In the do it yourself age, You Are the Media. Nonprofit organizations can report their own news and attract an audience.

1. You are the media
Nonprofits generating news
coverage in the Internet age
By L.A. Lorek
Think Big:
Nonprofit
organizations
delivering the
news
BY L.A. LOREK

3. Oh No! What do I do now?

4. You are the
media now
•Community
•Collaborate
• Crowd-source
•Content
creation

5. I learned to
report on this

6. Do you have a mobile strategy?
•Mobile devices will be
the world’s primary
connection to the
Internet by 2020

7. Traditional Broadcasting

8. New Media
laptop, smart phone, flip
camera, tripod and a
power strip for sharing

9. NEW MEDIA
Tech Blogger Leo Laporte with NewTek’s
Tricaster production studio in a backpack .

10. Ben Elowitz co-founder of Wetpaint,

11. The
Growth of
Social
Media
personalize
media.com

12. Facebook
Nation
• More than 500 million
active users
• 50% of its active users log
on to Facebook in any given
day
• Average user has 130
friends
• People spend over 500
billion minutes per month
on Facebook

13. Twitter is
not a fad

15. Where to begin?
• Google – get a G-mail account to access
all the free Google applications and
then subscribe to Google’s RSS reader
to subscribe to blogs.
• Technorati - type in your organization’s
name and subscribe to all the blogs that
mention them.

17. What next?
• You also need Twitter, Facebook and LinkedIn
accounts.
• Flickr account for photo sharing.
• Youtube account for video.
• Register at Digg and Stumbleupon for promoting
content
• Get a Plancast account to promote events
• Get a Del.icio.us account for bookmarking
favorite sites

18. Build Your Online Community
• Engage with your audience
• Listen to them
• Respond
• Ask for help: Crowdsource to
create new content

20. American Cancer Society’s
morebirthdays.com

23. Be Human

24. Be Different

25. Take a chance

26. Ignore
Social
Media
at your
own
peril.

27. Do not forget to
unplug and get
back to nature