SlideShare ist ein Scribd-Unternehmen logo
1 von 19
Downloaden Sie, um offline zu lesen
SKV - Blackpool Viral
!"#$%&'()#*+#"%#,-#)&.)/#(0,10&,)1,/)2&'"%(3)!4)

•!   !"#$$#$%&'()*+,+!-.+/0*+1234')+1#5/+6((#')+72$)2$+*#$8'+9::;+2$+0+82$*<='3+0882<$5+52+=034'5+5/'+"(08'+
     0*+0+)'*>$0>2$+#$8(<)#$%+5/'+3'(280>2$*+2?+@0$8/'*5'3A*++B/3#*5=0*+#8'C3#$4+52+!"#$$#$%&'()*+#$+D'8'=E'3+
     :FG+

•!   H3E#*+,+!-.+(0<$8/')+5/'+5/#*+(0$)=034+52+0+52<3#*5+=034'5+1#5/+0+E3#'?+52+3'0I3=+@0$8/'*5'3A*+"(08'+2$+5/'+
     #$5'3$0>2$0(+8<(5<30(+=0"G++

•!   @034'>$%+@0$8/'*5'3+,+!-.+1234')+1#5/+@034'>$%+@0$8/'*5'3+?23+?2<3+J'03*+52+)3#K'+5/'+"32=2>2$+2?+
     5/'+B#5JG+

•!   L'*5+2?+5/'+M235/+N'*5+OMND6P+,+!-.+1'3'+E32<%/5+#$+52+=0Q#=#*'+RS+032<$)+5/'+3'*'038/+0$)+&(=#$%+2?+0+
     T.+*'3#'*+?32$5')+EJ+72J)+U32**=0$+52+<$82K'3+52<3#*=+%'=*+#$+5/'+3'%#2$G+

•!   @0%$0++!8#'$8'+6)K'$5<3'+B'$53'+C+!-.+(0<$8/')+5/'+0103)+1#$$#$%+*8#'$8'+8'$53'+#$+9::VG+

•!   U2()'$+!W<03'+!/2""#$%+B'$53'+ON033#$%52$P+,+!-.+/0$)(')+5/'+"3'C(0<$8/+RS+"32=2>$%+5/'+$'1+2X'3#$%+
     0$)+#$83'0*#$%+?22Y0((+#$+5/'+23#%#$0(+8'$53'G+
•! 56789):1,-1(;%"#)1,/)<=1->+&&=)?&'"%(2)<&1"/)@)
   $%(%2<=1->+&&=)
•! A%*)3&,2;)+#"%&/)&.)"#21%,#/)!4)

<"%#.B)
•! ?&)C"%,D)<=1->+&&=)."&,2E&.E3%,/)13&,D)FG)
   ;&=%/1H31>#"()%,)03#).&")2;#)(21"2)&.)2;#)('33#")
   (#1(&,I)
•! ?&)#,-&'"1D#)<"%2()2&)21>#)1)."#(;)=&&>)12)<=1->+&&=)1()1)
   ;&=%/1H)/#(0,10&,)J2;#)-=%#,2)%()1K1"#)&.)2;#),#D10$#)
   +#"-#+0&,()1((&-%12#/)K%2;)2;#)"#(&"2LI)
•! ?&)"1%(#)1K1"#,#(()&.)<=1->+&&=)13&,D)&+%,%&,E.&"3%,D)
   M&'",1=%(2(9)-"#12#)1),#K)NC'OOP)%,)2"1/%0&,1=)1,/)&,=%,#)
   3#/%1I)
SKV - Blackpool Viral
++++++++++++OLD   5Q6)
SKV - Blackpool Viral
SKV - Blackpool Viral
SKV - Blackpool Viral
SKV - Blackpool Viral
SKV - Blackpool Viral
SKV - Blackpool Viral
Viral campaign to bring Strictly Come Dancing final
                back to Blackpool)
SKV - Blackpool Viral
R;1,,#=()&.)-&33',%-10&,+
F(#.'=)
                 A##)<=1->+&&=)                                                                                                  =%,>()
                 /%[#"#,2=H)E)K#)/&I)                                                                                             21+52+%'5+
                                                                                                                                  52+L(084"22(+

                                                                                                                                  T30#$+>='*+
                                                                                                                                  52+L(084"22(+

                                                                                                                                  ]I8#0(+
 :12#(2)<=1->+&&=),#K()))                                                                                                         L(084"22(+
                                                                                                                                  T2<3#*=+*#5'+
Tara to give the Wurlitzer a whirl !
!"#$%&'(%)&*++,&-&./"$0122/&./2334#&                                                                                              L(084"22(+^B+

                                                                                                                                  _K'$5*+
                                                                        F+=&1/)H&'")C#(2)(;&2()2&)&'")&,=%,#)D1==#"H);#"#)
                                                                                                                                  80('$)03+++


                                                                          U%((#/)2;#)NVW)%=='3%,10&,(X)               &&&;;III)1;;;;III)?;#)
                                                                                                                      6&"=/)S%"#K&">()
                                                                                                                      R;13+%&,(;%+()%()
U(0=232<*+T.+8'('E3#5JZ+[T+%#3(+0$)+8(0**#80((J+530#$')+"#0$#*5+                                                      -&3%,D)2&)<=1->+&&=))
/0*+088'"5')+0+8/0(('$%'+52++"'3?23=+05+L(084"22(+T21'3+G+
54"6&72#4888&                                                                                                         ?1>#)&'")('"$#H)2&)
                                                                                                                      T,/)2;#)FGP()
                                                                                                                      .1$&'"%2#)T"#K&">)
                                                                                                                      U&"#)/#21%=()))


                                                                         Y()2;#)<%D)Z,#)2;#)K&"=/P()C#(2)
                                                                         "&==#")-&1(2#"X)).25'+M21+
                                                        54"6&72#4888&
SKV - Blackpool Viral
SKV - Blackpool Viral
Results

•!More than 350 pieces of editorial coverage

•! 1 hour 42 mins of TV coverage, including BBC1 Breakfast, and BBC1, ITV, C5,
SKY lunchtime, evening, early evening and Ten PM news. BBC News Channel
and Sky covered as rolling news. 2hrs 8mins of radio, including BBC Radio 1, 2,
4,6 and Five Live as well as regional BBC and commercial stations all over the
UK. BBC Radio 1 Saturday 16th featured an eight minute talk-up by DJ Nihal.
Advertising Value Equivalent (AVE): £1,458,003/ PR Value: Over £6m

•! 355 tweets on Twitter that have a total following of 117,481 including key
commercial tweets from Telegraph Travel – Daily Telegraph Travel, Telegraph MG
– Daily Telegraph paper itself, Guardian News – The Guardian paper itself,
Guardian Travel – The Guardian Travel section, The Sun Video, ITN News video
channel, Travelmail, The Express on Sunday, the travel pages of Daily Mail and
Mail on Sunday among others.

•! Over 70,000 users have watched the film via YouTube sources, of which there
are currently five channels. The Visit Blackpool channel alone is showing 63,159
views, with 346 comments.

•! Featured on more than 50 worldwide blogs including Mail Online, Telegraph
Travel, Guardian Travel, Travel Weekly and PR Week’s Points of Hugh.
T/0$4+J2<+?23+(#*5'$#$%GG+

    6$J+W<'*>2$*`+

Más contenido relacionado

Was ist angesagt?

Al Fazl International 12 September 2014
Al Fazl International 12 September 2014Al Fazl International 12 September 2014
Al Fazl International 12 September 2014muzaffertahir9
 
Formagrupo - Consultoría y Formación Turística y Hotelera
Formagrupo - Consultoría y Formación Turística y HoteleraFormagrupo - Consultoría y Formación Turística y Hotelera
Formagrupo - Consultoría y Formación Turística y HoteleraJorge Vallina Crespo
 
Al Fazl International Weekly 26 September 2014
Al Fazl International Weekly 26 September 2014Al Fazl International Weekly 26 September 2014
Al Fazl International Weekly 26 September 2014muzaffertahir9
 
FOA Benefits Of Membership Brochure
FOA Benefits Of Membership BrochureFOA Benefits Of Membership Brochure
FOA Benefits Of Membership BrochureAngelo Robles
 
2014 10 supplemental declaration of a. kaaihue
2014 10 supplemental declaration of a. kaaihue2014 10 supplemental declaration of a. kaaihue
2014 10 supplemental declaration of a. kaaihueAngela Kaaihue
 
مدارس الخاتونات والاميرات الايوبيات في بلاد الشام في العصر الايوبيby MosaadR...
مدارس الخاتونات والاميرات  الايوبيات في بلاد الشام في العصر الايوبيby MosaadR...مدارس الخاتونات والاميرات  الايوبيات في بلاد الشام في العصر الايوبيby MosaadR...
مدارس الخاتونات والاميرات الايوبيات في بلاد الشام في العصر الايوبيby MosaadR...MosaadRamadan AbdAlhk
 
iMAPpenning Slides: Design Research Practice
iMAPpenning Slides: Design Research PracticeiMAPpenning Slides: Design Research Practice
iMAPpenning Slides: Design Research PracticeJeff Watson
 
เฉลยข้อสอบเมทริกซ์ ตอนที่ 2
เฉลยข้อสอบเมทริกซ์  ตอนที่ 2เฉลยข้อสอบเมทริกซ์  ตอนที่ 2
เฉลยข้อสอบเมทริกซ์ ตอนที่ 2K'Keng Hale's
 
Pay for Success Projects and Social Impact Bonds: Structuring Considerations ...
Pay for Success Projects and Social Impact Bonds: Structuring Considerations ...Pay for Success Projects and Social Impact Bonds: Structuring Considerations ...
Pay for Success Projects and Social Impact Bonds: Structuring Considerations ...Nonprofit Finance Fund
 
Cube-S : Storytelling and Panchatantra
Cube-S : Storytelling and PanchatantraCube-S : Storytelling and Panchatantra
Cube-S : Storytelling and PanchatantraVikas Kumar
 
Social media for communicators
Social media for communicatorsSocial media for communicators
Social media for communicatorsRed Shoes PR
 
8 tonnes sustainable_household_consumption
8 tonnes sustainable_household_consumption8 tonnes sustainable_household_consumption
8 tonnes sustainable_household_consumptionMichael Lettenmeier
 

Was ist angesagt? (18)

Machu picchu
Machu picchuMachu picchu
Machu picchu
 
Al Fazl International 12 September 2014
Al Fazl International 12 September 2014Al Fazl International 12 September 2014
Al Fazl International 12 September 2014
 
referente
referentereferente
referente
 
Formagrupo - Consultoría y Formación Turística y Hotelera
Formagrupo - Consultoría y Formación Turística y HoteleraFormagrupo - Consultoría y Formación Turística y Hotelera
Formagrupo - Consultoría y Formación Turística y Hotelera
 
WritingSample3
WritingSample3WritingSample3
WritingSample3
 
Al Fazl International Weekly 26 September 2014
Al Fazl International Weekly 26 September 2014Al Fazl International Weekly 26 September 2014
Al Fazl International Weekly 26 September 2014
 
Asctud1
Asctud1Asctud1
Asctud1
 
FOA Benefits Of Membership Brochure
FOA Benefits Of Membership BrochureFOA Benefits Of Membership Brochure
FOA Benefits Of Membership Brochure
 
2014 10 supplemental declaration of a. kaaihue
2014 10 supplemental declaration of a. kaaihue2014 10 supplemental declaration of a. kaaihue
2014 10 supplemental declaration of a. kaaihue
 
Fusion - Prager presentation
Fusion - Prager presentationFusion - Prager presentation
Fusion - Prager presentation
 
مدارس الخاتونات والاميرات الايوبيات في بلاد الشام في العصر الايوبيby MosaadR...
مدارس الخاتونات والاميرات  الايوبيات في بلاد الشام في العصر الايوبيby MosaadR...مدارس الخاتونات والاميرات  الايوبيات في بلاد الشام في العصر الايوبيby MosaadR...
مدارس الخاتونات والاميرات الايوبيات في بلاد الشام في العصر الايوبيby MosaadR...
 
Naved VSF Certificates
Naved VSF CertificatesNaved VSF Certificates
Naved VSF Certificates
 
iMAPpenning Slides: Design Research Practice
iMAPpenning Slides: Design Research PracticeiMAPpenning Slides: Design Research Practice
iMAPpenning Slides: Design Research Practice
 
เฉลยข้อสอบเมทริกซ์ ตอนที่ 2
เฉลยข้อสอบเมทริกซ์  ตอนที่ 2เฉลยข้อสอบเมทริกซ์  ตอนที่ 2
เฉลยข้อสอบเมทริกซ์ ตอนที่ 2
 
Pay for Success Projects and Social Impact Bonds: Structuring Considerations ...
Pay for Success Projects and Social Impact Bonds: Structuring Considerations ...Pay for Success Projects and Social Impact Bonds: Structuring Considerations ...
Pay for Success Projects and Social Impact Bonds: Structuring Considerations ...
 
Cube-S : Storytelling and Panchatantra
Cube-S : Storytelling and PanchatantraCube-S : Storytelling and Panchatantra
Cube-S : Storytelling and Panchatantra
 
Social media for communicators
Social media for communicatorsSocial media for communicators
Social media for communicators
 
8 tonnes sustainable_household_consumption
8 tonnes sustainable_household_consumption8 tonnes sustainable_household_consumption
8 tonnes sustainable_household_consumption
 

Andere mochten auch

Forest Of Bowland - Aggregate Blog
Forest Of Bowland - Aggregate BlogForest Of Bowland - Aggregate Blog
Forest Of Bowland - Aggregate BlogMarketing Lancashire
 
Sarah Lundy - visitLancashire Twitter
Sarah Lundy  - visitLancashire TwitterSarah Lundy  - visitLancashire Twitter
Sarah Lundy - visitLancashire TwitterMarketing Lancashire
 
Notes from the Heritage Network Attractions Meeting
Notes from the Heritage Network Attractions MeetingNotes from the Heritage Network Attractions Meeting
Notes from the Heritage Network Attractions MeetingMarketing Lancashire
 
The 2011 Review - Lancashire and Blackpool Tourist Board
The 2011 Review - Lancashire and Blackpool Tourist BoardThe 2011 Review - Lancashire and Blackpool Tourist Board
The 2011 Review - Lancashire and Blackpool Tourist BoardMarketing Lancashire
 
Heather morrow blackpool world heritage sit bid - pr journey
Heather morrow   blackpool world heritage sit bid - pr journeyHeather morrow   blackpool world heritage sit bid - pr journey
Heather morrow blackpool world heritage sit bid - pr journeyMarketing Lancashire
 
Mediaq information brochure_lwres
Mediaq information brochure_lwresMediaq information brochure_lwres
Mediaq information brochure_lwresBernadette Kelly
 

Andere mochten auch (8)

Rob Brown - Reputation Management
Rob Brown  - Reputation ManagementRob Brown  - Reputation Management
Rob Brown - Reputation Management
 
Forest Of Bowland - Aggregate Blog
Forest Of Bowland - Aggregate BlogForest Of Bowland - Aggregate Blog
Forest Of Bowland - Aggregate Blog
 
Sarah Lundy - visitLancashire Twitter
Sarah Lundy  - visitLancashire TwitterSarah Lundy  - visitLancashire Twitter
Sarah Lundy - visitLancashire Twitter
 
Notes from the Heritage Network Attractions Meeting
Notes from the Heritage Network Attractions MeetingNotes from the Heritage Network Attractions Meeting
Notes from the Heritage Network Attractions Meeting
 
The 2011 Review - Lancashire and Blackpool Tourist Board
The 2011 Review - Lancashire and Blackpool Tourist BoardThe 2011 Review - Lancashire and Blackpool Tourist Board
The 2011 Review - Lancashire and Blackpool Tourist Board
 
Heather morrow blackpool world heritage sit bid - pr journey
Heather morrow   blackpool world heritage sit bid - pr journeyHeather morrow   blackpool world heritage sit bid - pr journey
Heather morrow blackpool world heritage sit bid - pr journey
 
Go Ape - Blog Influencer Project
Go Ape - Blog Influencer ProjectGo Ape - Blog Influencer Project
Go Ape - Blog Influencer Project
 
Mediaq information brochure_lwres
Mediaq information brochure_lwresMediaq information brochure_lwres
Mediaq information brochure_lwres
 

Ähnlich wie SKV - Blackpool Viral

Gaspard tutorial
Gaspard tutorialGaspard tutorial
Gaspard tutorialpboulet
 
Mobile Number Portability - The Process Factory
Mobile Number Portability - The Process FactoryMobile Number Portability - The Process Factory
Mobile Number Portability - The Process FactoryBSP Media Group
 
Gruter qoobah intro
Gruter qoobah introGruter qoobah intro
Gruter qoobah introGruter
 
Presentazione comunità finanziaria 10nov11
Presentazione comunità finanziaria 10nov11Presentazione comunità finanziaria 10nov11
Presentazione comunità finanziaria 10nov11MondadoriGroup
 
Re-architecting for the 'green' cloud and lower costs. Justin Cormack
Re-architecting for the 'green' cloud and lower costs. Justin CormackRe-architecting for the 'green' cloud and lower costs. Justin Cormack
Re-architecting for the 'green' cloud and lower costs. Justin CormackChris Purrington
 
zthere construction
zthere constructionzthere construction
zthere constructionzthere corp.
 
9t rainforest menus
9t rainforest menus9t rainforest menus
9t rainforest menusAshleigh100
 
หน่วย2 เซลล์ไฟฟ้า
หน่วย2 เซลล์ไฟฟ้าหน่วย2 เซลล์ไฟฟ้า
หน่วย2 เซลล์ไฟฟ้าPornsak Tongma
 
Entrepreneurship 101 - The Nuts and Bolts of Starting a Business
Entrepreneurship 101 -  The Nuts and Bolts of Starting a BusinessEntrepreneurship 101 -  The Nuts and Bolts of Starting a Business
Entrepreneurship 101 - The Nuts and Bolts of Starting a BusinessMaRS Discovery District
 
CLEAN MASTER SERVICES
CLEAN MASTER SERVICESCLEAN MASTER SERVICES
CLEAN MASTER SERVICESlfarrington79
 
Premio empreendedor sustentavel alijo
Premio empreendedor sustentavel alijoPremio empreendedor sustentavel alijo
Premio empreendedor sustentavel alijoFUNDAÇÃO EDP
 
Baby steps and pervasive feedback agile2012
Baby steps and pervasive feedback agile2012Baby steps and pervasive feedback agile2012
Baby steps and pervasive feedback agile2012drewz lin
 
The Lean Startup - simplified
The Lean Startup - simplifiedThe Lean Startup - simplified
The Lean Startup - simplifiedStefano Bernardi
 
The Age of Slacktivism Motivating the Masses
The Age of Slacktivism Motivating the MassesThe Age of Slacktivism Motivating the Masses
The Age of Slacktivism Motivating the MassesRed Shoes PR
 

Ähnlich wie SKV - Blackpool Viral (20)

Gaspard tutorial
Gaspard tutorialGaspard tutorial
Gaspard tutorial
 
Mobile Number Portability - The Process Factory
Mobile Number Portability - The Process FactoryMobile Number Portability - The Process Factory
Mobile Number Portability - The Process Factory
 
Gruter qoobah intro
Gruter qoobah introGruter qoobah intro
Gruter qoobah intro
 
Presentazione comunità finanziaria 10nov11
Presentazione comunità finanziaria 10nov11Presentazione comunità finanziaria 10nov11
Presentazione comunità finanziaria 10nov11
 
Re-architecting for the 'green' cloud and lower costs. Justin Cormack
Re-architecting for the 'green' cloud and lower costs. Justin CormackRe-architecting for the 'green' cloud and lower costs. Justin Cormack
Re-architecting for the 'green' cloud and lower costs. Justin Cormack
 
zthere construction
zthere constructionzthere construction
zthere construction
 
9t rainforest menus
9t rainforest menus9t rainforest menus
9t rainforest menus
 
Overview of APEC Region Wine Trade 2011
Overview of APEC Region Wine Trade 2011Overview of APEC Region Wine Trade 2011
Overview of APEC Region Wine Trade 2011
 
Ppt wkc 18 novembre
Ppt wkc 18 novembrePpt wkc 18 novembre
Ppt wkc 18 novembre
 
หน่วย2 เซลล์ไฟฟ้า
หน่วย2 เซลล์ไฟฟ้าหน่วย2 เซลล์ไฟฟ้า
หน่วย2 เซลล์ไฟฟ้า
 
Wells Fargo Outline
Wells Fargo Outline Wells Fargo Outline
Wells Fargo Outline
 
Mv10 all oneslides-100408
Mv10 all oneslides-100408Mv10 all oneslides-100408
Mv10 all oneslides-100408
 
Entrepreneurship 101 - The Nuts and Bolts of Starting a Business
Entrepreneurship 101 -  The Nuts and Bolts of Starting a BusinessEntrepreneurship 101 -  The Nuts and Bolts of Starting a Business
Entrepreneurship 101 - The Nuts and Bolts of Starting a Business
 
CLEAN MASTER SERVICES
CLEAN MASTER SERVICESCLEAN MASTER SERVICES
CLEAN MASTER SERVICES
 
Premio empreendedor sustentavel alijo
Premio empreendedor sustentavel alijoPremio empreendedor sustentavel alijo
Premio empreendedor sustentavel alijo
 
CIDOC CRM in Practice
CIDOC CRM in PracticeCIDOC CRM in Practice
CIDOC CRM in Practice
 
Baby steps and pervasive feedback agile2012
Baby steps and pervasive feedback agile2012Baby steps and pervasive feedback agile2012
Baby steps and pervasive feedback agile2012
 
Interviewing: Practice Makes Perfect
Interviewing: Practice Makes PerfectInterviewing: Practice Makes Perfect
Interviewing: Practice Makes Perfect
 
The Lean Startup - simplified
The Lean Startup - simplifiedThe Lean Startup - simplified
The Lean Startup - simplified
 
The Age of Slacktivism Motivating the Masses
The Age of Slacktivism Motivating the MassesThe Age of Slacktivism Motivating the Masses
The Age of Slacktivism Motivating the Masses
 

Mehr von Marketing Lancashire

Modern history: A regional marketing project to promote the industrial herita...
Modern history: A regional marketing project to promote the industrial herita...Modern history: A regional marketing project to promote the industrial herita...
Modern history: A regional marketing project to promote the industrial herita...Marketing Lancashire
 
North West Heritage Tourism Volunteer Mapping
North West Heritage Tourism Volunteer MappingNorth West Heritage Tourism Volunteer Mapping
North West Heritage Tourism Volunteer MappingMarketing Lancashire
 
CIM Presentation: Changing the Lancashire Brandscape
CIM Presentation: Changing the Lancashire BrandscapeCIM Presentation: Changing the Lancashire Brandscape
CIM Presentation: Changing the Lancashire BrandscapeMarketing Lancashire
 
VisitLancashire - Heritage Revealed Campaign 2010
VisitLancashire - Heritage Revealed Campaign 2010VisitLancashire - Heritage Revealed Campaign 2010
VisitLancashire - Heritage Revealed Campaign 2010Marketing Lancashire
 
Heritage tourism research for the Northwest of England
Heritage tourism research for the Northwest of EnglandHeritage tourism research for the Northwest of England
Heritage tourism research for the Northwest of EnglandMarketing Lancashire
 
Lancashire and Blackpool Destination Report
Lancashire and Blackpool Destination ReportLancashire and Blackpool Destination Report
Lancashire and Blackpool Destination ReportMarketing Lancashire
 
Mark Hanson - Twitter for Business
Mark Hanson - Twitter for BusinessMark Hanson - Twitter for Business
Mark Hanson - Twitter for BusinessMarketing Lancashire
 
Sarah Lundy - visitLancashire blog
Sarah Lundy  - visitLancashire blogSarah Lundy  - visitLancashire blog
Sarah Lundy - visitLancashire blogMarketing Lancashire
 
The Jigsaw Puzzle of Tourism Online
The Jigsaw Puzzle of Tourism OnlineThe Jigsaw Puzzle of Tourism Online
The Jigsaw Puzzle of Tourism OnlineMarketing Lancashire
 
Online booking for tourism businesses
Online booking for tourism businessesOnline booking for tourism businesses
Online booking for tourism businessesMarketing Lancashire
 

Mehr von Marketing Lancashire (20)

MORE in 2013
MORE in 2013MORE in 2013
MORE in 2013
 
Blogging & Networking
Blogging & NetworkingBlogging & Networking
Blogging & Networking
 
Modern history: A regional marketing project to promote the industrial herita...
Modern history: A regional marketing project to promote the industrial herita...Modern history: A regional marketing project to promote the industrial herita...
Modern history: A regional marketing project to promote the industrial herita...
 
North West Heritage Tourism Volunteer Mapping
North West Heritage Tourism Volunteer MappingNorth West Heritage Tourism Volunteer Mapping
North West Heritage Tourism Volunteer Mapping
 
Lancashire Heritage Attractions
Lancashire Heritage AttractionsLancashire Heritage Attractions
Lancashire Heritage Attractions
 
CIM Presentation: Changing the Lancashire Brandscape
CIM Presentation: Changing the Lancashire BrandscapeCIM Presentation: Changing the Lancashire Brandscape
CIM Presentation: Changing the Lancashire Brandscape
 
VisitLancashire - Heritage Revealed Campaign 2010
VisitLancashire - Heritage Revealed Campaign 2010VisitLancashire - Heritage Revealed Campaign 2010
VisitLancashire - Heritage Revealed Campaign 2010
 
Heritage tourism research for the Northwest of England
Heritage tourism research for the Northwest of EnglandHeritage tourism research for the Northwest of England
Heritage tourism research for the Northwest of England
 
Lancashire and Blackpool Destination Report
Lancashire and Blackpool Destination ReportLancashire and Blackpool Destination Report
Lancashire and Blackpool Destination Report
 
VisitLancashire Brand Guidelines
VisitLancashire Brand GuidelinesVisitLancashire Brand Guidelines
VisitLancashire Brand Guidelines
 
Visit England Social Wizard
Visit England Social WizardVisit England Social Wizard
Visit England Social Wizard
 
Mark Hanson - Twitter for Business
Mark Hanson - Twitter for BusinessMark Hanson - Twitter for Business
Mark Hanson - Twitter for Business
 
Sarah Lundy - visitLancashire blog
Sarah Lundy  - visitLancashire blogSarah Lundy  - visitLancashire blog
Sarah Lundy - visitLancashire blog
 
Rob Brown - Social Media Overview
Rob Brown  - Social Media OverviewRob Brown  - Social Media Overview
Rob Brown - Social Media Overview
 
Heritage Revealed
Heritage RevealedHeritage Revealed
Heritage Revealed
 
Visit Lancashire Branding
Visit Lancashire BrandingVisit Lancashire Branding
Visit Lancashire Branding
 
Short Breaks Campaign Research
Short Breaks Campaign ResearchShort Breaks Campaign Research
Short Breaks Campaign Research
 
The Jigsaw Puzzle of Tourism Online
The Jigsaw Puzzle of Tourism OnlineThe Jigsaw Puzzle of Tourism Online
The Jigsaw Puzzle of Tourism Online
 
Online booking for tourism businesses
Online booking for tourism businessesOnline booking for tourism businesses
Online booking for tourism businesses
 
Facing The Future by Locum
Facing The Future by LocumFacing The Future by Locum
Facing The Future by Locum
 

Último

TOUR & ITS TYPE
TOUR & ITS   TYPE   TOUR & ITS   TYPE
TOUR & ITS TYPE kittustudy7
 
Dive Into Paradise What Makes Na Pali Coast Snorkeling A Must-Do Experience
Dive Into Paradise What Makes Na Pali Coast Snorkeling A Must-Do ExperienceDive Into Paradise What Makes Na Pali Coast Snorkeling A Must-Do Experience
Dive Into Paradise What Makes Na Pali Coast Snorkeling A Must-Do ExperienceHanalei Charters
 
Holi Celebrations around the world in 2024.pdf
Holi Celebrations around the world in 2024.pdfHoli Celebrations around the world in 2024.pdf
Holi Celebrations around the world in 2024.pdfNeerajChaudhary99
 
Strategic Dive Advanced Digital Marketing Efforts
Strategic Dive Advanced Digital Marketing EffortsStrategic Dive Advanced Digital Marketing Efforts
Strategic Dive Advanced Digital Marketing EffortsRezStream
 
Best experience in France - Love Country
Best experience in France - Love CountryBest experience in France - Love Country
Best experience in France - Love Countrynewalex15115
 
Uttarakhand, best religious places in Uttarakhand
Uttarakhand, best religious places in UttarakhandUttarakhand, best religious places in Uttarakhand
Uttarakhand, best religious places in Uttarakhandpalakdigital7
 
Unlock Freedom in Paris with LuggageLockerParis: Top 10 Places to Visit in Pa...
Unlock Freedom in Paris with LuggageLockerParis: Top 10 Places to Visit in Pa...Unlock Freedom in Paris with LuggageLockerParis: Top 10 Places to Visit in Pa...
Unlock Freedom in Paris with LuggageLockerParis: Top 10 Places to Visit in Pa...Luggage Locker
 
Planning A Scuba Adventure Here’s How To Secure Your License In Hilo
Planning A Scuba Adventure Here’s How To Secure Your License In HiloPlanning A Scuba Adventure Here’s How To Secure Your License In Hilo
Planning A Scuba Adventure Here’s How To Secure Your License In HiloHilo Ocean Adventures
 
Priceinworld - Gasoline, Diesel, and Energy Price By Country
Priceinworld - Gasoline, Diesel, and Energy Price By CountryPriceinworld - Gasoline, Diesel, and Energy Price By Country
Priceinworld - Gasoline, Diesel, and Energy Price By CountryPriceinworld
 
TrueTravel tour agency "Golden path of Uzbekistan"
TrueTravel tour agency "Golden path of Uzbekistan"TrueTravel tour agency "Golden path of Uzbekistan"
TrueTravel tour agency "Golden path of Uzbekistan"tokhirova06
 
TrueTravel tour agency "Golden path of Uzbekistan"
TrueTravel tour agency "Golden path of Uzbekistan"TrueTravel tour agency "Golden path of Uzbekistan"
TrueTravel tour agency "Golden path of Uzbekistan"tokhirova06
 
History and Culture of Uttarakhand - Uttarakhand Formation Day
History and Culture of Uttarakhand - Uttarakhand Formation DayHistory and Culture of Uttarakhand - Uttarakhand Formation Day
History and Culture of Uttarakhand - Uttarakhand Formation DayBadhriNarayanan21
 
Tour & Travel Packages | Domestic Tours India | Driver Car India Haryana
Tour & Travel Packages | Domestic Tours India | Driver Car India HaryanaTour & Travel Packages | Domestic Tours India | Driver Car India Haryana
Tour & Travel Packages | Domestic Tours India | Driver Car India Haryanarajtourguide321
 
Exploring Rupin Pass Trek: A comprehensive Guide
Exploring Rupin Pass Trek: A comprehensive GuideExploring Rupin Pass Trek: A comprehensive Guide
Exploring Rupin Pass Trek: A comprehensive GuideBikat Adventures
 
Make Pure Connection with Allah through our Cheapest Hajj Packages
Make Pure Connection with Allah through our Cheapest Hajj PackagesMake Pure Connection with Allah through our Cheapest Hajj Packages
Make Pure Connection with Allah through our Cheapest Hajj PackagesAdeeba Tour and Travels
 
Han River by Night in Da Nang, VN (越南峴港 韓江之夜).ppsx
Han River by Night in Da Nang, VN (越南峴港 韓江之夜).ppsxHan River by Night in Da Nang, VN (越南峴港 韓江之夜).ppsx
Han River by Night in Da Nang, VN (越南峴港 韓江之夜).ppsxChung Yen Chang
 

Último (19)

Ugandan Odyssey A Sixteen day safari Around Uganda
Ugandan Odyssey A Sixteen day safari Around UgandaUgandan Odyssey A Sixteen day safari Around Uganda
Ugandan Odyssey A Sixteen day safari Around Uganda
 
TOUR & ITS TYPE
TOUR & ITS   TYPE   TOUR & ITS   TYPE
TOUR & ITS TYPE
 
Discover Manali: Marvels & Must-See Spots
Discover Manali: Marvels & Must-See SpotsDiscover Manali: Marvels & Must-See Spots
Discover Manali: Marvels & Must-See Spots
 
Dive Into Paradise What Makes Na Pali Coast Snorkeling A Must-Do Experience
Dive Into Paradise What Makes Na Pali Coast Snorkeling A Must-Do ExperienceDive Into Paradise What Makes Na Pali Coast Snorkeling A Must-Do Experience
Dive Into Paradise What Makes Na Pali Coast Snorkeling A Must-Do Experience
 
Holi Celebrations around the world in 2024.pdf
Holi Celebrations around the world in 2024.pdfHoli Celebrations around the world in 2024.pdf
Holi Celebrations around the world in 2024.pdf
 
Strategic Dive Advanced Digital Marketing Efforts
Strategic Dive Advanced Digital Marketing EffortsStrategic Dive Advanced Digital Marketing Efforts
Strategic Dive Advanced Digital Marketing Efforts
 
Best experience in France - Love Country
Best experience in France - Love CountryBest experience in France - Love Country
Best experience in France - Love Country
 
Uttarakhand, best religious places in Uttarakhand
Uttarakhand, best religious places in UttarakhandUttarakhand, best religious places in Uttarakhand
Uttarakhand, best religious places in Uttarakhand
 
Unlock Freedom in Paris with LuggageLockerParis: Top 10 Places to Visit in Pa...
Unlock Freedom in Paris with LuggageLockerParis: Top 10 Places to Visit in Pa...Unlock Freedom in Paris with LuggageLockerParis: Top 10 Places to Visit in Pa...
Unlock Freedom in Paris with LuggageLockerParis: Top 10 Places to Visit in Pa...
 
Planning A Scuba Adventure Here’s How To Secure Your License In Hilo
Planning A Scuba Adventure Here’s How To Secure Your License In HiloPlanning A Scuba Adventure Here’s How To Secure Your License In Hilo
Planning A Scuba Adventure Here’s How To Secure Your License In Hilo
 
Priceinworld - Gasoline, Diesel, and Energy Price By Country
Priceinworld - Gasoline, Diesel, and Energy Price By CountryPriceinworld - Gasoline, Diesel, and Energy Price By Country
Priceinworld - Gasoline, Diesel, and Energy Price By Country
 
TrueTravel tour agency "Golden path of Uzbekistan"
TrueTravel tour agency "Golden path of Uzbekistan"TrueTravel tour agency "Golden path of Uzbekistan"
TrueTravel tour agency "Golden path of Uzbekistan"
 
PRESENTACIÓN FROM MADRID TO MYSTOWICE.pptx
PRESENTACIÓN FROM MADRID TO MYSTOWICE.pptxPRESENTACIÓN FROM MADRID TO MYSTOWICE.pptx
PRESENTACIÓN FROM MADRID TO MYSTOWICE.pptx
 
TrueTravel tour agency "Golden path of Uzbekistan"
TrueTravel tour agency "Golden path of Uzbekistan"TrueTravel tour agency "Golden path of Uzbekistan"
TrueTravel tour agency "Golden path of Uzbekistan"
 
History and Culture of Uttarakhand - Uttarakhand Formation Day
History and Culture of Uttarakhand - Uttarakhand Formation DayHistory and Culture of Uttarakhand - Uttarakhand Formation Day
History and Culture of Uttarakhand - Uttarakhand Formation Day
 
Tour & Travel Packages | Domestic Tours India | Driver Car India Haryana
Tour & Travel Packages | Domestic Tours India | Driver Car India HaryanaTour & Travel Packages | Domestic Tours India | Driver Car India Haryana
Tour & Travel Packages | Domestic Tours India | Driver Car India Haryana
 
Exploring Rupin Pass Trek: A comprehensive Guide
Exploring Rupin Pass Trek: A comprehensive GuideExploring Rupin Pass Trek: A comprehensive Guide
Exploring Rupin Pass Trek: A comprehensive Guide
 
Make Pure Connection with Allah through our Cheapest Hajj Packages
Make Pure Connection with Allah through our Cheapest Hajj PackagesMake Pure Connection with Allah through our Cheapest Hajj Packages
Make Pure Connection with Allah through our Cheapest Hajj Packages
 
Han River by Night in Da Nang, VN (越南峴港 韓江之夜).ppsx
Han River by Night in Da Nang, VN (越南峴港 韓江之夜).ppsxHan River by Night in Da Nang, VN (越南峴港 韓江之夜).ppsx
Han River by Night in Da Nang, VN (越南峴港 韓江之夜).ppsx
 

SKV - Blackpool Viral

  • 2. !"#$%&'()#*+#"%#,-#)&.)/#(0,10&,)1,/)2&'"%(3)!4) •! !"#$$#$%&'()*+,+!-.+/0*+1234')+1#5/+6((#')+72$)2$+*#$8'+9::;+2$+0+82$*<='3+0882<$5+52+=034'5+5/'+"(08'+ 0*+0+)'*>$0>2$+#$8(<)#$%+5/'+3'(280>2$*+2?+@0$8/'*5'3A*++B/3#*5=0*+#8'C3#$4+52+!"#$$#$%&'()*+#$+D'8'=E'3+ :FG+ •! H3E#*+,+!-.+(0<$8/')+5/'+5/#*+(0$)=034+52+0+52<3#*5+=034'5+1#5/+0+E3#'?+52+3'0I3=+@0$8/'*5'3A*+"(08'+2$+5/'+ #$5'3$0>2$0(+8<(5<30(+=0"G++ •! @034'>$%+@0$8/'*5'3+,+!-.+1234')+1#5/+@034'>$%+@0$8/'*5'3+?23+?2<3+J'03*+52+)3#K'+5/'+"32=2>2$+2?+ 5/'+B#5JG+ •! L'*5+2?+5/'+M235/+N'*5+OMND6P+,+!-.+1'3'+E32<%/5+#$+52+=0Q#=#*'+RS+032<$)+5/'+3'*'038/+0$)+&(=#$%+2?+0+ T.+*'3#'*+?32$5')+EJ+72J)+U32**=0$+52+<$82K'3+52<3#*=+%'=*+#$+5/'+3'%#2$G+ •! @0%$0++!8#'$8'+6)K'$5<3'+B'$53'+C+!-.+(0<$8/')+5/'+0103)+1#$$#$%+*8#'$8'+8'$53'+#$+9::VG+ •! U2()'$+!W<03'+!/2""#$%+B'$53'+ON033#$%52$P+,+!-.+/0$)(')+5/'+"3'C(0<$8/+RS+"32=2>$%+5/'+$'1+2X'3#$%+ 0$)+#$83'0*#$%+?22Y0((+#$+5/'+23#%#$0(+8'$53'G+
  • 3. •! 56789):1,-1(;%"#)1,/)<=1->+&&=)?&'"%(2)<&1"/)@) $%(%2<=1->+&&=) •! A%*)3&,2;)+#"%&/)&.)"#21%,#/)!4) <"%#.B) •! ?&)C"%,D)<=1->+&&=)."&,2E&.E3%,/)13&,D)FG) ;&=%/1H31>#"()%,)03#).&")2;#)(21"2)&.)2;#)('33#") (#1(&,I) •! ?&)#,-&'"1D#)<"%2()2&)21>#)1)."#(;)=&&>)12)<=1->+&&=)1()1) ;&=%/1H)/#(0,10&,)J2;#)-=%#,2)%()1K1"#)&.)2;#),#D10$#) +#"-#+0&,()1((&-%12#/)K%2;)2;#)"#(&"2LI) •! ?&)"1%(#)1K1"#,#(()&.)<=1->+&&=)13&,D)&+%,%&,E.&"3%,D) M&'",1=%(2(9)-"#12#)1),#K)NC'OOP)%,)2"1/%0&,1=)1,/)&,=%,#) 3#/%1I)
  • 12. Viral campaign to bring Strictly Come Dancing final back to Blackpool)
  • 15. F(#.'=) A##)<=1->+&&=) =%,>() /%[#"#,2=H)E)K#)/&I) 21+52+%'5+ 52+L(084"22(+ T30#$+>='*+ 52+L(084"22(+ ]I8#0(+ :12#(2)<=1->+&&=),#K())) L(084"22(+ T2<3#*=+*#5'+ Tara to give the Wurlitzer a whirl ! !"#$%&'(%)&*++,&-&./"$0122/&./2334#& L(084"22(+^B+ _K'$5*+ F+=&1/)H&'")C#(2)(;&2()2&)&'")&,=%,#)D1==#"H);#"#) 80('$)03+++ U%((#/)2;#)NVW)%=='3%,10&,(X) &&&;;III)1;;;;III)?;#) 6&"=/)S%"#K&">() R;13+%&,(;%+()%() U(0=232<*+T.+8'('E3#5JZ+[T+%#3(+0$)+8(0**#80((J+530#$')+"#0$#*5+ -&3%,D)2&)<=1->+&&=)) /0*+088'"5')+0+8/0(('$%'+52++"'3?23=+05+L(084"22(+T21'3+G+ 54"6&72#4888& ?1>#)&'")('"$#H)2&) T,/)2;#)FGP() .1$&'"%2#)T"#K&">) U&"#)/#21%=())) Y()2;#)<%D)Z,#)2;#)K&"=/P()C#(2) "&==#")-&1(2#"X)).25'+M21+ 54"6&72#4888&
  • 18. Results •!More than 350 pieces of editorial coverage •! 1 hour 42 mins of TV coverage, including BBC1 Breakfast, and BBC1, ITV, C5, SKY lunchtime, evening, early evening and Ten PM news. BBC News Channel and Sky covered as rolling news. 2hrs 8mins of radio, including BBC Radio 1, 2, 4,6 and Five Live as well as regional BBC and commercial stations all over the UK. BBC Radio 1 Saturday 16th featured an eight minute talk-up by DJ Nihal. Advertising Value Equivalent (AVE): £1,458,003/ PR Value: Over £6m •! 355 tweets on Twitter that have a total following of 117,481 including key commercial tweets from Telegraph Travel – Daily Telegraph Travel, Telegraph MG – Daily Telegraph paper itself, Guardian News – The Guardian paper itself, Guardian Travel – The Guardian Travel section, The Sun Video, ITN News video channel, Travelmail, The Express on Sunday, the travel pages of Daily Mail and Mail on Sunday among others. •! Over 70,000 users have watched the film via YouTube sources, of which there are currently five channels. The Visit Blackpool channel alone is showing 63,159 views, with 346 comments. •! Featured on more than 50 worldwide blogs including Mail Online, Telegraph Travel, Guardian Travel, Travel Weekly and PR Week’s Points of Hugh.
  • 19. T/0$4+J2<+?23+(#*5'$#$%GG+ 6$J+W<'*>2$*`+