2. Introduction: Overview
• Two-dimensional bar code
• Can be used to encode a URL, email
address, phone number or plain text
• Inexpensive implementation
• Can be used to improve service to members
• Built-in redundancy allows flexible design
9. Best Practices: Settings
• Error correction: (Depends on application)
• Block size: 5 pixels
• Margin size: 4 blocks
• Format: PDF or PNG
10. Best Practices: Naming Files
• QR-Codes all look the same, name them carefully.
• Format: [serial#]-[description]-QR[type].[format]
• Types: mail, map, phone, text, web
• Eg:
– 1001-Doubletree Hotel-QRmap.pdf
– 1002-My Bar Assn-QRweb.pdf
– Customer Service-QRphone.png
– My Secret Message-QRtext.png
11. Best Practices: Summary
• QR-codes are a free way to provide
information to members
• Be careful with naming and settings
• Test your codes before using
12. QR-Code Resources
• QR-Code Settings
– Error correction: (Depends on application)
– Block size: 5 pixels
– Margin size: 4 blocks
– Format: PDF or PNG
Naming Scheme
– Format: [serial#]-[description]-[type].[format]
– Types: mail, map, phone, text, web
13. QR-Code Resources
• QR-Code Settings
– Error correction: (Depends on application)
– Block size: 5 pixels
– Margin size: 4 blocks
– Format: PDF or PNG
Naming Scheme
– Format: [serial#]-[description]-QR[type].[format]
– Types: mail, map, phone, text, web
These codes from http://contentdeveloper.com/2010/01/how-to-customize-qr-codes-with-your-brands-identity/
Be sure to test codes before use. My phone can only read BBC, not Louis Vuitton
Error correction: low works for most applications but be sure to test
Block size: 5 pixels (smallest size offered by my preferred generator)
Margin size: 4 blocks (minimum size of mandatory white)
Output: PDF or PNG PDF for print, PNG for web. Other formats are available, but let’s keep it simple
The QR-code generator above titles the generated files according to its own system. For our uses, we need to stick to a system that is human-readable without being cumbersome.
Code types
QRtext: this code contains a block of text
QRmap: this code points to an online map
QRweb: this code points to a website that is not a map
QRmail: this code points allows user to send email
QRphone: this code points allows user to make a phone call
Sample uses: ‘TBA QRweb.pdf’ or ‘The Merchants-QRmap.pdf’
QR-Code ID
In cases where several codes are used in the same project, it may help to number them sequentially. This is especially helpful when the codes point to maps of places with lengthy names.
Sample uses: ‘1001-Radisson QRmap.pdf’ or ‘1234 TBA QRweb.pdf’