3. WHIRLPOOL WASHING MACHINE Target Audience : Adult People Appeals: Clever visual concept and design Product: Whirlpool Washing Machine Effectiveness: The Ad is very interesting to look at but it does not explain how the washing machine "takes care of the environment."
5. WWF Target Audience: Everyone Appeals: great illustration and graphic technique Product: World Wild Found of Nature Effectiveness: highly effective. The message is presented very clearly by comparing the fire emergency with the current global environmental situation and people not doing anything about it.
7. J.A.Henckels Knives Target Audience: Adult people Appeals: Great unexpected picture Product: J.A.Henckels Knives Effectiveness: Highly effective. You would never expect to find a giant knife in the middle of the highway, cutting through the light post. If the knive can cut through metal, it cant cut everything.