20. What Makes Day Visitors Come? Purpose Visits % Visiting friends/relatives 55,148k 28% General day out/explore 28,313k 14% Walking, cycling, water sports 26,727k 14% Visitor attraction 20,575k 11% A meal 16,355k 8% Night out 15,999k 8% Special shopping trip 12,246k 6% Watch a sports event 8,286k 4% Special event 4,600k 2% Cinema/ theatre/ concert etc 3,842k 2% Participate in sports 3,664k 2% Total 195,755k 100%
22. How much do visitors spend? Domestic overnight visitors to the Northwest Inbound Visitors to the Northwest Average spend per trip £170 £365
23. Average Spend per Person by Day Visitors Spend Special shopping trip £77.24 Night out £39.61 Attend special event £37.60 Watch sports event £34.50 General day out/explore £30.10 Visitor attraction £29.46 A Meal £26.31 Participate in sports £26.24 Activity (walking, cycling etc) £24.95 Cinema/ theatre/ concert £23.98 Visiting friends/relatives £19.25 Total £33.92
24. The Top Northwest Destinations for Staying Visitors % GB population visited in last year The Lake District 9.8% Blackpool 7.1% Manchester 5.1% Windermere 4.4% Chester 3.6% Cumbrian Coast 3.2% Liverpool 3.1% Kendal 2.7% Keswick 2.7% Southport 2.0%
25. The Top Northwest Destinations for Day Visitors % Northwest Day Trips Manchester 17.2% Liverpool 7.2% Blackpool 7.2% Chester 5.3% Windermere 4.7% Warrington 2.4% Southport 2.4% Carlisle 2.4% Preston 2.4% Bolton 1.9%
26. The Top Northwest Destinations for Business Visitors % Northwest Business Trips Manchester 29.8% Liverpool 12.1% Preston 5.2% Chester 4.9% Blackpool 4.4% Warrington 3.6% Bolton 2.5% Wigan 1.9% Carlisle 1.7% Bury 1.4%