Winning Tourism Business with Online Distribution and Bookings
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The document discusses how tourism businesses can use the internet to increase profits through online distribution and booking. It notes that 85% of consumers plan to research or book travel online, but less than 5% of small tourism businesses are bookable online. By setting up online booking on a business website, unused inventory can be sold through commission-based partners, increasing occupancy from 60% to 80% and profits by over 50% in one example. The key is for tourism businesses to get online booking capabilities set up on their website to take advantage of online consumer behavior.
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Winning Tourism Business with Online Distribution and Bookings
- 1. Martyn Collins OBE WINNING TOURISM BUSINESS
- 2. Martyn Collins O nline B ooking E vangelist WINNING TOURISM BUSINESS
- 10. c 10,000 online enquiries for accommodation per hour! This distribution generates…
- 11. Profitability Assuming : 10 room hotel £50 per room / night average charge Fixed costs of £3,000 per month (£100 per night) Mortgage, rates, services, staff etc. Variable cost of £10 per room per night when occupied Breakfast, cleaning etc. Hotel open 46 weeks per year Current average occupancy of 60%
- 12. Profitability At 60% occupancy Revenue = £50 x 6 rooms x 7 nights x 46 weeks = £96,600 Fixed cost = £3000 x 12 months = £36,000 Variable costs = £10 x 6 guests x 7 nights x 46 weeks = £19,320 Profit / income generated = £96,600 - £36,000 - £19,320 = £41,280 10 8 7 6 5 4 3 2 1 9
- 13. Profitability Assuming : 10 room hotel £50 per room / night average charge Fixed costs of £3,000 per month (£100 per night) Mortgage, rates, services, staff etc. Variable cost of £10 per room per night when occupied Breakfast, cleaning etc. Hotel open 46 weeks per year Current average occupancy of 80% Now selling unsold stock through commission based partners Commission rate of 20%
- 14. Profitability At 80% occupancy Revenue = £50 x 8 rooms x 7 nights x 46 weeks = £128,800 [+ 34%] Fixed cost = £3000 x 12 months = £36,000 Variable costs = £10 x 8 guests x 7 nights x 46 weeks = £25,760 Profit = £128,800 - £36,000 - £25,760 - £6,440 = £60,600 An increase of £19,320 Commission = 2 rooms x £50 x 7 nights x 46 weeks x 20% = £6,440 10 8 7 6 5 4 3 2 1 9 + 236% + 60% + 0%