The US bottled water industry has grown significantly due to aggressive marketing portraying bottled water as safer and purer than tap water. However, bottled water production places strain on water resources and contributes to environmental issues. Extraction of groundwater for bottling has lowered water tables and harmed local communities that rely on water. Transportation and disposal of bottles also wastes oil resources and adds to municipal solid waste. Stricter oversight is needed to ensure bottlers accurately disclose water sources and consumers have access to information about bottled water contents.

1. US Bottled water revolution
(Want + aggressive marketing = Need)

2. •Farmers, fishers &others who depended on water for their
livelihood, were suffering from concentrated water
extraction as water table drop quickly.
•Extracting more water from ground to meet the growing
demand and imbalance of the ecosystem.
•Transportation of bottled water resulted in consumption of
1.5 million barrels of oil annually,which can be used to fuel
10000 cars per year.

3. Issues
• Beverage industry`s aggressive marketing, viewed
bottled water as a safer and purer choice.
• BMC showed that the consumption volume of
bottled water increased by 8.25 billion gallon
compared to 2005.
• In 2011, total bottled water sales in the U.S. hit
9.1 billion gallons — 29.2 gallons of bottled water
per person, according to sales figures from
Beverage Marketing Corp.

4. Cont….
• After use bottle containers added to the
municipal solid waste which released highly toxic
chemicals & contaminants into the air when
burned.
• Acc. To FDA’s rules bottlers were required to
declare the source of water but found that
bottlers were not implementing strictly.

5. Suggestion
• Consumers should have right to information about
bottled water.
• Fundamental duties of the govt is to provide basic
service to people,improve water treatment process
& expand neccesaey infrastrucre to increase quality
of tap water assuring safe and sustainable sources of
tap water
• Banning is not a solution it effect on national income.
• Rain water harvesting for every plant