Please contact trough lailiaidi at gmail.com for download request

1. IK2514
Wireless Infrastructure Deployment & Economics
Homework 2
Analysis of Thai’s mobile operators’ strategies:
AIS (AIS & DPC) & True (True Move)
Laili Aidi (aidi@kth.se)
Communication Systems, School of ICT, KTH

2. Network Related Strategies
 pectrum
S
 AIS: Spectrum re-farming & targeting IMT band vs.
 True Move: Lightning movement using GSM-850
 eployment
D
 AIS: Capital city & major rural cities vs.
 True Move: International & tourist areas - MRT route, Pataya, Puket & Chiang Mai

3. Business Related Strategies
 alue Chain
V
 Ecosystem model: Subsidiary Company (AIS) vs. Network Company (True Move)
 Retail distribution, portal, reseller
 roduct
P
 AIS: Tariff Plan packages / Price differentiation vs.
True Move: Bundling packages / Business model differentiation
 AIS: QOS based price - lowest onward to outside network vs.
True Move: Lowest price - lowest within the network
 ustomer Segmentation
C
 Both have declination in ARPU, but True suffers with lowest ARPU & sharp drop
 AIS: Corporate and SME customer vs.
True Move: Low budget customer

4. Thank You!