2. The Company – Fact Sheet Saelkerinn Ltd. Est. 2006 Founded and fully owned by Jóhannes Thor Ævarsson Main activity is import and wholesale of food Fully owned office and warehouse Saelkerinn has five employes
3. Saelkerinn the story Saelkerinn was formed in the fall of 2006 and has been growing ever since We purchased new facilites in the summer of 2007 and moved to Akralind 5 The variety of products we provide is constantly growing We take pride in keeping everything we sell in stock Due to a great success in our products and service we expanded our sales team in 2008
4. The Icelandic Market Saelkerinn Ltd. is one of Iceland´s leading company in import of seafood and sushi products We strive to keep our customers happy and are willing to go the extra mile to provide high quality service We visit all major food stores in Reykjavík every week and some every day Population of larger Reykjavík area is 180.000 Having worked as a head chef in restaurants for many years, the owner has close connections to all the top restaurants in Reykjavík
5. Our main markets All biggest super/mini markets in Reykjavik on regular visit basis. Most of the biggest supermarkets in Iceland and outside of Reykjavik Hypermarkets All fine dining restaurants and hotels in Reykjavik. Gourmet stores Fishstores
6. Our Main Brands Denmark Meyer Food - Vinegar Læsø Salt Syderi – Sea salt Lehnsgaard - Oils Josh. Tvilling filletfabrik A/S – Fresh Tuna from Sri Lanka Chokolade compagniet - Vinegar Bornmarketing - Honning Borngros - Mustard and rapeseed oil Japan Harro foods – Japanese products UK
8. Our Main Brands Belgium Galana Frozenfood – Seafood Deliboy - Scallops Seaboy - Tigershrimps France Valette foie gras – Duck breast, foie gras La fruitier du val evel – Fruit purré La Tourangelle – Oils Francep-International - Ceps, chanterelle, morello and truffle Terre Exotique – Spices and salts
9. Why work with Saelkerinn We are a relatively young company and very ambitious in giving an outstanding service We have a powerful salesteam with great experience in the field We cover the whole market, retail & catering We plan to grow safely but surely If our customer needs a product, we can get it We use our expertise to sell our brands to professionals in the field We take pride in our knowledge regarding quality and origin of the products we sell
11. Iceland Fact Sheet Predictions from the Icelandic Tourist Board Size 103.000 sq km Total population 330.000 The capital is Reykjavik Tourism is the fastest growing business in Iceland Tourist forecast for 2010 600.000 http://www.ferdamalastofa.is/displayer.asp?cat_id=503