2. What is YouTube?
โข It started by Jawed Karim, Steve Chen, and Chad Hurley, YouTube first launched in 2005
and has now become one of the most visited websites in the history of the internet.
โข YouTube allows users to upload, view, rate, share, add to playlists, report, comment on
videos, and subscribe to other users. It offers a wide variety of user-generated and
corporate media videos. Available content includes video clips, TV show clips, music
videos, short and documentary films, audio recordings, movie trailers, live streams, and
other content such as video blogging.
21. Define your mission and audience
โข What do you want to be known for? What does success look like to you?
โข What genre does your channel fall into? What are other creators doing in that
category? Which ones do you like the most and why?
โข Who is your audience?
โข How do you want your channel to look in five years?
โข Who are your favorite YouTube creators and what makes them memorable to you?
โข Who do you think will be drawn to your videos?
โข Will your channel resonate with a specific group of people?
43. YouTube Live
YouTube Live and Premieres allow Creators to bring viewers together in real-time to learn, discuss and to form new social communities.
44. https://youtube.com/live where viewers can always find the most compelling live events happening on YouTube. Viewers can also
subscribe to their favorite YouTube live-streaming channels to be notified of upcoming live streams and Premieres.
48. โข Inserting Keywords and Phrases Into Your Titles
โข Incorporate Keywords in Your Descriptions
โข Add Subtitles/CC.
โข Spend Time on Your Tags.
โข choose carefully Up Your Thumbnail.
https://sproutsocial.com/insights/youtube-optimization/
49. Upload in the proper format: Ensure you export the video from your
editor in a format that will easily upload to YouTube.
https://support.google.com/youtube/troubleshooter/2888402#ts=2888408
59. Tracking YouTube analytics is an important part of any YouTube marketing
strategy. Find out how to use your data to grow your channel.
60.
61. Select Advanced Mode in the upper right corner for a more detailed breakdown
of your channel analytics, as well as metrics for individual videos.
62. To download a report, choose the parameters you want to track in Advanced
Mode. Then, click the downward pointing arrow in the upper right corner.
Choose Google Sheets or .csv file to generate your report.
63. From Advanced Mode, you can also click Compare To in the upper right corner.
This allows you to compare year-over-year channel growth, first 24-hour video
performance, and how individual videos perform against your overall channel
stats.
64. YouTube Analytics groups
Groups are a customizable collection of up to 500 of your videos, playlists, or
channels. You can arrange similar pieces of content together and see their data
in one place with groups.
73. YouTube Creator Academy
YouTube has launched Creator Academy offering free online courses
to help serious users - which should probably include every musician
trying to grow their audience - create better videos and improve
channel performance.
77. โข Whatโs the goal of this video?
โข Who is the audience of this video?
โข Whatโs our video topic?
โข What are the key takeaways of the video? What should viewers learn from watching it?
โข Whatโs our call-to-action? What do we want viewers to do after theyโve finished watching the
video?
