Format: PDF or PNG Naming Scheme – Format: [serial#]-[description]-QR[type].[format] – Types: mail, map, phone, text, web
  • 14. QR-Code Resources • My notes are here • This presentation © Landry Butler • Images © their respective owners

Editor's Notes

  1. These codes from http://contentdeveloper.com/2010/01/how-to-customize-qr-codes-with-your-brands-identity/ Be sure to test codes before use. My phone can only read BBC, not Louis Vuitton
  2. Error correction: low works for most applications but be sure to test Block size: 5 pixels (smallest size offered by my preferred generator) Margin size: 4 blocks (minimum size of mandatory white) Output: PDF or PNG PDF for print, PNG for web. Other formats are available, but let’s keep it simple
  3. The QR-code generator above titles the generated files according to its own system. For our uses, we need to stick to a system that is human-readable without being cumbersome. Code types QRtext: this code contains a block of text QRmap: this code points to an online map QRweb: this code points to a website that is not a map QRmail: this code points allows user to send email QRphone: this code points allows user to make a phone call Sample uses: ‘TBA QRweb.pdf’ or ‘The Merchants-QRmap.pdf’ QR-Code ID In cases where several codes are used in the same project, it may help to number them sequentially. This is especially helpful when the codes point to maps of places with lengthy names. Sample uses: ‘1001-Radisson QRmap.pdf’ or ‘1234 TBA QRweb.pdf’
  4. The End
  5. Other What else? AUDIENCE DISCUSS