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SEO 101 By SEO Kiwi
Today ….  Learn Basic SEO  Word Press and SEO SEO Strategies Outsourcing SEO options SEO tracking and reporting tools How the Google Algorithm works  1 Hour Open Q & A on anything you need help with.
Learn Basic SEO so your website can rank higher in Google 3 Types of Search Results ….  ,[object Object]
Local Maps
Organic Links,[object Object]
Learn Basic SEO so your website can rank higher in Google Organic Links
Learn Basic SEO so your website can rank higher in Google Organic Links
Learn Basic SEO so your website can rank higher in Google Keyword Research: Google Keyword Tool Short tail V’s Long tail Create your list
Learn Basic SEO so your website can rank higher in Google
Learn Basic SEO so your website can rank higher in Google 2 Parts of SEO  On-Page SEO Off-Page SEO
Learn Basic SEO so your website can rank higher in Google On-Page SEO URL Title Tag H1 Header Tag H2 Tag 2-3 time in the page body Once in the footer.
Learn Basic SEO so your website can rank higher in Google On-Page SEO www.joesshoes.com/recycled-shoes(url) Joes Shoes – Recycled Shoes (title) Recycled Shoes (header) All Recycled shoes include free shipping (sub head) Recycled shoes , Recycled shoes , Recycled shoes (body) Hiking Boots, Running Shoes, Boat Shoes, Recycled shoes
Learn Basic SEO so your website can rank higher in Google Off-Page SEO Link Building … ,[object Object]
External,[object Object]
Add a Blog
Local Organizations
Local News
Help a Non Profit
Submit to Directories
Social Bookmarking
Write & submit a press release
Build a Hub Page or Squidoo  Lens

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Seo 101

  • 1. SEO 101 By SEO Kiwi
  • 2. Today …. Learn Basic SEO Word Press and SEO SEO Strategies Outsourcing SEO options SEO tracking and reporting tools How the Google Algorithm works 1 Hour Open Q & A on anything you need help with.
  • 3.
  • 5.
  • 6. Learn Basic SEO so your website can rank higher in Google Organic Links
  • 7. Learn Basic SEO so your website can rank higher in Google Organic Links
  • 8. Learn Basic SEO so your website can rank higher in Google Keyword Research: Google Keyword Tool Short tail V’s Long tail Create your list
  • 9. Learn Basic SEO so your website can rank higher in Google
  • 10. Learn Basic SEO so your website can rank higher in Google 2 Parts of SEO On-Page SEO Off-Page SEO
  • 11. Learn Basic SEO so your website can rank higher in Google On-Page SEO URL Title Tag H1 Header Tag H2 Tag 2-3 time in the page body Once in the footer.
  • 12. Learn Basic SEO so your website can rank higher in Google On-Page SEO www.joesshoes.com/recycled-shoes(url) Joes Shoes – Recycled Shoes (title) Recycled Shoes (header) All Recycled shoes include free shipping (sub head) Recycled shoes , Recycled shoes , Recycled shoes (body) Hiking Boots, Running Shoes, Boat Shoes, Recycled shoes
  • 13.
  • 14.
  • 18. Help a Non Profit
  • 21. Write & submit a press release
  • 22. Build a Hub Page or Squidoo Lens
  • 23.
  • 24.
  • 25.
  • 27.
  • 28. SEO Tracking & Reporting Other Tools … SEO Moz ($99 Mth) Website Grader www.websitegrader.com Usertesting.com (focus group testing with video) www.spyfu.com (spy on competitors using Adwords) www.compete.com (compare traffic against competitors) Advanced Web Ranking ($99 - $399 1 time fee) www.searchengineland.com - Free
  • 29. Google Algorithm Local … Local Address Owner Verified Page Proper Category Associations Citations Crawlable address matching place page address Page Rank/Authority of website Quality of Inbound links to website Crawlable phone number matching place page Local Area Code City, State in Places page title http://www.davidmihm.com
  • 30. Google Algorithm Organic … On-Page SEO Links (Quality + Quantity) www.mattcutts.com/blog/
  • 31. Follow Me @seo_kiwi kiwi@seokiwi.com www.seokiwi.com http://www.linkedin.com/in/seokiwi