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Similar to Mobile Revolution | Cosa cambia per le persone, cosa cambia per i designer.
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Mobile Revolution | Cosa cambia per le persone, cosa cambia per i designer.
- 1. © Copyright 2013 Avanade Inc. All Rights Reserved.
MOBILE REVOLUTION
Cosa cambia per le persone,
cosa cambia per i designer.
FrancescaTassistro | Creative Lead @ Avanade
- 5. © Copyright 2013 Avanade Inc. All Rights Reserved.
People want to talk to other people -
not a house, or an office, or a car.
Given a choice, people will demand the
freedom to communicate wherever
they are, unfettered by the infamous
copper wire. It is that freedom we
sought to vividly demonstrate in 1973.
1973
Martin Cooper
- 6. © Copyright 2013 Avanade Inc. All Rights Reserved.
People want to talk to other people -
not a house, or an office, or a car.
Given a choice, people will demand the
freedom to communicate wherever
they are, unfettered by the infamous
copper wire. It is that freedom we
sought to vividly demonstrate in 1973.
1973talk to other people
Martin Cooper
- 9. © Copyright 2013 Avanade Inc. All Rights Reserved.
Among smartphone owners age 18-44,
making phone calls accounts for only 16%
of the total time spent with their devices,
whereas the remaining 84% of time is
spent texting and interacting with email
and social networks.
2013
Ricerca IDC per Facebook
- 10. © Copyright 2013 Avanade Inc. All Rights Reserved.
Among smartphone owners age 18-44,
making phone calls accounts for only 16%
of the total time spent with their devices,
whereas the remaining 84% of time is
spent texting and interacting with email
and social networks.
2013
Ricerca IDC per Facebook
making phone calls accounts for only 16%
- 12. © Copyright 2013 Avanade Inc. All Rights Reserved.
COSA CAMBIA
PER LE PERSONE
- 13. © Copyright 2013 Avanade Inc. All Rights Reserved.
L’INTERAZIONE
CON I DEVICE DIGITALI
#1
- 14. © Copyright 2013 Avanade Inc.All Rights Reserved | Pag
GRAPHIC
USER INTERFACE
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USER INTERFACE
NATURAL
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EXPERIENCE DIVIDE
16
EXPERIENCE DIVIDE
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EXPERIENCE DIVIDE
17
EXPERIENCE DIVIDE
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L’INTERAZIONE
CON IL CONTESTO
#2
- 19. © Copyright 2013 Avanade Inc.All Rights Reserved | Pag
INTEGRARE
SECOND
SCREEN
FIRST
SCREEN’
- 20. © Copyright 2013 Avanade Inc.All Rights Reserved | Pag
ARRICCHIRE
REALTA’
AUMENTATA
REALTA’
- 21. © Copyright 2013 Avanade Inc.All Rights Reserved | Pag
ARRICCHIRE
REALTA’
REALTA’
AUMENTATA
- 24. © Copyright 2013 Avanade Inc. All Rights Reserved.
COSA CAMBIA
PER I DESIGNER...
- 25. © Copyright 2013 Avanade Inc. All Rights Reserved.
DISEGNARE PER
UN’INTERAZIONE
NATURALE
#1
- 26. © Copyright 2013 Avanade Inc.All Rights Reserved | Pag
ARE NOT
NATURAL
INTERFACES
NATURAL
DONALD NORMAN
- 27. © Copyright 2013 Avanade Inc.All Rights Reserved | Pag
NUOVE CONVENZIONI
SVILUPPARE
TURN OVER
TO
MUTE
- 28. © Copyright 2013 Avanade Inc.All Rights Reserved | Pag
L’APPRENDIMENTO
FAVORIRE
- 29. © Copyright 2013 Avanade Inc.All Rights Reserved | Pag
CULTURE
COMPRENDERE
DIVERSE
- 30. © Copyright 2013 Avanade Inc. All Rights Reserved.
SFRUTTARE
LE CARATTERISTICHE
DEL MOBILE
#2
- 31. © Copyright 2013 Avanade Inc.All Rights Reserved | Pag
GEOLOCALIZZAZIONE
ACCU
WEATHER
- 32. © Copyright 2013 Avanade Inc.All Rights Reserved | Pag
GEOLOCALIZZAZIONE
GOOGLE
NOW
- 35. © Copyright 2013 Avanade Inc.All Rights Reserved | Pag
GIROSCOPIO
ACCELEROMETRO
- 36. © Copyright 2013 Avanade Inc.All Rights Reserved | Pag
FOTOCAMERA
SCREEN
UNLOCK
- 37. © Copyright 2013 Avanade Inc.All Rights Reserved | Pag
FOTOCAMERA
AIR
GESTURE
- 38. © Copyright 2013 Avanade Inc.All Rights Reserved | Pag
SENSORE PROSSIMITA’
DIRECT
CALL
- 39. © Copyright 2013 Avanade Inc.All Rights Reserved | Pag
NEARESTTUBE
GEOLOCALIZZAZIONE
REALTA’
AUMENTATA
- 40. © Copyright 2013 Avanade Inc.All Rights Reserved | Pag
NEARESTTUBE
ORIENTAMENTO
- 41. © Copyright 2013 Avanade Inc. All Rights Reserved.
DISEGNARE
PER ECOSISTEMI
#3
- 43. © Copyright 2013 Avanade Inc. All Rights Reserved.
CONSIDERARE
CONTESTO FISICO
#4
E SOCIALE
- 50. © Copyright 2013 Avanade Inc.All Rights Reserved | Pag
HUMAN
BEING
ATTHE
CENTER