The Art of Immersion in New Media
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This document summarizes a class on building immersive storyworlds in the 21st century. It discusses how the grammar of storytelling is being rewritten for digital media. Early examples of immersive transmedia works are mentioned, like I Love Bees and Perplex City. Projects like JeJune and Sleep No More are highlighted as pioneering new forms of interactive narrative. The class will involve designing and testing a prototype immersive storytelling experience.
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The Art of Immersion in New Media
- 1. THE ART OF IMMERSION New Media Producing Building Storyworlds: the art, craft & biz of storytelling in 21c Class 1 9.12.12 Columbia University - Fall 2012 Taught by Lance Weiler Visit www.buildingstoryworlds.com Released under a Non-Commercial ShareAlike Creative Commons License
- 2. We’re in the “silent era” of immersive storytelling. The grammar for how we tell stories in the 21st Century is just starting to be written. www.buildingstoryworlds.com @lanceweiler
- 3. The current infrastructure is fragmented. The technology that connects us is based on user needs. But story will drive the next gen of mobile and social applications. www.buildingstoryworlds.com @lanceweiler
- 4. Immersive storytelling is a shift from unidirectional mass media to omnidirectional engagement. STOR PLAY Y SOCIAL www.buildingstoryworlds.com @lanceweiler
- 6. Above diagram “Elements of Pandemic 1.0 Sundance 2011 release.” Take away: The experience could have worked with half the elements effectively. Designing With simplicity is challenging – it’s easy to design three buttons but much harder To design one that intuitively comprises three. www.buildingstoryworlds.com @lanceweiler
- 7. Early transmedia works have been rooted in marketing and promotion. www.buildingstoryworlds.com @lanceweiler
- 8. Sundance has formed a new lab focused on immersive storytelling called the New Frontier Storytellers Lab. www.buildingstoryworlds.com @lanceweiler
- 12. Early notable projects… the beast I love bees perplex city world without oil hope is missing www.buildingstoryworlds.com @lanceweiler
- 13. COLLAPSUS – an energy conspiracy Experience Design: SUBMARINE CHANNEL – AMSTERDAM www.submarinechannel.com Additional project info www.tegenlicht.vpro.nl/dossiers/energy-risk.html www.buildingstoryworlds.com @lanceweiler
- 14. OVER 40 people working 6 Plus Month schedule Narrative filmmaking Animation Interactive site Casual games Released with VPRO Energy Transition TV doc in Netherlands Nominated for an International Emmy www.buildingstoryworlds.com @lanceweiler
- 15. “When working for microsoft R&D I became more interested in interactivity between the player/viewer and the space between the screen instead of on the screen. A simple way to describe it is with traditional literature. I am interested in the relation between text and the person reading, the space in between.” TOMMY PALLOTTA – DIRECTOR www.buildingstoryworlds.com @lanceweiler
- 16. JeJune - in 3 episodes Experience Design by NONCHALANCE – SAN FRANCISCO www.nonchalance.org www.buildingstoryworlds.com @lanceweiler
- 19. URBAN GAMING & STREET ART www.buildingstoryworlds.com @lanceweiler
- 20. Nonchalant Radio Transcription the battle against JeJune www.buildingstoryworlds.com @lanceweiler
- 21. Nonchalant Radio Transcription - Fold 1 www.buildingstoryworlds.com @lanceweiler
- 22. “But you can see, with each subsequent episode we’ve produced, the story has become primary. Just the way that storytelling techniques in film had to evolve, such is it with this emerging medium. And yes, we beta-test each experience extensively with volunteers before we launch it publicly. We learn a lot about the way that people synthesize information through these tests.” JEFF HULL - JeJune EXPERIENCE DESIGNER www.buildingstoryworlds.com @lanceweiler
- 23. Sleep No More – NYC Experience by Punchdrunk – LONDON www.sleepnomorenyc.com www.buildingstoryworlds.com @lanceweiler
- 25. Over 100 rooms 5 stories 6 Months to build + 200 volunteers Boston run had over 30,000 people attend www.buildingstoryworlds.com @lanceweiler
- 26. “Punchdrunk’s core belief is that the audience is the center of the action. In most theaters, you switch off your body and it’s just your brain watching. With Punchdrunk we flip this notion. We bring the body back to life. The audience can’t be passive. They have to go out there and find the action for themselves.” FELIX BARRETT - SLEEP NO MORE CO-DIRECTOR www.buildingstoryworlds.com @lanceweiler
- 27. The Wilderness Downtown www.buildingstoryworlds.com @lanceweiler
- 28. BEAR 71 www.buildingstoryworlds.com @lanceweiler
- 29. NFB interactive www.buildingstoryworlds.com @lanceweiler
- 30. arte www.buildingstoryworlds.com @lanceweiler
- 32. STORY R&D Research & Development Fail fast and learn from it. There is value in treating story like software in the sense you can release versions and have participants test and feedback. Over the course of the semester we will design, build and run a beta test of an immersive storytelling experience. SUGGESTED READING: “Little Bets” by Peter Sims “The Art of Immersion” by Frank Rose – (see next page) www.buildingstoryworlds.com @lanceweiler
- 33. Make sure to checkout the @frankrose book “The Art of Immersion.”