Brm report

of 44
St. Kabir Institute of Professional Studies.
Topic:- Comparative Analysis of McDonald‟s and
Dominos with respect to Customer Preference.
Submitted to:- Submitted by:-
Dr. Manish Thaker Lalit Soni (35)

of 44
LATTER OF AUTHORITARIAN
27th November,
Dear Reader,
We are authorized by our course instructor, Mr. Manish Thaker
to prepare a research report on “Comparative Analysis of
McDonald‟s and Dominos with respect to Customer Preference”
to be submitted by 27th November, 2012.
This is done in partial fulfillment of the course Business
Research Methodology.
Sincerely
Lalit Soni(35)

of 44
ACKNOWLEDGEMENT
I, the undersigned, Lalit Soni here by, declare that this
dissertation titled Comparative Analysis of McDonald‟s and
Dominos with respect to Customer Preference in Ahmedabad is
an original and bonafide work carried out under the guidance of
Prof. Manish Thaker, St. Kabir Institute of Professional Studies,
Ahmedabad.
The empirical findings in this report are based on the data
collected.
This dissertation does not form any basis for other degree or
diploma.
______________________
Date :
Place: Ahmedabad

of 44
Table of Contents:-
1) Executive Summary
2) Introduction
3) Literature Review
4) Research Proposal
5) Data Analysis by SPSS
6) Annexure
7) Finding
8) Conclusion

of 44
Executive Summery
This report contains the detailed research
about the “Comparative Analysis of McDonald‟s
and Dominos with respect to Customer
Preference”. The aim of the research is to
evaluate customer perception in terms of
secondary market food services offered by
McDonald and Dominos Restaurants. The
research was conducted in the period of
September to November. The target population of
the research was the people of Ahmadabad. Out
of this the sample size of 100 were drawn based
on convenient sampling technique. The research
was done by filling the questionnaire which was
fully drawn on the basis of the research
objectives.

of 44
Introduction:-
McDonald and Dominos both gives same kind of facility but
sometime McDonald gives many kind of facilities with new
schemes by reasonable price which is good for consumer and by
this consumer perception change toward the McDonald and
Dominos gives good facility but compare to McDonald much
not good facility.
Still people attracted toward McDonald Compare to Dominos.
Research Objectives:
The key objectives of the research are identified as following:
 To know that who gives best Taste and Services.
 To know that why people attracted toward fast food
restaurant.
 To know about McDonald and Dominos Ambience.

of 44
Research Design:- According to our Research, Research Design
is a Descriptive Research because Descriptive says that the
collect data from People and there attributes.
Research design is the that phase where researcher has to detail
a plan in which alternatives are going to be chose at each of the
following stages.
 Selection of type of research.
 Selection of sample size and sampling techniques.
 Selection of methods of data analysis.
Research Methodology:- In a research methodology we
researched on different kind of method.
 By mailing
 By face to face

of 44
Methods of Data Analysis:- The 11 questions filled from the
customers and in this 10 questions was frequency and 1 question
result got by Crosstab.
The all data analysis by SPSS
software.
Hypothesis:-It is a assumption about the McDonald‟s and
Dominos Customer parameter.
Hypothesis is a formal statement that presents the expected
relationship between an independent and dependent
variable.”(Creswell 1994)
We have taken Hypothesis on this topic:-
Null hypothesis:-Preference of customer with McDonald and
Dominos both are equal.
H0: µ0= µ1

of 44
Alternative hypothesis:-Preference of customer with McDonald
and Dominos both are not equal.
H1: µ0≠ µ1
(Where µ0 is No. of Customer Preference at McDonald and
µ1 No. of customer preference at Dominos)
Objective:-
1. We‟ll get customer preference by this Hypothesis with the
Secondary data help.
2. We‟ll get customer preference by this Hypothesis.
3. By the µ0 representingMcDonald and µ1 representing
Dominos.
4. We‟ll get information by students and Employee.
5. We‟ll get by this which have the best outlets, menu and
variety of items.

of 44
Sampling plan:-
1. Sample size:- we‟ll collect data from 100 peoples.
2. Sampling technique to be used to convince the research
used this project.
3. We‟ll go for collect data in Ahmadabad Malls.
4. We‟ll ask only from Students and Employee.

of 44
Literature Review
India has been acknowledged as one of the most promising and
fastest growing economy of the world. A fast of food service
market of the magnitude of India growing at a scorching and 25-
30 per cent year on year has barely furious 10-15 QSR brands.
The opportunity is huge and so are the challenges.
In Secondary data we mentioned three tables that tables showing
outlets, sales ranking and Menu item that is table by Quick
Service Restaurant (QSR).
In US this research completed by five students Ashley Peterson,
Brandi Guertin, Lexi Bean, Luke Healy and Matt Stagnone.
In India this research completed by many people‟s like:-
“Bhavya Misra 24 July-August 2011 FOOD SERVICE INDIA
EDITION”
“Saurabh Gupta ICFAI BUSINESS SCHOOL HYDERABAD”

of 44
Market share of leading foodservice formats in India (percentage
broke down)
Brand
Brand Company
name
(GBO)
2004 2005 2006 2007 2008 2009
McDonald’s McDonald‟s
corporation
0.1 0.1 0.2 0.2 0.2 0.2
Domino’s Dominos
pizza Corp
0.0 0.1 0.1 0.1 0.1 0.1
Consumer Food service by Location in India:-
 Standalone dominates, with an 87% share of outlets in
2009.

of 44
 Travel locations record the strongest growth of 17%in 2009
to reach 64,000 outlets.
 Shopping mall outlets suffer from the economic downturn
in 2009.
 Foodservice operators expand in travel and standalone
locations in 2009.
 Retail is expected to record the fastest CAGR of 9% in
terms of outlets over the forecast period.
source: Euro monitor
International Report, Aug 2010
QSR‟s snapshot in India :- Total number of outlets as of may
2011

of 44
Company outlets
McDonald’s 216
Domino’s 368
Subway 204
Yum Brands 300 Plus
Nirula’s 85 Plus
Yo! China 50 Plus
JumboKing Vada
Pav
43
Café Coffee Day 1200 Plus
1. Market at McDonald‟s:-The average of Indian urban Indian
consumer the market “When McDonald‟s decided to enter India
in size and potential of restaurants are only expected1989, there
was nothing readily available here to rapidly grow in future,” by
ASHISH KAPUR.
QSRs the teaching them how to produce the ingredients fastest
growing foodservice segment, growing at an that McDonald‟s
needed, with know-how and annual rate of 25-30 per cent.
„Vikram Bakshi‟ (Management Head) estimates the overall size
of the QSR developing a menu which would be relevant to

of 44
industry in India to be about Rs 43,000 crore, Indian consumers
along with segregation of non with the organized segment
accounting for paltry vegetarian and vegetarian cooking
sections. 16 per cent of the market However, this ratio is
expected to change in the next few years.
“The organized segment would increase to about 45% of the
market by 2015, when the overall size of the industry would
reach around Rs 62,000 crore”.
2. Market at Domino‟s:- Domino‟s India also reworks its
menu mix from time to time based on continuous customer
feedback Domino‟s has set in place a flexible supply chain
which can quickly adapt to the changing market involved in
requirements.
Companies in standalone locations in the margins are thin, and
menu pricing plays big With 11,514 employees across 378
stores, the 2009 role in defining success or failure. Also, QSRs
need HR department of Domino‟s faces a big challenge.
There is a scarcity of professional and CAGR of 9% in terms
explains.

of 44
Euro monitor International Report, Aug 2010 QSRs in India :
Snapshot Total Number of Outlets as of May „11 McDonald‟s
India 216 Domino‟s that QSRs would always have a larger pie
of the IEO business. Given a typically high employee churn, it
368(Informal Eating Out) market and their life cycle becomes
even bigger challenge,” Jubilant Food Works, which operates
the Domino's Pizza chain, on Wednesday reported same-store
sales growth of 22.3% for April-June, down from 36.7% in the
year-ago quarter.
"Consumers are getting more discreet as far as spends in the
QSR (quick service restaurant) format are concerned, but on a
standalone basis and in the current economic environment, our
numbers are very robust,"
Domino's CEO Ajay Kaul said.

of 44
Our Objective :-
 We‟ll analyze on this topic by customer preference.
 Our targeted persons are Students and Employee (work in
companies).
 We‟ll compare on McDonald‟s and Dominos Menu,
product price and Services.
 We‟ll define the different age group come to there
regularly.
OUR STRATERGY:-

of 44
 We‟ll go to McDonald‟s and Dominos for know the
customer‟s Preference.
 According to “Bhavya Misra and Saurabh Gupta” Research
we‟ll new research by that data.
 We‟ll make Questionnaire for know to customer
preference.

of 44
RESEARCH DESIGN
Research Design:- Research design is a master plan that
specifies the methods and procedures for collecting and
analyzing needed information.
Research design types:-
Exploratory
research
• Gather
preliminary
information
that will help
deine the
problem and
suggest
hypothesis.
Descriptive
research
• It's define the
present
status of
people
,attribute and
progress.
Causal
research
• Test
hypothesis
about cause
and effect
relationships.

of 44
Research Design:- According to types of research the
Descriptive research is good for collecting data of this topic
because Descriptive says that the collect data from People and
there attributes.
METHOD OF DATA COLLECTION
Method of Data collection:-Method of data collections are
three types :-
1. By Mailing:- It‟s mean paper questinaire to
respondents,who fill them out and mail them back.
2. By telepohonic:- We ask question by telephone it can be
telephone interview.
3. By Face-to-face:- In this we‟ll go in McDonald and
Dominos for collect the data for face-to-face data.
On this topic we are using mostly Face-to-face Method.
Types of data collection:-

of 44
1. Primary data collection
2. Secondary data collection
1.Primary data collection:- In the primary data we generate the
new idea about McDonald and Dominos there services, outlets
and menu.
I. To understand customer need, want attitude and behavior.
II. To discover new constructs and measurement method.
III. To Generate new idea about products and services.
2.Secondary data collection:-In a secondary data we collect
information from the internet, magazine and news paper.
Which is collected by another
person and researcher from their data collecting and collecting
from there source that is also called secondary data collection.

of 44
I. Identify consumption patterns
II. Estimating market potential
III. Enhanching cutomer database

of 44
1. Do you like fast food?
Frequen
cy
Percent Valid
Percent
Cumulative
Percent
Valid
1 74 91.4 93.7 93.7
2 5 6.2 6.3 100.0
Total 79 97.5 100.0
Missin
g
Syste
m
2 2.5
Total 81 100.0

of 44
2. Which Fast food Restaurant do you like?
Frequenc
y
Percent Valid
Percent
Cumulative
Percent
Valid
1 60 74.1 75.0 75.0
2 2 2.5 2.5 77.5
3 3 3.7 3.8 81.3
4 4 4.9 5.0 86.3
5 11 13.6 13.8 100.0
Total 80 98.8 100.0
Missing System 1 1.2
Total 81 100.0

of 44
3.How often do you visit?
Frequenc
y
Percent Valid
Percent
Cumulative
Percent
Valid
1 6 7.4 7.5 7.5
2 26 32.1 32.5 40.0
3 10 12.3 12.5 52.5
4 38 46.9 47.5 100.0
Total 80 98.8 100.0
Total 81 100.0

of 44
4.When would you like to come in here?
Frequenc
y
Percent Valid
Percent
Cumulative
Percent
Valid
1 12 14.8 15.0 15.0
2 44 54.3 55.0 70.0
3 22 27.2 27.5 97.5
4 2 2.5 2.5 100.0
Total 80 98.8 100.0
Total 81 100.0

of 44
5.Do you think fast food is healthy?
Frequenc
y
Percent Valid
Percent
Cumulative
Percent
Valid
1 18 22.2 22.5 22.5
2 45 55.6 56.3 78.8
3 17 21.0 21.3 100.0
Total 80 98.8 100.0
Total 81 100.0

of 44
6.Who gives you best service?
Frequen
cy
Percent Valid
Percent
Cumulative
Percent
Valid
1 50 61.7 63.3 63.3
2 15 18.5 19.0 82.3
3 14 17.3 17.7 100.0
Total 79 97.5 100.0
Missin
g
Syste
m
2 2.5
Total 81 100.0

of 44
7.What meal do you prefer to eat at McDonald?
Frequency Percent Valid Percent Cumulative
Percent
Valid
1 27 33.3 35.1 35.1
2 26 32.1 33.8 68.8
3 19 23.5 24.7 93.5
4 5 6.2 6.5 100.0
Total 77 95.1 100.0
Total 81 100.0

of 44
8.Your expectation completed from here?
Frequen
cy
Percent Valid
Percent
Cumulative
Percent
Valid
1 63 77.8 78.8 78.8
2 17 21.0 21.3 100.0
Total 80 98.8 100.0
Missin
g
Syste
m
1 1.2
Total 81 100.0

of 44
9.Are you satisfied with their products price and services?
Frequency Percent Valid Percent Cumulative
Percent
Valid
1 67 82.7 83.8 83.8
2 13 16.0 16.3 100.0
Total 80 98.8 100.0
Total 81 100.0

of 44
10.How much Money you spend in one
time?
Freque
ncy
Perce
nt
Valid
Percent
Cumulat
ive
Percent
Valid
1 30 37.0 37.5 37.5
2 27 33.3 33.8 71.3
3 15 18.5 18.8 90.0
4 8 9.9 10.0 100.0
Total 80 98.8 100.0
Missi
ng
Syst
em
1 1.2
Total 81 100.0

of 44
11.11.Please rate the reason for your choice? [Taste] *
11.21.Please rate the reason for your choice? [Taste]
Cross tabulation

of 44
11.12.Please rate the reason for your choice? [Distance] *
11.22.Please rate the reason for your choice? [Distance]
Crosstabulation

of 44
11.13.Please rate the reason for your choice? [Price] *
11.23.Please rate the reason for your choice? [Price]
Cross tabulation

of 44
11.14. Please rate the reason for your choice? [Ambience]
11.24. Please rate the reason for your choice? [Ambience]
Cross tabulation

of 44
11.15. Please rate the reason for your choice? [Service]
11.25. Please rate the reason for your choice? [Service]
Cross tabulation

of 44
Annexure:-
We are Students of SKIPS, and we are doing Research on
McDonald and Dominos.
Tick the relevant option.
1. Do you like fast food?
Yes No
2. Which Fast food Restaurant do you like?
McDonald Papa John
Subway U.S.Pizza
Dominos
3. How often do you visit?
Once a day once a week
Twice in week once a month
4. When would you like to come in here?
Breakfast Lunch
Dinner Desert
5. Please rate the reason for your choice?
1 2 3 4 5

of 44
Taste Distance Price Ambience Service
McDonald
Dominos
6. Do you think fast food is healthy?
Yes No
No idea
7. Who gives you best service?
McDonald Dominos
Others
8. What meal do you prefer to eat at McDonald?
Mc chicken Burger Mc veggie meal
McAloo Burger French fries
9. Your expectation completed from here?
Yes No
10. Are you satisfied with their products price and services?
Yes No
11. How many Money you spend in one time?
Less than 100 more than 100
More than 200 more than 200-400

of 44
Finding:-
 We Compare between McDonald and Dominos and we
found that in it McDonald gives best Services, Taste and
Price.
 We found that Customer Perception Change towards the
McDonald.
 McDonald gives good product at low price.
 McDonald creates a new thing (according to Customer).
Conclusion:-
 Firstly we took two tailed Hypothesis but now we found
from this research that McDonald is much more better than
Dominos.
 This Research shows that McDonald is good at lower price
Customer according to their perception.

Brm report

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Ähnlich wie Brm report

Ähnlich wie Brm report (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Brm report